28 Jan 2026 · 1 min
Jim James, founder of East West PR, breaks down international press release distribution into three parts: methodology, content, and timing. He's currently distributing for a client from the U.S. into China and Japan, and calls press releases the bread and butter of PR.
Hello and welcome to the Speak PR Podcast. If you're a business owner or an entrepreneur, this show is for you because we talk about how to get noticed. My name is Jim James. I've been running an international public relations agency for over 25 years. I've also set up eight companies of my own on three continents. And on this podcast, I talk about tools and technologies and and the costs which will enable you to get your company noticed not just in one country, but also across the world. And today, we're going to talk about press releases, because press releases are the bread and butter, really, of public relations. And my agency, east west pr, we're just in the process of sending out a press release for a client from America into China and Japan. So press releases have a methodology. They have content, they have timing, and they have distribution. I'm going to talk about those three elements today.
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