28 Jan 2026 · 1 min
Jim James explains how 60-second LinkedIn videos can double your engagement. He argues your message matters more than production quality or how many people watch, and that even one viewer is worth creating for.
Everybody has something that is interesting for somebody else. Share it. You don't have to worry if you have only 10 views or 10,000 views. It's like if there is only one person that finds value in it, then it's worth doing it. Get in the picture. Make yourself known out there. And what better way to do to use video. It's about the message that you have, the story you tell. That is what is interesting. You don't need expensive equipment. You don't need a green screen. You. You don't need lamps or lights. All you need is the knowledge that is inside you. You switch on your camera, put it at yourself and share whatever it is that you know with the world.
How can this be easy? The mindset approach approach to change how you build your business.