28 Jan 2026 · 1 min
John Gallagher, CEO of Element Finance, explains how the company lends to SaaS founders past the early stage who need capital for sales and marketing. Element Finance works with founders whether or not they have venture backing.
So the stage that we invest in companies, companies have got past the initial startup phase, and they have got to the stage where they have customers and revenue, and they're looking to scale that. So they're looking to win more and more customers. They've done a lot of the product work. Everyone always has product work to do, but they're looking to scale their business and their customers. So they're looking to scale their sales and marketing team to get out in, into the market and get noticed, just as you call yourself, you know. So Element Finance is a non bank lender to mainly SaaS companies. And it's for founders. They don't have to have venture capital behind them. So it's for founders who've got their company to a certain stage to get to the next stage. They want to take on some investment. And it doesn't have to be a huge investment. It.
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