Trailer - How Collective Intelligence Marketing can help franchisors run effective franchise advertising.

I work for adplure, which would help multi location businesses to maintain the same voice of the brand in all the different markets that they work with. You provide a level of freedom to the local business owners to run the lead generation the way they see fit. It allows the small local business owners to run like state of the art marketing campaigns, but still at a very reasonable budget. The way our platform works is that we help the central unit to provide basically templated campaigns to the different local business owners that they can use and they can self serve themselves and select what campaigns that they want to use and then adapt them as they see fit and then start generating leads in a much more cost efficient way than they could if they didn't work with a platform like that. Our aim is to make sure that there is no competition so that the every pound spent for a local business owner is spent on kind of maximizing the ROI of their marketing and we can still then utilize all the learnings that we've done from all the other locations to better serve that new location. Collective intelligence marketing.