Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: How a construction SaaS B2BTech brand is being built, with Surendra Singh

28 Jan 2026 · 1 min

Episode

28 Jan 2026 · 1 min

0:00

This short podcast trailer excerpt (recorded 2022-06-27) features a speaker—likely Surendra Singh—arguing that brand-building is a collective responsibility across a 7–8 person marketing team (content writers, advertising, general content creators). The speaker emphasizes that a brand should have a single, consistent language so messages about the product are uniform regardless of who speaks.

Chapters

I always believe that it is not the responsibility of brand, like the cumulative process the people are developing. Brand is not an individual entity. So I always believe that we have seven to eight people in marketing. Some are for content writing, some are for advertisement process, some are for generic content creation. So everyone is responsible for what the brand is going to be. Everyone is hearing the same language. So I think that every brand should have a language. There should not be a difference in when I am talking about my product and someone else is talking about my product.

More from Jim

PodcastYour Website Can't Compete With This New Rule

Your Website Can't Compete With This New Rule

3mo ago

PodcastSustainable Success Looks Nothing Like You Think.

Sustainable Success Looks Nothing Like You Think.

4mo ago

PodcastThe AI Voice Problem Nobody's Talking About in Podcasting.

The AI Voice Problem Nobody's Talking About in Podcasting.

4mo ago

PodcastHow can this be easy? The mindset approach approach to change how you build your business.

How can this be easy? The mindset approach approach to change how you build your business.

4mo ago

PodcastDon't pay Dumb tax — Learn These Rules Now Before It's Too Late!

Don't pay Dumb tax — Learn These Rules Now Before It's Too Late!

4mo ago

PodcastThe Weightloss Wonders

The Weightloss Wonders

4mo ago

PodcastHow to Survive The Big AI Reset Happening Now, with Brad Sugars.

How to Survive The Big AI Reset Happening Now, with Brad Sugars.

4mo ago

PodcastHow "Grace and Grit" built Florida Fashionista empire.

How "Grace and Grit" built Florida Fashionista empire.

4mo ago

PodcastReady, Squat, Go: How Two Students Changed Womens Toilets For Good.

Ready, Squat, Go: How Two Students Changed Womens Toilets For Good.

4mo ago

PodcastI've been quiet, but I'm back with big changes to serve you better

I've been quiet, but I'm back with big changes to serve you better

4mo ago

PodcastHow To Work Anywhere Without Renting An Office!

How To Work Anywhere Without Renting An Office!

4mo ago

See all content