Podcast interview (The Unnoticed Entrepreneur) with Christian Espinosa, a multiple-time entrepreneur and author of The Smartest Person in the Room. The episode discusses why entrepreneurs need a personal brand, how a personal brand outlives company brands, and leveraging a personal brand to launch books and future ventures.
The Unnoticed Entrepreneur Podcast is sponsored by Prowly, the all in one tool for PR experts.
Today we are going all the way to Phoenix, Arizona to talk to Christian Espinosa who's a multiple time entrepreneur, book author and creator of the book called the Smartest Person in the Room. First of all, you're a serial entrepreneur and looking at your branded website, tell us, why do you think an entrepreneur needs a personal brand and how should we go about building it?
I think there's a number of reasons. One is if you build up a company and sell the company, then that brand goes away. So you're kind of starting over if you don't already have your personal brand and personal website. The other reason is forward thinking. A lot of entrepreneurs have a message or a vision. So if you've already created a personal brand and you want to write a book, then you can leverage the contacts you've got along your journey and then you've already created a little bit of a following, especially if you launch a book.
Now I'd just like to mention our sponsor for this show, the Unnoticed Entrepreneur Podcast is sponsored by a company called Prowly. Prowly is an all in one software for leveraging your public relations activities. You can boost the media relations game for your business, find media contacts, send out press releases and get more coverage while saving time and money on everyday tasks. Check it out. Prowly.com.
More from Jim
PodcastYour Website Can't Compete With This New Rule