28 Jan 2026 · 1 min
Trailer-format podcast excerpt (single-speaker) introducing the idea that mapping the customer journey and using public relations builds trust, which is essential for online consumer and B2B purchases. The speaker frames trust as central to converting prospects into paying customers.
We all talk about the customer journey, but how many of us have mapped out our customer journey so that those people that we would like to do business with us would find us and get to like us and to trust us and eventually to give us their money? Now, this may not seem like pr, but actually it's all around trust. And public relations creates trust with people that may or may not have ever met you. And when you're making a purchase online, trust, whether it's a consumer or a B2B element, is a central part of any transaction.
How can this be easy? The mindset approach approach to change how you build your business.