28 Jan 2026 · 1 min
An entrepreneur and author shares communication advice: write tight headlines with three short paragraphs, pitch reporters with a clear point of view, and hire a Chief People Officer to win the talent war. He also discusses using Storify to keep partners close.
Take care not to overdo it. Instead write fewer words with more impact. The old saying I'd have written less if I had more time. That becomes a very difficult trick. But write a good headline, fill it in with three good paragraphs and you're done. Post good. Go Clients, those that are going to be relevant in that minerals based energy ecosystem in the future have to have a point of view. Today reporters that we're working and pitching, they want to know that they're going to be speaking to someone who's got a genuine point of view. I most recently hired the chief people officer. That's one investment I've made that I think is starting to show real benefits because right now the war isn't necessarily against Covid or a pandemic, it's a war for talent that we're in. Storify is I'm finding to be one of the most important gifts that I can contribute to the continuation of the relationship with our partners.
How can this be easy? The mindset approach approach to change how you build your business.