Why you should be looking for the 'why' and not the answer for that 'why' when conducting a research; with Darshan Mehta of iResearch

Truly believe today's insights are tomorrow's facts. If you look at the world around you, the things that we take for every day, part of our lives at one point was an insight that someone came up with, and now they become a fact. I mean, a perfect example is look at our smartphones. If you think about it, it wasn't that long ago that we didn't have these smartphones that did all the things that they did. And they've even evolved, you know, since the first portable phones. But that all resulted as an insight that was developed. And if you think about it, these insights are the real key to differentiate, to innovate, and ultimately to build loyalty. Well, you know, sometimes a lot of times people see research as ivory tower and costly, expensive. But if you think about it, let's just simplify it. Research is actually structured curiosity. It.