The three main pillars to sharpen your business: IQ, EQ and FQ; with Faris Aranki
28 Jan 2026 · 0 min
Faris Aranki breaks down his three pillars for business growth: IQ for ideas, EQ for empathy, and FQ for focus. He shares a daily tactic of sending 25-30 LinkedIn voice notes that get roughly 80% reply rates.
Today we're not traveling too far. We're just going up to London to meet Faris Aranke. We're going to talk today about how you are using some tools that you've learned. So faris, tell us just a little bit about you and then we'll move into how you're managing to get so many people interested in the services you offer.
Yes. Thanks, Jim. So I'll keep my intro brief and hopefully people will be interested enough to find out more about me. But yeah, you're right. I run a little business called Shia Ghetto Consulting. Shio ghetto is the Japanese word for a sharpening stone because we sharpen other businesses. So just like you would when you have a dull knife. And how do we do that? We do that through three pillars, which is iq, EQ and fq. So your ability to come up with ideas, that's the iq. Your ability to take others on the journey with you, that's the eq, the emotional intelligence and the FQ many of your listeners might not have heard of before is the focus quotient, how focused you are to deliver on those ideas. Okay, Put those all together, you've got success. You will unlock your strategy and you'll be effective. And you know, the thing that works for me was voice notes. It had been proven successful. Now it might not be for everyone. Right. What I do every day of my first cup of coffee, Jim, is I pick 25 to 30 of these people from whatever stimuli I get on LinkedIn and I send them a voice note. And the voice note, no more than 30 seconds. Okay? And I'll talk about the perfect voice note, but this is something that's taken me sort of two years to perfect. A great voice note. I can fire them off over the course of a copy and lo and behold, about 80% of them reply. Okay? And that is more than good enough for me and my business.
Now, this is just a two minute trailer for a full 20 minute show. The show will be dropping into your feed in the next day or so. So do look out for it and do enjoy it, share it and review it. Thanks for listening to this trailer of the unnoticed entrepreneur, Sam.
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