Trailer: How to ignite, and retain, customer relationships through email marketing? With Emily McGuire

One thing about having an email list is that these are contacts you own instead. You know, if you rely on a particular social media platform or a specific way and getting in front of your audience, you might not always have a way to follow up with folks. So if you have an email list, you own that information in order to be able to follow up with people in a timely way frequently, and when you have offers that you want to present to people to get them to convert. So email is a really great way to essentially follow up with your audience as you're going out there and meeting folks through whatever channel is your preferred way. Email lets you stay in contact with people in the inbox, as opposed to being at the whim of social media algorithms.