Perplexity released an AI shopping assistant that reads Reddit threads and blog posts to surface product reviews and comparisons instead of just links. The new shopping UI adds direct purchase fields to search results, making it useful for Black Friday deals.
So you might have heard that AI search is kind of changing the Internet. And now for Black Friday, the main player introduced a new feature which is a Perplexity update. And I think this is a really meaningful one because they're the first player in the AI space entering a brand new category, online shopping. So they call this the AI powered shopping assistant. And I think this is significant because one of the main use cases for Perplexity that it really, really shines at is product reviews and finding the right products because it looks like something like Reddit comment section and different blog posts, comparison websites and actually reads the articles, whereas Google would just give you the links to the articles. It is probably the quickest way to decide on product purchases. And ahead of Black Friday here they released this new shopping experience. And essentially what this means is that there's new fields at the bottom of your product searches where you can directly purchase the products.
