Soundbite - If you are failing to get media coverage, try these 3 content types.

What is the difference between a byline article, an interview, and a case study? They're not all the same and they all create different opportunities. The byline article is really a thought leadership piece. The byline article is really for the company and the spokesperson to address an industry issue. Now, the interview is what most people think of as pr. When the journalist sits down with the spokesperson and they have a conversation. The real goal is to build some engagement between the journalist and the spokesperson. The case study will appeal to the person who's looking for solutions. It should include the problem that was to be solved, the obstacles that company was facing in solving those problems, how they found the solution, and how they implemented the solution. The bylined article, the interview, and the case study. Just three different formats in which you can address the media, be it print, be it radio or TV or podcast.