Why do the 17 UN Sustainable Development Goals matter so much to your reputation, and how can you demonstrate your sustainability credentials?

Hello and welcome to Speak pr, the podcast for business owners to help you to unlock value in your own business by using effective public relations. My name is Jim James and I'm your host. And today I'm going to talk about sustainable development. What is your company doing to help reach the agenda for sustainable development, and how do you measure it? And once you're measuring it, how can you get notice for doing so? Now, according to the chief marketing officer of Unilever, Keith Weed, now, he said that the brands that have not yet caught up with the 2030 Agenda for Sustainable development and not thinking about how they will embed environmental and social sustainability within their business model will not be around in the next 50 years. Today, we're going to talk about how you can use sustainability in your business for your communications program.