Soundbites: UnNoticed Alastair McDermott

If you take the phrase recognized authority in your field is that last part in your field, you actually have to niche down. You have to specialize. You know, the pigeonholes are stuffed with cash. And I wanted to build my authority, become more well known, become recognized in my field. I realized, well, you know, it's like I'm wearing this cloak of invisibility, like from Harry Potter. So I needed to remove that cloak of invisibility in some way. Niching down can, can give us this tremendous advantage. When we're competing with somebody and they have a general experience and we have this specialist experience, we want to be able to charge more, to command higher fees. We want to work with better clients, bigger clients, help more people. I surveyed over a thousand consultants and what I found was that referrals were the number one source of business. There's a certain point where networking doesn't scale anymore. So my preferred route forward is, and I'm a little bit more of an introvert, I like to create content. And so that's what this kind of route to authority gives you, is the ability to do this inbound marketing. You have to expose your ideas and your thoughts to the public. You are more likable, more intelligent sounding, and your work sounds more important when you have higher quality audio. It took me six years to get this right, so I hope to accelerate people on that. Go to therecognizedauthority.com you'll even find a guide called that Sounds Good, which is a free guide to audio and video equipment you might find useful.