28 Jan 2026 · 1 min
Jim James describes a basketball study where one team practiced free throws in the gym while another visualized them in a classroom. Both groups shot the same percentage afterward, suggesting mental practice works as well as physical training for entrepreneurs building mindset.
They did a study a while back where they took a basketball team and they split them up into two groups, right? Group A and group B. Group A for an entire week straight. They took them to the gym and they made them work on their free throws. So they put the ball in their hands, put them on the line, practice their free throws for an entire week. Group B, however, they brought them to a classroom, had them sit down, and just visualize themselves going through the free throw process. Well, they tested for the results. And what happened? Both groups had had the same percentage of shots made. You can train in so many different ways. Our brain is very receptive to the way that we think, and it's why it's so important to put the thoughts in your head that are positive, that are optimistic, that are going to help you thrive and succeed, as opposed to thoughts that are going to tear you down. And I think that's a great example to show how powerful the mind really is.
How can this be easy? The mindset approach approach to change how you build your business.