LARRUZ argues that AI is reshaping search. People now ask language models for answers instead of clicking links, content gets hyper-optimized by AI, and Google will have to respond. Right now AI and traditional SEO coexist, but learning to command AI tools gives you an edge.
The Internet is radically changing and search engines as we know them might be a thing of the past. Let me elaborate. For ages, the standard Google search was essentially the front page of the Internet, right? But now with AI entering the scene, a lot of people are specializing in AI SEO. Some people also dubbed this aieo. And the point is that as large language models like ChatGPT get more popular, more and more people just go ahead and ask for the question to get a straight answer, not a page of possible answers. And in this trend, people are using large language models to hyper optimize content for for SEO. In return, search engines like Google need to react to this. But honestly, it hasn't really happened yet. And we're approaching a year since the ChatGPT moment, right? So as of today, AI, EO and SEO coexist. Although many people would have thought that they will crack down on this way sooner. But look, one thing's for sure, SEO and search engines as we know it are changing. And as AI is essentially becoming the next phase of all of software, my recommendation is clear. No matter what happens, if you know how to command these tools and get more out of them than the average person, you will, simply put, have an advantage moving forward.
