Trailer: Toxic content online can kill your brand quickly but there is a solution available now.

Context is king. We will spot that narrative and flag it to you. This is potentially really toxic, really racist, really harmful, whatever. We're going to do that much earlier than any human could possibly find in that kind of mess of mentions. The one thing we do differently to other people in that space is we don't just track kind of basic sentiment. Like objectively, is this piece of content objectively positive, negative and neutral. We have stance, we find the kind of common threads, we find the narratives and identify those narratives across all the different mentions, across all the different platforms. So that you as a human aren't looking through 1,000 tweets trying to work out why is this also negative?