28 Jan 2026 · 1 min
Jim James talks with Karen Maroney, former VP of Global Communications at Facebook, about why media outlets ignore most startups and how founders can still get coverage anyway. Maroney ran communications at one of the world's biggest companies. James has spent 25 years helping founders crack PR.
Hello, my name is Jim James, and this is the Speak PR podcast. This is for fellow entrepreneurs who would like to release the value in their own business by using effective public relations. Today, I'm going to talk about Karen Maroney, who thinks that no one really cares about your business unless you're running a big one. Now, Karen Maroney is the co founder and CEO of the Outcast agency and was then the vice president of global communications at Facebook. And there's an article that just came out this week in TechCrunch where she was interviewed by a reporter called Lucas Matney. And Lucas says that the really the subtext of Maroney's comments were really that the media really don't care about your business unless it's big enough. So I'm going to talk about that today, because I think having worked with founders of businesses and large companies for over 25.
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