28 Jan 2026 · 1 min
Excerpt from a podcast episode offering health and mindset advice to entrepreneurs. The speaker urges entrepreneurs to prioritize personal health, introduces the "brag factor" as a mindset tool to shift from pain to function, and references the brain's reticular activating system as a mechanism that filters perceptions such as pain.
Well, everything must start with us. And sometimes as entrepreneurs, we put ourselves at the back of the line, and we need to put ourselves at the front as it relates to our health. And because there can't be a business without a healthy you, there can't be a good, thriving mission without a healthy, clean mindset with you. One thing that you can do using the brag factor. From that standpoint, the brag factor can help to move you from an arena of pain to function in, because it all starts off with your mindset. What is your mindset? There's something in the brain called the reticular activating system, which is a network in the brain that filters out things, much like a water filter on your kitchen sink. The same thing with pain. If you keep saying, I'm going to hurt all day, and claim that you will hurt all day, it.
How can this be easy? The mindset approach approach to change how you build your business.