28 Jan 2026 · 1 min
Anna Parker-Naples explains why podcasts convert better than other media. Podcast hosts rank higher in listener trust than radio, TV, social media, or online news, making them ideal for building a sales funnel and turning audiences into customers.
So the content is imbued with lots of sales psychology. But crucially, one of the reasons that podcasts are so popular is we feel as though we get to know each other. We feel as though we trust the host. And in fact, literally in front of me, Jim wanted me to share some stats and figures around podcasting when I came on Today, because it's very new by the podcast strategists and across the board, it was found that podcast hosts were more trusted than a radio host, TV host, anyone posting on social media, anything that we see on online news. So if you are ever trying to market or sell or convert someone in that space, their preference to trust someone is to go to a podcast. So this, for me, is really powerful. This is what influence actually means. It.
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