Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: 95% of B2B SaaS companies do content marketing the wrong way, it should be this.

28 Jan 2026 · 1 min

Episode

28 Jan 2026 · 1 min

0:00

This short podcast trailer (by Jim James) argues that most B2B SaaS companies run content marketing poorly: they lack clear ROI measurement, produce low-quality or non-converting content, and focus on vanity metrics like traffic instead of how much revenue individual articles generate. The speaker emphasizes that the true goal is articles that bring customers and money, not just search volume or impressions.

Chapters

One of the main problems our potential customers come to us are they either don't know or don't have the clear ROI from their content marketing efforts, or they don't know how to write and junk content that converts so content that actually gives them real customers. It's not just about traffic that you get or search volume that's a vanity metric. At the end of the day, what matters is how much money this article brings to my business.

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