Soundbite - Why Chutzpah should be an essential part of your strategy to get recognition for your business.

Chutzpah to me is a skill set. I describe it as a blend of personality traits and be and learn skills that combine to provide exceptional results. We all have personality personality characteristics that we're almost born with and for some it's things that we learn along the way. For me that's the greater part of it. So I've come up with eight key behaviors and characteristics that that are part of the footspin model that I identify in my new book which is called the Footsplit Advantage. Carpe Diem is about seizing the moment, seizing the day and moving forward. So H is handling objections. U is what I call uncovering need, pain and opportunity. T is about what I call trailblazing. Z as I call it, but the Z is zigzag. P is about purpose. Ultimately the A is about ambiguity elimination. The final H is one of my favorites and one of the most unexpected and that has to do with humility.