28 Jan 2026 · 1 min
A short podcast trailer featuring Prateek Joshi (CEO of Plutoshift) arguing that entrepreneurs should cultivate a personal brand alongside a company brand. Joshi emphasizes that a recognizable person or 'face' humanizes the company, builds trust, and often precedes or anchors product adoption and business relationships.
The reason is when you so obviously, before there was Pluto Shift, like there was Prateek Joshi, and that brand has been around for longer. And also, even after we launched Pluto Shift, I think it's important to have a face on it and to humanize it. Right. So Pluto Shift, the company is. It's a company, it's an entity. Right. It has a logo, but there's no face to it. So I would say that when you have a firm and when you have a person. Right. I think it's very important that the person has a brand. Right. So it actually starts with the person. Because when I look at the products I use or when we look at the people we do business with, for all of them, I know the person, the person running the account or running the company.
How can this be easy? The mindset approach approach to change how you build your business.