28 Jan 2026 · 0 min
A Speak pr podcast episode (recorded 2020-09-25) hosted by Jim James interviewing Rob Da Costa, an agency owner-turned-coach. The episode targets business owners and focuses on how to get the most value from PR/marketing agencies—why to hire an agency, setting expectations, and communicating an organization's value to external partners.
Hello and welcome to this episode of Speak pr. This is the podcast for business owners that have got value locked up in their organization if they can just find cost effective and simple to use ways to communicate that. And I'm joined today by Rob Da Costa, who is an agency owner and now a coach helping other agencies and clients to get the most out of their agencies. Welcome, Rob.
Thank you. Thanks for having me, Jim. It's been great to be here. I've been a fan of your podcast, so I'm glad to be a guest on it.
Likewise. And I'm a fan of yours, so this is fantastic. Rob, tell us, how can a business owner get the most value out of an agency? I.
Think you almost have to go back a step and say the owner has to be saying to themselves, why am I hiring an agency in the first place? I see sometimes businesses who have a problem and they think they can outsource that problem to an agency, and they think once they've got the agency on board, that's the end of the problem and they can move on to the next.
How can this be easy? The mindset approach approach to change how you build your business.