28 Jan 2026 · 1 min
A speaker argues that facts aren't truth. Truth is the consistent relationship between actions and outcomes, which you can extract from customer feedback using causal AI. It works across marketing, sales, and customer experience.
In a nutshell, businesses around the world make huge mistakes in decision making and they don't even know about it. It's basically the wrong belief that fact means truth. Fact is just a singular thing, but what you are looking for is the consistent relationship between actions and outcomes. This is invisible, it is not in the data and you need to extract it from the data. Therefore you need a machine learning. So the causal AI tech is basically applied for many different applications in marketing and sales and CXAI is focusing One specific problem is basically to gain better insights from customer feedback.
How can this be easy? The mindset approach approach to change how you build your business.