28 Jan 2026 · 0 min
Podcast episode (interview) in which host Jim speaks with Colin Miles (Zilliqa CCO/CEO) about Zilliqa’s SocialPay — a blockchain-for-social-media product that rewards social promotion. The conversation introduces the product and begins with an explanation of how SocialPay works.
Hello and welcome to this episode of Speak pr. Today I'm talking with Colin Miles, who is the chief commercial officer and CEO of Zilliqa, which has introduced a blockchain for social media product called SocialPay. Colin's joining us from Singapore. Colin, welcome.
Thank you. Hi, Jim.
So you're solving it sounds like two problems at once, blockchain and social media. With Zilliqa and SocialPay, how does this work?
Well, we're taking what the blockchain does really well, which is incentivize good behavior. We're using Zil, which Zilliqa's token, to give people rewards for promoting content or branded information, or a CSR campaign, for example, which we've done with the Red Cross, to drive interactions on Twitter. So the first point of call is Twitter. We have other channels as well, but Twitter is really.
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