A short podcast trailer (single-speaker monologue) by Jim James about practical SEO strategies. Key points: Google now uses mobile-first indexing so site owners should test mobile load time and navigation; content quality remains central yet often lacking on high-ranking pages; publishing free public tools and content can build awareness and eventually generate business leads for agencies and companies.
Chapters
Google has moved towards a mobile first index, meaning that when they crawl your websites for most websites nowadays, not everybody, but for most websites they look at your mobile version. So take out your phone and see how long it loads. That's what Google is experiencing. See how the navigation works. That's because we've moved towards a mobile first world. If you look into anything SEO related, it's always about content quality. But if you search for something that you personally know really well and look at what ranks on Google, you'll oftentimes be disappointed in the actual quality of that content. We've produced some tools that we have made public and free, in which case we've sometimes gotten agencies to use our tools internally as their main tool, which then can sometimes lead to leads coming to us or businesses who are sometimes familiar with the tools that we have created over the years, the content that is created, I've had people reach out and say, hey, like I first heard about you four years ago, been keeping up with your content ever since, and now I'm ready to try and work with you. So content production is another big one.
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