28 Jan 2026 · 1 min
Jim James introduces the Activity Communications Index, a metric for measuring PR productivity. Track your PR output with a simple formula that works whether your team handles it internally or through an agency, and keep momentum going even while you're away.
Hello and welcome to the Speak PR Podcast. This is for business owners who'd like to unlock the value in their own businesses with effective public relations, because, as we all know, PR is free. Now, I'm going to share today the Active Communications Index, and this is a very simple productivity metric that any business owner can use by either asking their internal team or their agency to to compile some simple numbers. It'll help business owners to understand how much work is going into the public relations activities at the company while they're away. And in fact, you can use it all the time. Let me dive in and share with you about how I've used social media and automation while I've been on holiday and the Active Communications Index, which I believe will help you to grow your business effectively and efficiently. Using pr as we know, marketing is all about.
How can this be easy? The mindset approach approach to change how you build your business.