28 Jan 2026 · 1 min
A solo podcast episode by Jim James (founder of East West PR) for business owners about using hashtags effectively. The host introduces himself, explains the episode is motivated by a conversation with Colin Miles at Zilliqa, and says the episode will cover the do's and don'ts of hashtag use and how hashtags index content.
Hello and welcome to this episode of Speak pr. My name is Jim James and this is a podcast for business owners who would like to unlock the value in their business with effective communications. I've been an entrepreneur myself for over 25 years and also run an international public relations agency called east west pr. Today I'm going to talk about the hashtag. And I'm doing that because I was inspired by a conversation with Colin Miles yesterday at Zilliqa, talking about how hashtags are used to index content, and realizing that I've been publishing content myself online and for clients without really understanding the nature of hashtags. This podcast is going to dive into some of the do's and don'ts about hashtags, how you can use them, and how you probably shouldn't use hashtags. So the hashtag is the pound symbol on your keyboard.
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