LARRUZ reflects on a year that included creating content with the NFL and speaking at HubSpot Inbound with co-host Nathan. The biggest struggle: generating ideas, overthinking videos until they get shelved. Live streams feel easier because the real-time interaction keeps things moving.
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What is the greatest achievement you've had this year with your YouTube journey? And what is the greatest challenge you've faced or are facing? I've done some really cool stuff this year. Some of it hasn't actually come out yet. I had the opportunity to create some content with the NFL. I spoke at HubSpot inbound with my podcast co host, Nathan. Biggest challenges I've had for me, a lot of times it's just kind of coming up with ideas, which is one of the reasons I want to do this live stream. I feel like, for me, I really, really like just going live and just talking. Like, I love these interactions. I hope they're enjoyable, entertaining, educational. For the people that tune into these live streams, I want to put out content that I know enjoyable and helpful to people. And then I find myself putting out videos that I'm not that excited about. So then I slow down on making videos and start to overthink the videos. I'll make a video and then watch it back and go, oh, I don't know if that's gonna be valuable to people. And then I'll shelve it and never release it because I'm like, I'm diving into all of it. I could make like three videos a day on some of the stuff I'm. I'm playing around with because there's so many different tools and news and I'm just constantly balancing, like, what's going to be the most valuable to people, what is actually going to be enjoyable. And like, just that sort of, like, mental gymnastics I'm constantly doing is probably my biggest challenge.