This content was created by Jim James. This content was uploaded by Jim James. This is a podcast trailer titled "The key to publicity and social media: Find your three main messages; with Claire Mason" (PODCAST) published May 22, 2023. A host (Speaker A) introduces guest Claire Mason, who outlines how entrepreneurs can earn major media coverage by telling a strong story, identifying three core messages, and expressing them in many ways. She emphasizes visibility, thought leadership as service, building personal brands, and refocusing on top-of-funnel relationship building rather than over-relying on CRM/marketing technology. The excerpt is a short promo for a forthcoming 20-minute episode.
Chapters
Hello and welcome to this episode of the Unnoticed Entrepreneur. And we're going to Dublin in Ireland to meet Claire Mason. So, Clare, you and I are going to talk about how you've managed to get your clients into some of the world's biggest titles. You've managed to get your clients across titles. Well, you could tell us Forbes, Business Insider, Inc. Cnbc, all of that from your offices there in Dublin. Claire, tell us, how can they get that kind of coverage? How does it work?
It's actually one of the myths around the media that you need connections or some kind of secret ingredient to open the doors to the media for you. But I'm here to say no, you don't. What you need and the way you unlock those kinds of publications that you saw on my website and the ones.
You called out is the power of a good story.
And I can promise every Unnoticed entrepreneur.
Who'S listening to this podcast that they have a good story.
So whether they chat with someone like you and me or me or they research in other ways, your story will.
Open the door to the media world for you.
And I'm really looking at what they would believe the three main messages are. I mean, that's the key for publicity.
As well as for social media.
Find your three main messages and, and then find 100 ways or a thousand.
Ways of saying those three main messages.
Obviously, I'm not the only publicist in the world, but the three main messages that I go out with is firstly, how visibility matters. Secondly, I go out a lot with messaging around how establishing yourself as a thought leader is actually an act of service to your audience. And then my third main message would be around the whole area of how as we've brought the CRM platforms on.
Board, I'm not saying we shouldn't have.
Marketing technology, but we've lost our focus on the top of the funnel, relationship building that actually gets people to become leads. But your three main messages is what you want to be known for now and into the future. And it's very connected with your values and your legacy. Think of your legacy basically, when you're talking about your three main messages. So what is it that you want to be known for? I don't discriminate when I tell people.
To build personal brands.
So whether you're a full time employee or you are the founder of a company or you're an executive in another.
Company, you should be building your personal.
Brand because it really is the thing that will future proof you, no matter.
What economic cycle we're going through now.
This is just a trailer for a full 20 minute show. The show will be dropping into your feed in the next day or so, so do look out for it and do enjoy it, share it and review it. Thanks for listening to this trailer of the Unnoticed Entrepreneur.
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