They laughed when I sat down at the piano, but when I started to play! Proven copy formula to deliver leads

Hello and welcome to this episode of Speak pr. My name is Jim James and I'm your host. And today we're going to talk about copywriting because so often in public relations we talk about how we are going to be reaching out to people, but what we write is of fundamental importance. And I was listening to a mastermind for the thinkific training program and there's a lady called Joanna Weber who runs the copy hackers business. And copy hackers is an academy for copywriting and really gave me a formula that I thought was very powerful and I couldn't wait to share it. Now, the formula that she has is for writing effective copy for your homepage. Now, for most of us, certainly for me, getting enough people to buy what we're offering is a real problem. And we spend a lot of time writing and a lot of time reading but not necessarily understanding what makes great copy and an especially great sales copy. Seth Rouge.