28 Jan 2026 · 1 min
China's biggest business opportunities aren't just with young, wealthy consumers. There's a massive overlooked market of people aged 50 and up. Success means targeting specific segments, not treating 1.4 billion people as one market.
I think the brands that tend to do very well in China are now they focus on target young consumers who have in China, they might be young, but they definitely have the spending power. They very switched on in terms of marketing. They engage with brands. But yes, so those are the brands. The brands who target those consumers tend to do very well in China. But I also do think there's a huge opportunity for brands to target, let's say over 50, over 60 demographics in China is a huge market that tend to be get ignored sometimes. I think most of the time when people talk about China's strategy is that sort of certain areas, China targets audience strategy. So you still need to, as you said, like, China is massive. So we need to tailor your offering to who is your target audience. You can't just target 1.4 billion people in one hit.
How can this be easy? The mindset approach approach to change how you build your business.