Why is personalisation at scale important in public relations, and which of the 8,000 martech platforms will deliver your pitch?

Hello and welcome to the Speak PR Podcast. This is a show for business owners and entrepreneurs that really want to unlock the value in their own businesses by getting great public relations. Today I'm going to talk about the second golden age of Martech and really how technology can enable personalization at scale. Now, we all want to offer personalized information to our customers and to the media, but the real challenge is how do we do that to more than one person at a time? And the answer is technology. Today I'm going to share with you some thoughts about personalization at scale from McKinsey. And I'm also going to talk about Muckrack, which is one of the 8,000 martech platforms we can use for personalization at.