Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Trailer: Is the number one result on Google the best spot for you? With John Horn.

28 Jan 2026 · 1 min

Episode

28 Jan 2026 · 1 min

0:00

A short podcast trailer (single-speaker) discussing whether being the #1 Google result is always the best goal. The speaker explains that while first position attracts many clicks, it can be expensive; lower positions (2–4) may be cheaper yet still profitable. The recommended approach is to focus less on a specific rank and more on targeting the right audience with appropriate bids, ad quality, and profitability-aligned goals.

Chapters

A lot of people, they have it in their mind, I have to be number one. Business will come to us and say, can you get me to be number one at Google? And so you might have a scenario where, hey, yeah, being a number one is fantastic, because a lot of people click the first thing that comes up. But then you might have scenarios where, you know what, it's really expensive to have that first position often, but second or third or fourth position are much more, less expensive, and that works. With our numbers, we're able to be profitable when we get traffic from there. So it's less about targeting a position and more about having a really good foundational strategy of going after the right people with the right bids and numbers and best ads on your side to hit your goals, your profitability goals, whatever those goals may be. It.