When should you trademark your brand or product when considering public relations?

Welcome to this episode of Speak pr. This is the podcast for business owners and leaders who know they've got value locked up in the business and they're just trying to find ways to share that. Now imagine if you could monetize your brand. You're putting all that time and effort into building it, delivering it and making happy customers, but what about making money from the brand itself? Well, you can, and it's called IP protection. And today I'm going to share with you the journey that I'm on to start to protect the brand of Speak pr. Intellectual property rights are commodities of knowledge based goods that can be bought and sold. They can be withheld or utilized or licensed. So whatever we're doing, the logo, the product names and so on, all, all create intellectual property. They've got a value. Let's talk about how we can protect them and monetize them with IP rights.