Trailer: Why do journalists prefer entrepreneurs and how to take advantage of their need for stories.

What we do is we inspire people to give them the confidence to know how to do pr, and we give them the tools, but also we give them the connections. The biggest tip that I'm going to share today is journalists need help all the time with journey requests. You can follow them on Twitter, they can follow you back. You can use journal request services that we offer or other. There's lots of services out there, and you can be really reactive to journalists. So they'll sit down and plan an article. What they're going to talk about, for example, like a radio producer would plan two to four hours before the show. And that's not because they're being lazy. They want to be top. So if there's a trending news story that you can talk about that's about your expertise or something you can relate to, then's the time for you to secure publicity.