28 Jan 2026 · 1 min
A brief podcast excerpt in which the speaker discusses whether someone building their brand should host their own show or appear as a host on another person’s show. The speaker argues that appearing on someone else’s platform can still help build your own brand by leveraging their website, platform, and subscribers to gain content and exposure without doing all the work of running a show.
If you're building your own brand, should you be a host on someone else's show, or should you be hosting your own show? We can leverage the content. The fact that it's taking place under somebody else's brand platform doesn't deny us the ability to build our own brand and our own content as a result. In fact, it could be a way to leverage their website, their platform, and their subscribers. There are ways to leverage your presence in the other person's show that will enable you to get the content and to get the exposure that you would have got if you ran the show yourself. But frankly, without all of the work.
How can this be easy? The mindset approach approach to change how you build your business.