Trailer: How to get clients to "know, like and trust" your brand forever with podcasting is explained by Jeremy Slate

To me, it really comes out around defining your message, knowing your public, and, you know, really differentiating. Cause I think far too often people make this. Like, they make the mistake of thinking that their public is everyone. And because of that, their message resounds with no one. So to me, whether it's a podcast, whether it's in an article or a TV placement, whatever it may be, it comes down to really defining who you help, really defining how you talk to them, and then really defining, like, what your brand story is. Because I think far too often, we just rely on these rote understandings of what people have of what we do, and we find that they know nothing about what we do. So you have to get the right people to know you, the right people to like you, and the right people to trust you.