28 Jan 2026 · 1 min
Abhishek Kaushik explains a three-part marketing strategy: position yourself in the industry, specify what leads you want, and build your brand. Better positioning produces better leads, which builds a stronger brand.
As far as marketing is concerned, we feel our true customer acquisition happens when a customer brings you customers. So we are relying a lot on our customers trust to build our customer channel, but to scale at a faster rate. Right. We have created three simple strategy in marketing. We are saying that, look, number one is positioning. Can we position ourselves in that industry? Well, number two, number two is lead generation. Can we know what kind of leads do we want? And number three is branding. You know, how are we going to brand ourselves in the world? So we think that better positioning leads to better leads and better leads leads to better brand. It.
How can this be easy? The mindset approach approach to change how you build your business.