Inside NBA Star Jimmy Butler’s Business Portfolio

An animal, pure go-getter, program changer. That is how some in NBA circles describe this next individual. We'll dive into how he's using that approach in the business world. Counting big face only with Jimmy Butler coming right up at the Nasdaq. [MUSIC] Hello everyone, this is Jabari Young-Forbes, senior writer at Forbes, and I'm here at the Nasdaq and I got a special guest with me. I just told you who it is. He only counts big faces. His name is Jimmy Butler, fresh off of a $100 million contract extension. $100 million plus.

You do not have to do that.

Golden State Warriors all-star. You do not have to do that. Right? A future NBA champion. I hope I'm saying that right. I can say that though, right?

Please do.

There you go, man. Jimmy Butler, man.

One more time.

Welcome to the Nasdaq.

Appreciate you.

Yeah, man. Appreciate you coming here, man. Now definitely, is this your first time?

This is my first time. Not in New York, but it's my first time here.

At the Nasdaq though, it's your first time. Well, I'm glad, man. And I can introduce you to this thing.

There we go.

Now I got, you can walk past Nasdaq and say Jabari Young and Forbes introduced the same. Introduced me, brought me in here.

Grateful.

Well, we in the stock market, so you gotta gimme a stock, right? What's something that either you've been flirting with, you paying attention to, you wanna buy, you've owned it and it was great for you? Gimme a stock.

I like Alo.

Alo. Why Alo? Why Alo?

Yeah. I mean, it's just fashionable. It's cool. I feel good. I look good when I'm in it, so.

Okay.

I feel right when I'm in Alo.

So it's all about how you feeling with that?

Always.

Okay.

You know, if you rock with it and, you love it and you love to support it and it's your brand.

Yeah.

I think it hit a little bit different.

There you go. There you go. Well listen, man, as we sit, we're also in Women's History Month, right? So gimme that key figure in your life. Maybe somebody, a woman that stand out on you, maybe in the business, right?

Yeah.

Who's that woman that was inspirational for you?

Honestly, I love Serena Williams. What she's done for women's sports, but now like even in the business world—

Yeah.

Is off the charts. I hope, to be that after I do retire, after a phenomenal career that I'm wishing that I can have, I'm still working towards.

Yeah.

And it's hard to catch Serena 'cause she is goated in every aspect of tennis. And now she's doing the same thing off the floor in all of these business ventures.

Yeah, have you spoken to her? Has she given you any advice about how to handle it?

If I talk to her, it's normally always about tennis or some type of racket sport just 'cause I wanna be so nice at tennis. I'm a competitor, so I wanna be the best at everything. So if I could just learn a little bit of tennis from Serena, my life would kinda be—

Your life would change.

Yeah.

Oh, that's good then. Hey, man, listen, how is it playing with the Warriors now? I mean, you know, this is a legendary franchise. You're playing with one of the best. He calls you a superstar. Obviously, Steph is a superstar. I was just telling you, I was in Philly. Every time that man walks into a building, you know, they come to watch him practice. Yes, yes, yes. Warm up, right? It's crazy. How's it like playing with the Warriors, and what's it like playing with Steph?

It's great. Their winning ways, the way that they'll— anybody on this roster would do whatever it takes to win, putting the team before themselves. And then, you know, you're playing with Steph. He's the ultimate teammate. He's always gonna draw all the attention all the time.

Yeah.

And he's always gonna make the right play. And a lot of the times, that play is something incredible that he's doing to put the ball into the basket. But a few times, he's always making the right pass. He's trying effortlessly on the defensive side of the ball. But with all that being said, that's why they won the championships that they won with him, with Dre. And it's just been a great learning experience, but really fun, joyful to play basketball.

Have you found out anything about him as a teammate that maybe you didn't know facing him?

Nah, I think you see what you get with him. In a good way though. Yeah. As I say time and time again, I'm so glad that I'm on this side of it now and not the one that's watching him shoot bombs from almost half court. You ain't gotta chase him around. Right, I don't have to do that anymore. So that's good. I think the biggest thing is who he is off the floor. I haven't been able to spend as much time with him off the floor whenever I was not his teammate. Now, and it's just like everything, which is the whole reason I started Big Face, you actually get to sit down and find out what you do have in common with somebody. And we actually got a ton in common.

Yeah, yeah. He likes coffee too, I'm assuming.

Does like coffee, does drink wine.

Okay.

Does, I mean, this shouldn't surprise anybody. Does he drink Big Face Coffee? He will.

Okay, he will now.

He will pretty soon.

Okay.

And then he's just a fierce competitor. He wants to be the best at everything, so.

Yeah, nice, nice.

A lot that we have in common.

Well, let's dig into the business, man. Every time me and you speak, always, you know, talking Big Face Coffee brand. I remember talking to you when I was at CES. Long time ago. A while ago, man. When you first started, that was in 2021.

Uh-huh.

Fresh off of the bubble where this concept kind of came into play, but. Update me on what's going on with Big Face Coffee. I know you guys doing some e-commerce.

Yeah.

And you're still doing the coffee distribution. What's happening with the business?

Uh, a lot. It's growing in a good way. You know, you're talking merch, you're talking coffee, you're talking to Ready Bed, which is the ready-to-drink.

Yeah.

Um, we have a shop finally in Miami, which is so great, even though I'm not there anymore. A lot of love for Miami and the support that everybody's shown Big Face while being there. Online, still booming. But I think the shop was the biggest thing for me because it gave me a place to go be myself.

Yeah.

And fan out about coffee and have coffee with all the locals so they can see me as a normal person and not just this athlete that you see on TV. And that's what this dream was, to have something that anybody could go to and just, "Hey." We just wanna have coffee. We just wanna meet people. We just wanna laugh and have a good time. So when Big Face opened in Miami, I was there every day, you know, 2 to 3 hours. I was behind the bar sometimes making coffee. I was doing it. That actually is one of my biggest passions.

Yeah. What have you learned? 'Cause again, man, you've talked before. It was so fresh, you know what I mean? The idea, man. You were getting the concept. I mean, you went and got the branding and the license, make sure everything was good. But, you know, we're in 2025 now, man. What have you learned about running a coffee business?

That my ideas aren't always the best ideas.

What?

Yeah.

Jimmy Butler saying that?

You would think that my ideas would be genius all the time.

Yeah.

But I've come to find out that my ideas aren't actually the best ideas.

Yeah.

Wow. So that's why I have such a great team that's helping me reach everybody.

Yeah.

You know, I always say that Big Face is for everybody. So we're continually trying to find ways to bring coffee to kids with like a kids menu and have something for the pets that come through, have something for everybody of all age ranges. I think my team has found a really delicate balance in between making Jimmy happy and tricking, Jimmy to thinking he's happy. So it's been good.

Yeah, well, when you say stuff like, you know, "My ideas aren't the best," how did you have to swallow your pride and open up and get outta your own way? Was it hard?

Very, very. And I think the very first time it happened was whenever I did a very stupid purchase with my own money. And I was like, "This is a great idea." And everybody was like, "That's not a great idea." And I was like, "But I think, yeah." If it's a great idea and I'm saying it's a great idea, it's definitely a great idea. Wasn't a great idea.

Yeah.

And I learned to, you know, listen. I learned that other people know more about this particular thing than you do, so you need to ask all the right questions to be able to get to the knowledge that they have. And even when you reach that level, there's still more to be learned, you know what I mean? And that's the number one thing is like, yo, be quiet. You don't have all the answers. Listen, 'cause people know so much more.

Who told you that? Like, did you read it in a book or something like that, or did you have to just sit down while you was maybe talking to Serena, looking at tennis lessons?

I got a little bit of common sense.

Yeah.

So I know that there are people out there that have been doing basketball longer than me, that have been being a parent longer than me, in the coffee world. So I know whenever I meet certain individuals, I was like, "They have it." Yeah. They've been doing this. They know the goods, the bads. And I just ask the questions and I just listen now more often than not. Yeah.

Well, one of the things that was striking me about when we were talking about Big Face before is the fact of how you traveled, right, Costa Rica, and you were participating in the auction to go buy the coffee beans and all of that. Like, you actually went over there to scout the beans, right? The Cup of Excellence auction. And, you know, you had spent over $65,000 for premium El Salvador coffee beans.

It was a lot.

Because, yeah, because you were trying to— I mean, it's double star, right? Is this what El Salvador coffee beans— is this in here too?

I don't think so. No, it's not either.

I think after Cup Excellence. Why I want the one with the El Salvador coffee beans, man?

Yeah, yeah, I know. But that was one of the ones that I was telling you.

Yeah.

That's not the best investment.

That's not?

It's not.

Going over the Cup of Excellence to do that?

Why not? I mean, the Cup of Excellence is great, but I think it's always gonna be about the story that you can tell with your brand and the story that you can tell with your cup of coffee. So now every coffee that we bring, it has a specific story. Specific story behind it, why we picked that coffee. That one, the El Salvador coffee, had a great story with it too, but I wasn't focused on the Cup of Excellence now like I was then, you know what I mean? Now it's all about how can I tell why I picked this coffee.

That particular bean.

That particular bean, that particular lot. And I think that's what I focus on now because If people can relate to your story, that's where the value of the product comes into. Like, big face is great, but I gotta be able to relate to people through coffee to get them to sit down and have that coffee with me.

Well, where are you sourcing the beans out of now?

There's so many different places, you know. If you ask me, I think I'm Brazilian, so we obviously gonna have some Brazilian coffee. Colombia is incredible.

Yeah, yeah.

Like El Salvador, Ethiopia. There's so many great coffee places around the world. And everybody has their own specific taste as well, as I'm coming to find out. So that's part of getting some coffee for everybody. Cold, pour-overs, cappuccinos, a lot of everything for everybody.

Where do you find this fascination with coffee? I know the story. At the Bubble, you developed a passion for it.

Right.

And you know that they was only counting big bills. But I mean, you are really like a coffee aficionado all of a sudden. I remember when you was in Chicago.

I know.

And I was covering the Spurs. I would come out, would be watching you practice and all that. And you go from a 30th pick to being this coffee aficionado with his own coffee. Where does all of this come from?

From people. I really love to sit down and talk to people. I do. I wasn't always planning on being this basketball player that played for the Bulls and for the Heat and the Sixers and the Wolves.

I need you to do better with the Sixers, man. That's my hometown, man.

I love Philly. I know you do.

I hated when you left.

I love Philly. But I think the people is what really drew me into coffee.

Yeah.

Like the conversations that I got to have with complete strangers at the time. And then you get to know them and you realize, oh, you got kids that are the same age. Oh my gosh, I went to the same college. Oh, you love to vacay here, so do I. Oh, you love Neymar too, doesn't everybody? And I think that's where my love for coffee came because it all, everybody gets to have a conversation.

It's connecting.

Over coffee. That's what it is.

Yeah.

Finding the, uncommon in common is what we say. So I think that's where this love of coffee comes from.

Yeah. Take me back, man, you know, when you were at Marquette, right? And you're going through, you know, your fate. You're obviously a college basketball player, but what are you learning at the time that helps you, that's helping you now in business? Like what did you learn back in your college days that you're applying and using the business today?

That it's gonna be difficult. And you can't run, you can't hide. You just gotta put your head down and get through it like you have everything else in life. Whenever I was in college at Marquette, it wasn't easy basketball. You're talking in the Big East with players like Jarrell McNeil, Lazar Hayward, Weston Matthews, Dominic James all in front of me, and I'm just learning. And I'm like, "These guys really got some go." And then I'm like, "Okay, well, it's gonna be my time sooner or later, so I gotta be ready to go." It's the same thing in the business world. Like, it may not be your time right now. You know, you gotta learn, you gotta sit back, you gotta watch, you gotta ask the questions, find out how they did what they did to what got them to being that player at that time. My time's coming with the Big Face brand. You know, we gonna take over this coffee world knowing that I'm gonna bring other coffee people up with me too.

Yeah. Are you looking at franchises, like franchising out and going all over? Like, listen, your publicist, Josh, he lives up in Oregon and he'll tell you I love Okay, Dutch Brothers, right? And I love how that story kind of grew. Are you thinking—

See, it's all about the story.

It's all about the story.

I'm telling you.

The come up is phenomenal. Are we looking at that with Big Face Coffee?

I want to.

Can we look back in 2025 and say, "Man, it's 2030 now with all these franchises." Yeah, I want to.

I want to be everywhere in the world. I want to have a reason to go visit all of these other countries besides football, soccer, which is easily my favorite sport. I want to be able to go into like so many different cities and— type in on Google, uh, Big Face Coffee Shop.

Yeah.

And have one that I can go visit, sit down, work on my language barrier. So if there's one in Paris, I'm gonna be speaking French. Italy, Italian. Dutch whenever I'm in Amsterdam. Um, yeah, that's, that's the plan.

Yeah.

But we need it. We need a couple more here in the States, but we for sure wanna do some stuff all over the world.

What's Jimmy Butler like as a CEO, right? I mean, you, We're gonna talk about what you are on the court in a minute, but what are you like as a CEO in business?

I think I'm actually really nice as a CEO. I am.

Look at your staff.

Yeah, look at 'em. I think I'm actually really nice.

Ain't nobody put thumbs down now.

I think I'm actually really nice. Probably a little bit too nice.

Yeah.

Because we always make a joke about it. Like, "Yo, I'll take you to HR." 'Cause now I legit got HR, right? I'm like overly nice, but because I really enjoy the people that I work with. And I realize that if they're happy and they're smiling and they're having fun, then they're gonna, you know, do everything they can to make sure that Big Face is a success. I can't keep an eye on everybody all the time. Obviously my main job is basketball. So as long as you make everybody feel comfortable, you're taking care of everybody, they're gonna do the same for you. I truly believe that. So me as a CEO, just a caring, loving individual that wants everybody to be great.

Yeah. I called around before I, you know, and I talked to people who've known you and who've coached you, you know, I cover the NBA and so calling around, say, "Yeah, I got Jimmy coming to Naz." "What you ask him?" "Jimmy coming." And we got a mutual friend, Ed Pinkney.

Oh, my God.

And man—

Villanova, baby.

I called Ed and I said, "Ed, you know him better." He was in Chicago when you was in Minnesota.

Yeah.

"Give me one word to describe him." He said, "Jabari, animal." I said, "Man, why do you say animal?" He said, "Because name another dude who was drafted 30 who led 2 teams to the NBA Finals." Like, when we had him in Minnesota, he was gonna get it. Like, in Chicago, he was gonna get it. Where does that animal instinct come from?

Uh, life. Life. Um, I don't think life is easy on anybody. I think you gotta work for everything that you have, everything that you're going to have in the future. And I've picked it up. I haven't mastered it. I definitely haven't mastered it, but I know that there are gonna be a lot of hurdles to get through. There's gonna be a lot of tough times, and it's not always gonna go your way. It's not. But as long as you put your head down, you got a good group, people that believe, good things happen. Luck has something to do with it too, but as long as you believe and you got some people in your corner that also want you to be great, those animal instincts kind of kick in and survival mode, And then before you know it, 30th pick.

Yeah, yeah. When you were in Chicago and had that 30th pick, man, I go back to Chicago. Those were your starting days. You had C.J. Watson, you had Carlos, but you had some vets on your team that really kind of showed you the ropes. When you had to go back and look at what vet really helped you become the Jimmy Butler that you are today, who do you pinpoint?

Luau Deng. Luau Deng, right?

Every time.

What did he do? He did everything for that team. Guarded, scored, passed the ball, rebounded. Um, never came out, 'cause that's the Tibbs way.

Mm-hmm.

And he never complained. He was so grateful. Um, he was so willing to teach any young guy, show any young guy anything. Uh, he's, uh, a really big reason why I am where I am today in the basketball world. But, you know, even more so, the mindset that I have to help everybody else be great. 'cause you can't dribble that basketball forever. You can't shoot it forever. And now he's doing big things in Africa and he's teaching the next generation and taking South Sudan places that they've never been before. And it's— a lot of it is because of him.

Yeah. Luau Deng.

Yeah.

Man, that was one of my favorite players, man. I mean, he's quiet—

He used to give everybody fits.

Yeah. Yeah. Yeah.

Defensively and everything.

Yes. Another story is that, you know, Ed was telling me, he says, "Man, we used to Chicago." who, as you was your second year in the league, he says, "When we playing LeBron, Jimmy says don't send no double team his way.

I got him." Yeah.

For a guy that's in his year two, like, that took a lot of courage.

Yeah.

What made you take on that responsibility of saying, "Don't send help with the greatest player possibly, arguably, in the entire, you know, basketball history." It was probably courage and stupidity at the time, honestly.

But I think that's just like, that's what got Tibbs really going. Like when you're not backing down from any challenge. And back in those days, it was always try to beat the Miami Heat because, you know, LeBron, D-Wade, Chris Bosh, and the other Hall of Famers that they had on that roster, you couldn't send a double.

Yeah.

Because LeBron's gonna make the right pass every time.

Yeah.

He's gonna make the right play. And it was just like, you go out there and you just compete, you know, if he is the greatest of all time, which he, might as well will be. I don't know.

Yeah.

He's supposed to do this anyway, so go out there, compete, and try to make a name for yourself. It worked out in the long haul. I've been playing this game for going on 14 years now. Very blessed. But it did start with a stupid comment like, "When I'm guarding LeBron, don't send a double." That's what happened, man.

Hey, man, take me more inside of your portfolio, right? I mean, listen, you go back into the coffee business. Coffee is a $13 billion industry according to IBISWorld. That's only in the US.

Yeah.

Single-serve coffee is about $5.5 billion. That's what they make revenue-wise. But what else is in your portfolio outside of Big Face Coffee that you're really excited about that's gonna grow?

Oh man, let me think, let me think, let me think. I love Laning, which are the shoes that I wear on the basketball court. I think they do a phenomenal job of, keeping my feet moving the way that they're supposed to be moving.

And what's the name of it?

Laning. Laning.

Yeah.

Okay.

Oh, that's right. Yeah, the Chinese basketball company, right? Dwyane Wade is a part of that.

Yep, yep, yep. Probably the biggest part of it.

Yeah.

Who else we got? Who else we got? You know, obviously the Big Face merch and everything I told you. Aloe everything. I'm drawing a blank here. I'm drawing a blank here.

Any real estate?

A lot of real estate. A lot of real estate. I think my favorite real estate is my home.

Yeah. As always.

Yeah.

Which one? 'Cause I know you got multiple ones.

I do. Probably the one that's in Southern California.

Okay.

That's the one that, like, I spend majority of my time at.

Right. You never invited me over. You invited me to one in Miami, but not the one here.

You can come. Yeah, yeah, yeah.

That's cool.

We got a coffee shop in there. We got the first official Big Face Coffee shop, actually.

Oh, this is apparently mine, so I'll come on out.

That is yours. Yes, yes, yes, yes, yes. But you gotta pay when you—

I gotta pay for Big Face Coffee when I get to your house?

Of course.

What you mean?

Why would you not? My neighbors have to pay.

Wait, but you Jimmy Butler. You got way more money than us.

That has nothing to do— it's not about the money. I think that's where people get confused. It's not about the money. It's about the experience. Think about how you going to feel when you got to walk in my house and you want a coffee and I make you pay for it. Who else is doing that? Nobody. So you'll never forget coming to my house.

Pay for how? What am I going to— I don't got no money. I don't have big faces on me. I don't carry cash.

But you have your phone, definitely. You got the thing.

But it's big faces. That's what we're saying, big faces.

Yes, but now big faces are— Big fans credit cards. Yeah, there you go. Whatever you call the thing that they be doing now. We got that machine at Dallas.

I mean, when you talk about, again, in your portfolio, the real estate and everything like that, what else are you looking at? Look around the world, right? You've been a lot of places, man. What else are you interested in? What other countries are you saying, "Hey, I wanna touch down here. I wanna put some money in"?

Africa.

Africa. Listen, that continent is on the rise, man.

Shout out to you, Remy.

Yeah, that's a great place to put your money.

Yeah, I try to visit as often as I can. Yeah, how many times you been? Uh, probably like 4.

4.

4 or 5. Um, I want to go back this summer as well, just visit somewhere different. Always stopping by Senegal, as my Senegalese people know. I love y'all so very much. Um, I just— I'm just there to learn. I'm just there to learn and experience and take what I learned there, um, to everywhere else in the world. Definitely back here, um, in America. And I feel like the one thing that I— I learned more than anything while I'm over there is truly how to be grateful and be happy with what you have because that's the number one thing over there. What you have is good enough for me. I'm not worried about anybody else. Yeah.

You leave outta here and see an entrepreneur walk on the street, you Jimmy Butler, right? What do you want to hear from that entrepreneur if they have a plan, if they got, you get pitched all the time, I'm sure, right? What do you want to hear from people? What do you, what's gonna make you jump, right? When you hear these business plans.

I just want to hear that you're actually trying to make it be great, you know, not just chasing a dollar at that point. Like, if you come to me with, "Oh, we're trying to raise X amount of dollars," I'm like, "All right, well then go do that." But what are you doing? I know that you're, you know, you need this money, but what are you doing to show people like, "Yo, this product is what it is," you know, saying basically like, what's the story? Why?

Right. Why? You want to hear a story with these people.

Yeah, I want to hear why you want to do this. Why do people need this? Why do you love it so much? Why do you think everybody else should have it? That's the thing that's going to get me. Money, mm, I want to know why is this for everybody.

Yeah, you're so great when you make enough money when you can just rub it off.

That's what I'm saying. We're not worried about that.

Well, I mean, listen, man, let's speak on money right fast because as I look at your history, right, according to Spotrac, you're on pace to to make over $400 million in your career.

You really just gonna talk about my money like that?

It's public information, Jimmy.

I mean, that's what it is.

It's public information at this point.

I made a couple dollars.

That's what it's projected to be, right? Over $400 million made. You come, man, you think about the time that you spent at Tomball, Texas in high school.

Tyler Junior College.

Tyler Junior College, Marquette, and now you on the verge of making 400, over $400 million. Like, have you sat down and has it hit you yet that you're—

Oh yeah. Yeah, it hits me every single day. When I wake up, before I go to bed, whenever I'm thinking, whenever I look at my bank account, when I look at it quite often still.

Yeah.

I'm grateful to be able to be in this position, to be able to help as many people as I can, and to know where I've come from and also where I'm going. That is a lot of money, but it's helping me do a lot of things.

Yeah, over $400 million is a hell of a lot of money.

Yes, it is. We get it. It is a lot.

Yes. Well, listen, listen. There's about 4 billionaires that came out of the NBA, right? I just covered Junior Brisman, who became one. Mm-hmm. Is— do you want to be a billionaire one day, or is that not on your radar? Are you against it?

Who doesn't want to be a billionaire?

Not everybody wants to because you don't need a billion dollars.

I agree. But with a billion dollars, I feel like you can help a lot of people, so—

$400 million, you can help a lot of people, too.

I try to do that as well with $400 million. So just think how many people I can help with a billion.

So a billion is your goal?

It's not a goal, but I'm not gonna say no, I don't wanna be a billionaire.

Right. But if you get there, you get there.

If I get there, I get there.

How about owning a team? You wanna own an NBA team?

Not really. Not really. I wanna own a football club though.

NFL or soccer?

Soccer.

Soccer. European soccer or MLS?

Yeah, yeah.

Okay. Why not MLS?

I can do MLS too, but like I said, I get to travel. I get to go over there, sit in my big face coffee shop right next to PSG. Like we'll be doing some things. Yeah, yeah.

Well, man, listen, it's time to look ahead and close, right? I always ask the million-dollar question. I think I know how you made—

Billion-dollar question?

A million-dollar question.

Billion-dollar or million-dollar?

Million-dollar. Million-dollar.

Okay, okay.

Because you said you haven't made a billion yet. So a million-dollar question. I think I know how you made your first million, right? Playing basketball. How did you spend it and anything you would do different?

My first million?

Yeah.

Probably on a house, a car, What type of car? At the time, it was like this, uh, this pickup truck. I'm a Texas kid, so it was a pickup truck. Uh, what was it? GMC Sierra 2500, I think.

Most people use the— they go for the Benz's.

Yeah, I think that's it.

Just a house and a pickup truck?

Yeah. That's it?

Yeah. And that was a million dollars total? What type of pickup truck was it? What you put inside of that thing?

I mean, you got like food and all of that stuff that goes into it, some clothes here and there. But I mean, the two biggest purchases were probably, uh, a little house and—

So you wouldn't do anything differently from that?

No, no, no, no, no. But back then, like, I was so frugal with my money then, crazy. Um, a little bit different now, uh, but I still wouldn't change it.

Are you still frugal now?

Not as much as I was.

Okay. Because I— you remember Matt Bonner?

Yes, yes.

He's very frugal. He only wears flannel shirts and he only buys used cars.

Yeah.

Like, he doesn't, and they have to be like used, like, Pontiacs or something.

I got some, I definitely have some expensive habits for better.

What's the most expensive one?

Probably like the wine collecting stuff.

Yeah.

Yeah. I really enjoy wine, but to me wine is just like coffee. I just get to drink it at night and you get a little buzz from it. You actually get a little buzz from coffee too at some time.

Oh, you do get a little buzz from coffee.

Right?

Yeah.

So. That's another way that I can connect with people too, through wine.

Gen AI, man, when you hear that phrase, what comes to mind and what aren't people talking about enough?

Oh man. What can be done? Like when I think of AI, like I be like, man, you can make anything happen now. You know what I mean?

Yeah.

Like if you really wanted to, I mean, and people still do it, like, you can have a cup of coffee that, you know, in reality, a robot has made, and it's probably really, really, really good. So, you know, I take it all back to coffee. Like, this AI thing's going— might help Big Face, though. That's what I'm saying.

Who knows? It might. Like, a robot serving Big Face coffee.

It might. That's what I'm saying. It might. We might need to think of that.

That's what I'm saying. You know, we'll take it off camera, man. I got some IP ideas for you, you know what I'm saying? But I'm gonna charge you like you charge me with Big Face.

No, no.

Know what you mean?

I actually don't have my wallet, so— That's cool. We got the phone. As you said, I don't have my phone either.

Oh, that's cool. We got Josh's phone. Perfect.

Charge Josh.

Yeah, he got his phone. Listen, man, Forbes B.O.K., our leadership platform, man, that we have over at Forbes, always asks, what's your favorite business book or your favorite leadership book? Something that helps you along the way, you know, develop the skills that you have.

Honestly, I wouldn't say it's a book like that. It's a book called "The Monk Who Sold His Ferrari." "The Monk Who Sold His Ferrari"? Yeah.

That sound— that's like a lit title.

But I think that book— it's not like a business book like that. It just really taught me to keep everything in perspective.

Mm.

That's what that book—

Kind of like "The Alchemist." Yeah. Right.

And it's a book about life.

OK.

And the way that you do life is like the way that you finna do everything.

Wow.

And that book definitely— That book definitely hit home.

Yeah, yeah, I gotta go out and get it now. Please.

Yeah. Yeah, I just put one of my teammates on it too. Really? Steph? No, Moses Moody. Oh, young guy. Yeah.

Okay. Look at you helping out like Luau helped you out, man. Helping out the young guys.

So it's a good one.

Right, well, I always end my conversations with my favorite book in business, man, "Good to Great," Jim Collins' book. What's the difference between a good NBA forward and a great one?

I think the way that you do everything. You don't skip any steps whenever you're great. You embrace the bad parts, you embrace the good parts, and you put your head down every single day and you do the same thing every single day. That is what's gonna make you great. When something's tough, you ain't gonna run from it. Uh-uh. You gonna figure it out. And then if you fail the first time, you gonna figure it out. You keep going until you you get it. And I'm on, um, I'm on that track to being great. I got a long way to go, but I'll get there.

Yeah, Jimmy Butler, man. Now we gotta have you back when you open up the franchises, right? Gotta start with Philly after Miami, right?

Okay.

Go backwards, right? Go, go backwards. Go Miami, then you'll Philly.

I don't think you wanna go backwards.

And then go Chicago. Not backwards.

Like, move forward, but remember—

Right, yeah.

Where you was at.

Hey, listen, man, you know, I hope that one day you can go back to Philly and sign—

I go back to Philly all the time. I love the city of Philadelphia. Yeah, but I mean, you're a Sixers fan before, though, man. And I wear a Sixers jersey. I wear Joel Hoops.

We really hated when you left. We really did.

That don't got nothing to do with me. I didn't do that.

I know. You in Golden State now. You in Silicon Valley, man. But Jimmy, we appreciate you at the Nasdaq, man. Good luck the rest of the season. Stay healthy, my brother. And good luck to Big Face Coffee, man. Take those animal instincts and continue to build it out. Jimmy Butler here at the Nasdaq. And if you ever buy some Big Face Coffee, remember, it's only big faces. That's— he's gonna— unless you have a phone.

Yeah.

Appreciate the time, man. Thank you for watching.