28 Jan 2026 · 1 min
Podcast episode (Speak PR) by Jim James introducing the concept of tribes vs. crowds for business leaders. The host frames tribes as more effective for creating measurable marketplace change, announces he will describe five stages of tribe formation and the communications needed to build a tribe, and references Seth Godin.
Hello and welcome to this episode of Speak pr. Now, the question today is are you in a tribe? Are you leading a tribe or are you within a tribe or are you part of a crowd or many crowds? The reason this is important is because if you're a business owner or a business leader, a tribe is much more effective and much more efficient and create measurable change in the marketplace, whereas organizations which are sharing the characteristics of being a crowd have been proven to be less so. But there are five stages for formation of a tribe and I'm going to share those with you today. I'm also going to talk about the communications aspect of building a tribe. And this is important because tribes really build businesses, tribes create change, and that's really what we all want to do with our own organizations. My name is Jim James. Welcome to the Speak PR podcast today. Now, according to Seth Godine, the.
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