28 Jan 2026 · 1 min
Jim James tells founders to stop talking about their product and start with why they built it. The story that matters is what change you enable for customers and what makes you the right person to deliver it.
I really like to get the entrepreneur to think out of the box. Don't think just about the product or service that you're bringing to market. Think about the experience that you want to bring to the end user or to the partner or to the customer. And think about that. Why you decided you wanted to create this to begin with. What was that kind of it factor that you were chosen to be the one to take the product or service to market and be the agent of change. And that's ultimately what I'm looking for, is why are you bringing this to market and what personal benefit may it add on the market?
How can this be easy? The mindset approach approach to change how you build your business.