Forbes loses search rankings to niche sites because it covers too many topics and lacks topical authority. Focused sites are seen as experts in their subject, get cited more by AI language models, and rank higher in search results.
there's something called topical authority for a publication. So when a website writes about anything and everything, like a news site like Forbes, they're not a topical expert on anything. That website doesn't have a focus. They're writing about lifestyle and celebrity net worth and also B2B SaaS. So the type of domains that we see to actually get cited by these LLMs are websites that are usually other companies.
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