What happened to this Pittsburgh steeler when he said no to every kind of business?

Had you told me two years ago that I was going to co host a podcast and publish a magazine, I would have said you're crazy. But it has become an opportunity to not only raise awareness of Atlas Marketing, but also give back to the industry that I've been working in for so long. Prior to that, we were trying to be all things to everybody. It's just how we package. It has become much more focused. It really did help with the business development side of things too, because now, now it's a much easier process for us to say to ourselves, well, does this meet our core values? Does this meet our business focus? And if it doesn't, okay, great, then we can pass. So that really did help the decision making process from a business development standpoint.