Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

When you need the right freelance consultant, call the PR Cavalry and fire over 700 data points to get the right troops for your campaign.

28 Jan 2026 · 0 min

Episode

28 Jan 2026 · 0 min

0:00

Short podcast excerpt (recorded 2020-08-18) featuring host Jim James interviewing Nigel Sarbuts about PR Cavalry, a marketplace for PR freelancers aimed at SMEs and business owners. Nigel describes PR Cavalry as ‘a bit like booking.com’—positioned between a search engine and a dating agency—and the conversation touches on a positive client testimonial posted on LinkedIn and why human consultants remain important despite advances in AI. The piece is brief and promotional-informational in tone.

Nigel Sarbuts, welcome to the speak PR podcast. Now, you started a brilliant service for SMEs and business owners called PR Cavalry. Could you tell us about that, please?
Jim? Thank you. Yeah, we're a bit like booking.com for clients who are looking for PR freelancers who have deep understanding of their market and have got relevant skill sets. So we're somewhere between a search engine and a dating agency, I guess.
Right. And I saw it today on LinkedIn that you'd posted a really nice, glowing testimonial from a client about one of your consultants listed on the PR Cavalry. In this day and age of AI, would you like to just explain what that client was so impressed by with this consultant and and really why people still make a difference?
Yeah, I mean, this is.