Anthony Trucks - How To Get Your Shift Together

At the end of the day, your identity has to match your dream or it'll never be realized. So for me, a lot of people have dreams that are far beyond their current identity. And so because of that, you almost will never have it until you learn to shift into that identity.

Boom, boom, boom, boom, boom.

What's up, everybody? You're listening to the Hustler Float Shark podcast with your boys, Mount Wolf and Joe Fear.

Hey, welcome back.

We are here and we're ready to roll. Are you ready?

I'm ready. And I know you have to pee, so let's make this intro quick.

Today we have our friend, our return guest, and a VIP in all walks of life. You know why? Because he's just a badass. His name is Anthony Trucks.

He was in the NFL. American Ninja Warrior.

How about. Let's go back.

Oregon Ducks.

Go ahead, Oregon Ducks. Yes. College football star. The dude came from foster care as well, which is gnarly. And you know, there's, that's, that's tough times, man. Like, there's. Most people go to 70% I think is what his stat was. And I'm pretty familiar with this too, is like 70% of the inmates you see in prison are from foster care. Yeah. So there's a lot of, lot of crap that he's worked through and it's wild. Yeah, he became a frickin a star at the Ducks, you know, Oregon, and then an NFL player for what he said three years. And you'll hear his story, but it's, it's insane. But what he's going to talk about is this book that he has out.

I don't know. I was about to hold it up, but we're not recording video for this intro.

So used to it. But it's called Identity Shift and that's Anthony Trucks and he's hooking you up. It's actually getting released on the 24th. And don't worry, we're not just going to be like pitchy. Book, book, book, pitch. Anthony is a fricking awesome dude. You're going to love this episode. But shout out to the book. It releases on the 24th of August. And you want to get that@identityshiftbook.com that's identityshiftbook.com and also use code word haf for hustle and flowchart. Yes, haf. That's gonna hook you up with like a crazy bonus package. I don't even remember, but they're like workbooks, audio books, and some other stuff I think too.

Definitely. Go get it. Through that link.

Identityshiftbook.com.

Yeah, in this episode, we talk about, like, how to shift your identity. We talk about finding your passion. I'm still talking into the camera. Dammit, dude.

I caught myself just smirking at the camera.

Maybe we should just record our intros on video also. Like, I don't know why we don't, but we probably will after this one. Yeah. So we talk about shift your identity. We talk about how to get your kids to do what they want. We talk about.

I know everyone wants. Even if you don't have kids, you're going to want to know this.

We talk about chasing your passion versus becoming passionate about what you're already doing. We cover a wide range of awesome topics that lit us up, that lit Anthony up, and I think you're going to love it. So make sure you grab the notes too.

Yeah, get the notes because we're taking a ton of them or sue is not us. We don't have fingers to do that. I mean, Matt chopped them off. He's like, I'm not taking notes. I'm done with this. I just talk now. No, go to flowchartgroup.com and they are going to be free for you. These notes we take for you, which are like four or five pages in depth notes and they are nice in cohesive orders. So flowchartgroup.com plug in your email address and you also. It's. It's part of our Facebook group, so don't be alarmed. But you would. You would probably definitely want it. Probably. Definitely.

Probably.

Definitely. Wow. Cancel. Cancel all of that crap. I just. Yeah, definitely. Join the group. Flowchart group.com. do that email. What else do we got, Mr. Matt?

Well, we're gonna talk about Ahrefs right in a minute and then we're gonna go talk to Anthony.

So AHREFS first, huh?

Yeah, let's go do that.

Yo, Matt. All right. How you doing?

I'm all right.

All right. Cool. Yeah. Yeah. So, like you care. Well, I know you're right. I'm just moving on to the next thing, so. Just kidding. All right. We recently did a full on audit of our site.

We did.

And we saw SEO audit. Specifically. Yes, SEO audit. And we had some issues. We had some issues. Walk me through this. We used ahrefs.

We did use ahrefs. And when I ran our site through ahrefs, I found all sorts of little calamities.

Calamities, yes. So ahrefs, it was nice enough to give us the advice on how to fix these things. I believe Right. Yes.

Ahrefs tells you, hey, look, this should be HTTPs, but you've got it as HTTP. Maybe go fix that. Hey, this link is porting to a 404 broken page. Maybe go fix that one.

No bueno.

Hey, this URL here is redirecting, like, four times before it gets to the final destination. Maybe that's something you can fix.

Right, right.

And you go and fix all those things, and the next thing you know, your site actually ranks a little bit better and goes a little bit faster.

So the point is, we should probably be paying attention. Everyone you listening? Should be listening. Listening. Monitoring your SEO health, right?

Yes.

You're the SEO overlord over here, at least of the two of us. Yeah.

You should be monitoring your SEO health. If SEO is important to you in your business.

Yes, definitely. Should we get most of our new traffic through SEO? And it's fabulous because it's free traffic, but we positioned our content in a way where it's attractive to Google and you, the listener, if you came through SEO, maybe. So Ahrefs is hooking you up, though, because they. They still have their normal Ahrefs, which we highly recommend. We've still used to this day for years and years and years on end. Every other SEO expert that we've had on the show also uses it. Well, now they have a free version that is actually a thing that's going to monitor your. Your. Your website for its health. Hundred SEO issues and more backlinks. Like, you'll know who's linking to you and all that stuff there' for you to do stuff there. And then, of course, all the keywords that are ranking for you. You can get this for free?

Yeah, it's free. Like, we talk about Ahrefs. We've been talking about Ahrefs forever. They now have a new thing called Ahrefs Webmaster Tools. You can find out about it over@ahrefs.comawt that's a hrefs.comawt ahrefswebmaster tools. It is a free version of Ahrefs. So go check this thing out. Best conversion rate you're gonna get. Monitor your SEO health backlin keywords for free. Check out ahrefs.com awt.

Anthony, round two is live. How you doing?

Round two.

Yeah. Ooh, that was a good voiceover.

You like that? Yeah. I thought I used to do round two. Fight. And they go. And we just start. Ding, ding, ding, ding.

Who was your character?

And I was. I was a couple. I liked being like Blanca because he could, like, do the spin thing, but you always get beat. Chun Li was dope, bro. She used to stay where she'd flip upside down and go chicken fried beef. And she'd like, oh, yeah.

So Street Fighter. Yeah, I'm a Ken or a Ryu guy. I was always one of those two, but they were, like, pretty much the same guy.

That's right. That's right.

Dude, it was all weird. And you had to get the right role for the things to get them to shoot their stuff. But you can get the little leg spin pretty quick with her. And then, you know, was good if you got. What was it? Was it the guy, The Asian dude who could, like, do a drop kick and spin. Spin kick. You. You just sit in front of him and just do a spin. I can't think of his name. I don't know what his name was. It wasn't Street Fighter or. Sorry, it wasn't Mortal Kombat. You're thinking. I used to always think of, like, the guy. Yeah.

I was more of a Mortal Kombat guy than. Yeah.

Yes. Chun Li kept coming to mind, but I'm like, no, that's the girl.

At Street Fighter, Liu Kang was quick, man. He was my guy because I was a button masher, so everybody hated me. But, yeah, if you get a fast guy. Yeah.

Or in Street Fighter, you just be the little, like, beast guy. And then you hang out in the corner and just shock. And then everybody hates you. Can't get close.

Yeah, that's right, Blanca.

Yeah, that's right.

Come on, dog. Get up on camera.

I forgot his name. Yeah.

Don't even know they got e Honda.

A guy.

We gotta get the guy with the stretchy arms, too.

That's right.

Yeah.

He was. He was the Indian guy with the rings on his neck. You know, Vega was dope. Vega had, like, the face mask and he just. The flowers.

Didn't he have claws, too?

Yeah, you do. He climbed the walls and, like, go to the ceiling, like, drop on you.

Like, you're not supposed to do that. That's not part of the fight.

Oh, man, I forgot about all this stuff.

All right.

Guy was pretty dope, too. He used to throw those, like. Those, like, you know, sonic booms at you.

Oh, yeah. He was, like, the Marine guy, right? Army guy or something?

Yeah, that's all these different identities we're talking about here.

They were all on display in our youth and love it. All right, So I don't even know what I did. Like, you've had I don't know how many identities Man, I'm looking at your bio. So we talked about your story big time in the previous episode. Wasn't maybe last year, year and a half tops. Amazing. And we deep dove on you, your backstory, and it's crazy. All the way from, you know, foster kid for a long time. What, 11 years, I think it was, right? Yeah. I mean, that's wild. I know the inside of that a little bit on the, you know, the parenting side. Did some fostering myself, but, you know, you did that, what, football all the way from high school, switched to college and then NFL and then another identity shift, you know, happened there when injury happened. Obviously kind of telling your story a little bit, but the whole plan is, like, you've had so many different identities, like, ripped from you. Well, yeah, yeah.

It's always, you know, going through the story. It sounds like that's exactly like what you just said. It sounds like you. You kind of started to identify as a person, and then as soon as that identity was sort of solidified, that identity is kind of ripped away, and then you had to go and reinvent yourself. And that's. That's kind of seemed like a recurring theme for a while in your life.

So that's at least our perspective. But I want to hand that to you.

Everybody's life, though, I think we all have those moments, no matter who you are. Like, I may have had start earlier and have it be a little funk here, but the reality is we've all done that, and it's not usually been reflected upon, and it was done unintentionally, but, yeah, I've navigated a whole bunch of weird stuff. Dude. There's a quote that I love, and it says, a smooth sea makes not a skilled sailor. And I might have said in the last podcast, it's a great possibility because I have no idea what the hell I said back then, but I believe heavily that at the end of the day, we are all given different rough seas. And if you can navigate them earlier in life, it makes. It makes it easier later in life because you understand how to navigate them. And it's better that way because you have way more responsibilities as you're older than when you're younger. So, like, when you shut down as an adult, like, you got a wife and kids and bills to pay, like, nobody care, man. Work harder. When you're a kid, it's like, all right, go to your room and cry a little bit. You'll be fine.

Yeah, man. Well, you. You showed up in my life when it got pretty rough. For me, yeah. You know, I lost my dad to suicide. And there's. I think it was right around the time or right after. And you. And you. And I hopped on a call and just gave me some of your story, you know, and your family story as well. And it was. It was rad, man. But, yeah, to your point, like, can't just stop. But that was an identity of mine that was. That was ripped away. So it was kind of this, you know, this lull or like, what the hell now? You know? And that's where I think your book identity shift, and that's what we're going to really hone in on now is like, because you've put frameworks to all this stuff now. Yeah, this didn't exist, you know, in the last episode where it was a lot more of your story and we're talking mindset and all these experiences now. Like, it'd be cool to get into some of the practicalness and then people can kind of take away and see where they're at right now and do stuff.

Let's do it, man. Yeah, there's a lot. It's funny that stuff existed back then. We just didn't talk about it. There's an interesting dynamic to my life where when we get on, there's two sides. I can go left brain, which is. I'll talk about all the stuff, which is. It's going to be a great benefit to it. But then I have so much of a story that people want to go right brain with it, which is. It's. It's totally fine. But it becomes like, what. What meal do we serve? Like, I'm really good at spaghetti and really good at hamburger. You know, like, what do we mean? So, like, ye majority of people are like, do I want to just hear your story? And so telling the story is definitively of value to people, I find. But there is a depth of, like, all right, now, past the story, here's how you take it and use it.

Yeah, man. So I guess for folks who did not listen to the first episode, is there a way you can maybe summarize the story, your story, in a way where, like, you're hitting the main points? I was kind of alluding to some of them, you know, and then we can kind of get into what identity shifting is and. And how folks can kind of apply this to themselves?

My immediate thought is to do something like, jokey. Cause I'm a happy, funny, I'm in a good mood. I was gonna be like, I am dope, and then leave it at that.

That's cool.

I'm being facetious, man. I'm totally playing around. No, we all need to have that. I think football teaches you to have that for sports I played. But not enough people can actually be like, no, I'm dope, man. Like, I'm not dope. Meaning you're not dope. I'm just dope and I like me. And that's something you have to build into. It took a lot of time, but I also realized if I'm gonna be a gu and sharing things, I better have that in me. Because if not, then it's like I'm doing what I'm doing, hoping to get the thing to make me feel like I'm good. It's like that's not the place to start. Like be good, then go talk to people. Anyway, so we're going on a tangent. Bring it all back now, you hear? So when I grew up, I was given away to foster care. Had a really tough upbringing, had a lot of different situations from, you know, different abuse and stuff. Growing up poor and all white family. A lot of things where I didn't quite know who I was identity wise. Did get adopted, tried my hand at sports, was horrible at it, got really good out of the blue from doing a whole bunch of crazy work. Ended up earning a college football scholarship, was homecoming king, had, you know, was with my high school sweetheart, all those amazing things. Went to college, had a kid with my high school sweetheart. My sophomore year of college, met my real dad, still became a great dad and then progressed to two years later, ended up in the NFL, playing in this amazing level of sports. Best in the world. Really, really difficult, two, two and a half years ish, where I was there trying to figure it all out. And then I ended up tearing my shoulder. Ended my season, ended my career, came home at a massive identity crisis, didn't know who I was, had two more kids, marriage fell apart, business was tanking, I wasn't a good father. Like everything sucked. I was getting out of shape, I didn't like myself in a massive crisis, got suicidal at one point and then found a way to climb, but more so just to survive for a lot of years until unfortunately my adoptive mom passed away. Which really triggered me to start figuring out how do I do better in life? And in that trajectory it took me two years to finally hit a switch of like, do you got to do something? And I started doing things. The things that I did took me from a place of living in a 500 square foot studio apartment with my kids on an air mattress, not loving myself to where I now been on American Ninja Warrior TV shows. I've been on Mental Samurai. I've traveled the world and spoke on stages. I write books. My marriage got back together for three years, divorce. I now have an amazing family, an amazing marriage, and I get to do cool things. And what I did in that window that took me from a place of sucking as a human, in my opinion, and not even liking myself to what I'm blessed to do now is everything that I put inside this book right here.

There it is. That was amazing.

I feel like you've told that story before.

Last time it took an hour. That time it took two minutes.

Maybe years ago when I started speaking. Because the thing is, you got to have enough care for the people you're going to talk to to understand how to actually. Because part of what I do is I want to get into your head and heart. I have to get there. If I can't get there, I can't actually make the impact I want. And there are a lot of people who, they spend so much time on the story elongation, they don't realize it doesn't matter, really, the stories. Can you hit people's parts the way you need to? So early on, I had to learn how to be a skilled speaker, right? And so. And it takes time, my friend, but I have to learn how to tell my story. I can tell the same story in an hour and have you on your edge of your seat for an hour. Or I can do it in two minutes and have you on your seat for two minutes. But if you can't go from two minutes to 60 minutes, you're not a pro just yet.

Well, that's a good lesson right there. Someone can, you know, we can rewind and just study what you just did there. Like, how can I. I do that kind of thing.

Now, when it comes to identity, when somebody comes to you and says, what do you do? I feel like so much of identity these days, especially when you go to networking events and you're going out and meeting new people. So many people identify as the sort of career they're in, the role that they're in. And so what do you do? Is the first question people ask. So when somebody asks you, what do you do? What's your answer?

I hate that question, first off. But what I tell people is I help people make shift happen. And they go, what does that mean, you make shift happen? I go, well, if you think about it, remove the f. You get it? Okay.

Yeah.

Well, you wouldn't say that language unless it was something super cool, right? Yeah. Okay. I helped you create that version of getting to that next level. Now they're like, well, how do you do that? And I go, I'm a speaker and a coach. And I, you know, oh, you're a life coach. Absolutely not. I don't coach anybody's life. I coach the identity of the human. What do you mean? I say, well, at the end of the day, your identity has to match your dream or it'll never be realized. And I go. And then we go. Then we can go deeper in a rabbit hole. And so, for me, a lot of people have dreams that are far beyond their current identity. And so because of that, you almost will never have it until you learn to shift into that identity. The cool thing is, as you shift into it, you simultaneously transform as a human, but you also achieve that thing. And that's kind of the cool beauty of how you do it. Now, we've done this in our lives in different ways. All of us have. The unfortunate part is sometimes we shift into a lower year, like a lower level, without intending to. Or we take way too long and experience way too much pain to get to the higher level. We do it just haphazardly, by trial and error, by sheer survival. So I went back and said, all right, well, how can I shortcut this? And how can I all but guarantee you reach that next level and then have the things you want? Because if I go out there and go, hey, I help you make an identity shift, somebody goes, I don't know what you're talking about. That sounds like chopped liver. I don't want that. You know, right? I don't. I don't want that. But if I go, okay, well, I'm gonna help you make shift happen. What kind of stuff? What do you want to have happen? Well, I want more money, and I want to have a better car, and I want to have a better body. Beautiful. I'm going to tell you right now, it's a dream you have. If you don't have an identity that matches that, it won't come to fruition. And if it does, if it does, it'll be because you burned yourself out doing it, and so it won't last. And so I teach you how to be able to shift to it smoothly. So it's effortless effort. And not only do you get to that level, but it opens up doors of the next ones. It becomes more desirable. It's more of like that's what I want. So now we can step into a place where I can actually provide value that somebody wants. It's a journey, man. It's honestly been a long journey. Because this is not a common concept.

Well, it's also one that if someone really does enjoy themselves or parts of them, or maybe the ego is having them hold on to characteristics of their story, maybe some of their past, you know, that's an objection of, like, I don't want to change my identity, you know, but shift, you know, like, oh, wait, hold on. So what is the shit that. That you want to do in your life? That's great, but something's holding you back, you know, like something from the past.

That's why shift is different than change, because change is heavy, man. Like, it's a. It's a bigger word. I purposely don't use the word change because I can't change somebody. And most people don't actually change. They shift. Like, my wife and I, we were married, and then we were divorced. We got remarried. She's. She hasn't changed. She's just shifted. She's the same person for them. I mean, quite a little. Like 80% the same person she was before the divorce. That 20%, that was amazing, right? That little shift. And that's what we're looking to do. It's not a heavy, hard thing, but to be quite honest, most of us know the areas that we're lacking, but we just. It's either we don't know how really to work on it, or we don't want to work on it, or, you know, honestly, this is what I've come to find. A lot of people got some, like, I got a vision, but it's not a crystal clear vision. It's just kind of like I got this thing I want to do. And then what they do is like, even if they do have it, they kind of go like this all over the place on the way to getting to it. No one goes right. There's no certainty or control. And that's what I try to give back to people, is, hey, clarity in the vision. It's what you want to. Where you can taste it, touch it, you can describe it. How many different bumps are in the tire of the car you want, what color is it? What kind of gas, whatever it is, can I get that clear on it? And then on top of that, can I go, okay, great. How do we make it to where I get up? And every day I have a ridiculous sense of power because I have control and certainty that everything I am doing is moving that direction to getting that. And the way you get it is by becoming. So it's a little bit philosophical, but it's actually not, to be honest. It boils down to, what the hell are you doing today? What are you doing today? If you get down to the nuts and bolts of it, yeah.

And there's a lot of clarity. So I would think that, yeah, folks don't know where they're currently at. And maybe it's, you know, maybe emotionally you kind of feel it, but. Or in your checking account, you see it in some cases, depending on what your deal is. But yeah, it's like, figure out the clarity, but then the plan. That's where, like the disconnect, I guess there's that gap. And I think you call that the identity gap, right?

It is an identity gap. The gap is the gap between who you are and who you have to be to have what you want. Right. That's the identity gap. And to be honest, I say that, but really, it's like there are certain aspects that attach to your identity. So identity is comprised of different things. There are beliefs, thoughts, actions, habits, mindset, and ego and personal pride. It's actually in the book, in a model. It's called your ideal identity. Or I'm actually mess with the language of zone identity. Because when you're in the zone, dude, everything flows. But the gap that most people have, it's like, all right, well, I got a client, for example, right now, and we're doing this thing where he needs to actually call specific people to be able to spin up the business. He is deathly afraid. He isn't telling me this, but I can tell because he's three days behind. And every day is a new excuse. But it's a good excuse. So what I'm realizing is internally in him, what ends up happening is he has a gap of belief. There just is. There's a gap of a belief of what he's supposed to do, if it'll work. And so he keeps asking me questions, and the questions he asks, I haven't yet pushed back, but I answered a question. But in my head, I'm like, the right identity would never ask this question. It would just go seek an answer. So you have a gap right here. And so these little things, they show up in our life without us knowing it, and they stop us from getting to where we want to get. It's. And you know what we do? We try to cover it with information. We have this. I call it the epidemic of shelf esteem. I get stuff.

I read the books, I watch the things. I hire the coaches. I go to somebody. Whenever I hear somebody say, I've invested 16, $20,000 into my education. I have nothing to show for it. I go, okay, well, let's go ahead and figure out why, because you got the information, right? Do you know what to do? Well, yeah. I said, have you done it? No. Well, why not? And then you get a list, a laundry list of excuses, and I go, hold on. Pause, pause, pause. So you're telling me just need more information. You don't need identity shift? No, no, no. I work hard. Okay, great. Well, tell me this. What is it? The excuse, okay. The person who has what you're telling me you want, would they make that same excuse?

And the answer is no. In fact, the thing you're giving as an excuse, it wouldn't even cross their mind. It would be, you know, like, there are things that might. It wouldn't exist. It would seriously level so high above. It wouldn't. It would pass underneath like a thief in the night. Like. But you're over here saying, whatever the excuse may be, like, my kids will do things. And, for example, like, my son, he's got his car, and, like, his. His car lights on, and he doesn't fix it. And his excuses, well, you know that the battery's dying and this is going on. The light's there, and I'm like, like, so why. Why is it not getting done? I. I just, you know, I just. I'm busy. And I go, okay, well, do you know how. Well, no, I seriously let it ride like that. Yeah. I go, well, for me, the moment it came on, it wouldn't even be a question. I would just fix it. I would just fix it. But that's. That's who I am. He's not that guy. But for him, he's understanding separation. It's like. It's just. It's who I am to do it. Therefore, I wouldn't even contemplate walking back into my house with the light on. I'd figure out why the light's on. You know, so there's these separations. And so the thing that's stopping somebody, the other person, doesn't even compute. That doesn't compute that that's your excuse. And what happens is the most prevalent way to have it show up is you always hear people say, get around. Bigger rooms, bigger thinkers, bigger da, da, da, da. Right? And the reason it's important is because it's like stepping in from the blazing Florida heat into the air conditioning, you feel a temperature change. You start to hear they speak, how they talk. And it unsettles you. Without saying a word, it unsettles you. You're like, this is way out of my normals. I don't know. This is. It feels different. And that, quite honestly, is how it should feel. When you step to that next stage, it's going to be out of the box of what you currently do.

Yeah. And it's going to feel good too. It'll be a little out of place feeling, but once you do it, it kind of. Yeah, yeah. It's that almost like the desire is like met a little bit. Because I feel like anyone who has that gap does have like this underlying desire to achieve greater. Maybe. But maybe there's something tugging at him that's even like a. Because I was thinking mental health has got to play into this too. Like anxiety and things. If you're excuses after excuses, there's got to be something like that.

It elicits itself. It shows up that way. The funny thing is it has nothing to do with the person, everything to do with the dream they're casting. Because the only reason there's a gap is because I kicked the ball far from me and I'm trying to run up to it. There's a gap between me and the ball. But if the ball is at my feet and I don't care to go and kick it anywhere, I'm good. That's why people who have jobs that they love, I love them. But when you have a job you hate and you complain about it all day, this is a gap because now you want something farther away and you have a gap between you and that thing and you don't want to get it. So it does get to the point you're talking about. And I think it's okay for people not to have to stress out, like, and freak out. And it shouldn't be the debilitating, stressful thing. But I think the mental health and anxiety comes in because I see the gap and I feel like I am helpless and powerless to close it. And then we spin up, we hate ourselves, everything sucks. I have crappy colored filter of my way I see the world. It all is horrible because I'm helpless. And the thing is, no, you're not in any way. In fact, everything you want is attainable, but not the way that you are staying as a person or the things you were doing. Something has to shift. And when you do, even just shifting the perspective of, oh, I can, well, now we start down a different path.

Yeah, dude. And that ball analogy actually makes so much sense, because when that gap is greater, that's where the more anxieties, excuses, potentially the hopelessness. But then you start to close the gap. It's like we had Steven Kotler on here, Flow expert, and he was like, just go a little bit outside of your abilities. And then that's kind of the flow state right there. Challenging yourself, but not too far. And that gap isn't too wide then. But it's a good thing.

True that.

Yeah, dig that.

Yeah. One of the things I actually wanted to talk about, too, this was on. So you have offshift. What's the other podcast? You have one that's like a solo podcast as well.

It's called the Shift Starter Daily. I might change the name, but I probably won't. But. But yeah, it's the Shift Starter, because I want people to start shift, man. I want people that are, like, shift starters in the world. Like, go do stuff. Create things.

Yeah, I love that. And I was listening to one of your episodes this morning, and it was all about coaching your kids. And so I've got two kids. Joe has a kid, and it's something that I think would be kind of interesting to talk about, because I know that something that I struggle with. My kids are 6 and 8, so, like, they're at an age where they kind of, like, talk back and they're sassy, right? So, like, they go to school, and everything their teacher says, they do it right. Everything their teacher says to do, they're on it. They have a lot of respect for the teacher. They come home, I say, hey, go clean your room. They're like, no. Nah, Daddy, no, I'm do it later. So I'm curious, how are you sort of instilling some of this stuff with your own children? How are you coaching your kids? And how do we get our kids to a place where they're coachable? And that's probably the wrong question, but you'll probably correct me.

How can I get them to do what I want?

I totally get it, man. I got kids that they don't want to listen, but they do. I find that there are ways. We got to look at kids, and we got to find a way to tuck into a space. This is all humans, right? Kids are just little humans with bad processing. So the way I look at it is, first off, we cannot want more for someone than they want for themselves. So when I look at things that I want my kids to do, I don't say, how do I get them to do it? I say, how do I get them to want it? It's a definitive difference. I think you get it too. Like, I'm like, how do I get them to want? So my youngest son right now, he plays football, and I coach him, and I would like him to play at a high level because he's capable and he has a skill set, and he says he wants to do it. But I realize I can't be the guy driving that. He needs to, because people protect what they create, not what you create for them, right? Think about, like, if somebody gives you something as a gift, it's, like, cool, right? I'll take care of it. But if it breaks, like, nah, you know? But if I did, if I built it, bro, get away from this. Keep it clean, keep it tight. It's mine. Don't you know?

So what I look at is, for me and my kids, I try to get them to figure out what do they want, and I tie things to what they want. Now, parents do it in the wrong way. Like, you want to play video games, you better go outside and clean every piece of poop outside from the dog. You better lick the cat's face because it licked your face.

But the idea is, you do have to get to the point of realizing, all right, cool, there's some things I gotta get to do. And so what I look at is that's the first piece of it. Second piece of it is when I want kids to go and anybody to be inspired, a higher level, I got to introduce them to people outside of myself that would be able to water the seeds that I plant. I need to plant seeds. I cannot water them. So when I, like, have my oldest son, I want him to be inspired and motivated to go do track or whatever he does. I can't go out there and yell at him to go work out. I got to put him in front of people that will inspire him so he does his own work and does that. It's a big, big piece of it. And then the podcast you listen to is about me coaching my son and making sure there's a delineation between coaching and parenting. You can't coach your kid, right? You have to coach an athlete. So when I go out to my house and I'm here, I don't come home and coach my son. I parent my son. Now, I could be a parent talking to him about sports, right? But I am not his coach. Coach stays at the football field when I'm on the football Field. I don't bring the parent out there. I'm not talking about, you did this. I'm gonna take away your groceries, food, whatever. I'm making things up. I'm not gonna do that. Cause it's just weird. It crosses lines. And then they don't get the benefit of each side. Cause all they hear is, you're the parent and you don't like me, don't love me. Cause I didn't do this right in the football field. So for a lot of parents, I tell them, like, if you're gonna coach your kids, coach your kids. Don't parent your kids. And when you're parenting, don't coach them. It makes it weird in either direction. Now, your question was, how do I get kids to do things I wanna do?

That's how Joe worded my question.

It's a magical question. I don't know if you. I think you just. You stay close to them and you talk to them a lot. Every night at the dinner table, we have this thing where, you know, good day, bad day. Every night. Every night, dinner table, we don't. Sweet. Very rare. I mean, 99% of the time, if it's a late night, and my wife and her dead tired would be like, hey, guys, eat what you want. But that's very rare. Majority of time at the dinner table, we pray first and we eat and everybody does. Good day, bad day. And I am close to the kids. We hear what they got going on. I understand the struggles they got. How things were good, how things were bad. We hear it. And then what happens is you diminish the ability for them to be communicating in a negative way. Because you've taught them to communicate positively. So it's not always this argument back and forth. But also I get them to respect me and feel respected. So, like, if I'm like, hey, bro, clean your room. It's not this. You're only telling me bad stuff. It's like when they talk to the night before, hey, I did this. Hey, great job, man. Hell yeah, bro. I love what you did. That Everybody's like, hell yeah. So if I'm like, hey, clean your room, man. Like, it's like, it's a little bit easier because we're in a better relationship.

Yep.

So they do it and they go, I don't want. I tell my boys. I'm like, look, your mom's gonna come home and freak out. You know it. So you can either handle on your own and do it your own and make her happy, or you can do it angrily while she's pissed at you because it's dirty. It's like, totally up to you, man. But, like, I can have that conversation because I have a relationship. Most parents nowadays, they don't know their kids, I don't think. And you know who knows them best? YouTube and Facebook, man. That's who knows the videos. They're sending stuff to them all day. They know them better than we do.

Yep. The algorithms are shaving everything there. Yeah, for sure. And I like that outlet, too, at the table there. And communication. It gets the thing that could potentially be stirring around in their brains. Maybe they do have some aspirations, but they're kicking themselves and coming up with excuses, potentially. You know, the gap's too large. It's almost like this whole thing, whatever they want to achieve, you can hear it, the good and bad. I love that, man.

True truth, you know, it's conversation.

This is good. This is good. Talk to people. What do you got?

I want to. I want to talk a bit about chasing your passions. Right. I know that's. That's a topic that pops up quite a bit among a lot of the podcasts that you've done. And there's. So there's this sort of dueling mentality around. Around chasing passion. Right. That I've been struggling with and I've watched a lot of videos about. And there's. There's one way of going, okay, this is the thing I'm passionate about, so I'm going to do everything I can to go that direction and do the thing that I'm passionate about. And then there's another sort of way of thinking of, you know, I'm going to do what I have to do and figure out how to be passionate about the things that I'm doing.

Right.

So I don't know if they're necessarily in competition with each other, but there is this. This kind of way of thinking of, like, can I be happy and find passion even in, like, doing work that doesn't feel fulfilling, versus should I be constantly chasing after some bigger passion? Does that make sense?

Makes 100% sense. Was it Ro. Is it Jim? Ro or what's his first name?

Jim Rome.

No, Ro something. Micro. Micro. Dirty jobs.

Oh, yeah. Micro.

Micro. Okay. Yeah, yeah. Dirty jobs.

Yeah, yeah.

He has something where he talks about, like, you know, don't chase your passion. Chase it. Makes you money, freedom. The one thing I think no one thinks about is we talk about this, either this or this, as if these are the two variables, right. When the variable is the fact that every single effing human being is a different variable. Like, so it doesn't. There is no definitive. That's the sucky part about this. You're asking this, hey, should we do this or should we do this? Well, who the hell is the should? You know? Like, who is the person? That's where my brain goes as the human. What I do know is we all have different drives, needs, and awards. There's a book by Tamara Lowe written years ago, and she breaks down, like, certain people's drives, their needs, and what their reward system is. What really resonates with me is most people's need for variety or for stability. Now, I'm a variety human. I do not do well with stability. It's weird. I think it's not that I like stability, but I get unsettled quickly because I'm like, I need something to spark my interest, right? So my wife, stability, she needs to know what's coming in, how it's working. I don't care. I need variety. If you told me, hey, I'm gonna have you the same thing for the next 18 years, but I'm gonna pay you millions of dollars, I would throw up in my mouth, and then I would throw it out because the thought of it sickens me. But if they said, hey, you're gonna have the same. You're gonna do different things for X amount of years, and you have an opportunity to make X millions of dollars. Let's do it, bro. Let's do it. I'm gonna live life. That's me, though. And now for somebody that makes them wanna throw up, right? So what I look at is chasing passions. It's gotta be. It's gotta be different based on a human, the human that needs variety. I think you need to have the stability to be able to have variety. So I need to have something that feeds me, that clothes me, that houses me, so I can actually go and have variety. So I think that that person's better suited as. Do something that you don't absolutely loathe. Do something that you can do right? You may not love it, love it, do something. But what you need to do is in the other time, when you're chasing your passion, make sure you're chasing a passion that can replace the thing that you loathe. Because if I can find the way to go, do this thing, play with this thing, go, we're good. We can replace it. So now it gets to the point of I think you can actually chase a passion and not have to feel like you're completely getting drained, and you're having your soul just diminished because you're doing something you hate. That's where that little caveat, the person that's a stability human. I need things not to change. I don't think that that person really, in my opinion, the people I know, they're not even worried about passion. It's very interesting.

Yeah.

My wife, she's like, work is work.

And she can't even understand how my brain works sometimes. Like, how do you. How did you do that? You just want to do. I'm like, it's who I am. No, work is just work. I'm like, no, it's not for me. But she's built. My best friend in the world, he's stability human. He tells me, he's like, I'm gonna do the same thing for the next 17 years of my life. The thought of it makes every part of my cells want to scream and cry. It's so weird to me. But that's his piece, right? And so both of them, they're not worried about passion. If anything, they have hobbies that they're passionate about. They're not worried about living in a passionate place every single day. That's too much energy for them. It's just too much energy. I just. I gotta do my thing, right? Whereas for me, I need to have passion, and if I can chase it, it makes me a better friend to them, a better husband to them. But I do have to have a small focus on stability that provides that passion. And now, after doing years of things that I had to do here, like, I'm in an amazing place internally where, like, my passion creates my stability.

Yeah, for sure.

But I had to earn that, dude.

It's what you said there makes so much sense with stability. And, yeah, the go, go, go side of it, I mean, that it's got to be a spectrum too, because. Yeah, I could see it. Like you said, your wife. I'm like. My wife is definitely more stable oriented. I think you in. But every relationship, our business relationship, I know you're more stability and some aspects. Yeah, that's why I think it's a spectrum there. And I'm more, like, on your side, Anthony. I'm more than like, ooh, all right. But it's interesting how you gotta have both. Yeah.

I really do feel like it circles all the way back around to the identity and who you identify as. I mean, I think we all know some people like this Joe and I have specific friends that I can think of that are like, Mechanics, specifically. And they've been mechanics for the last 25 years. And they do that every day. They're fine doing that every day. And they live for the weekend. Saturday and Sunday, I get to go out on my dune buggies. I get to go. You know, that's when we go and have fun. But Monday through Friday, that's for doing the work that pays the bills, that makes the weekends worth it. And that to me, just never clicked. I'm just like, I don't get that. Like, why not just have fun all the time, including while you're making the money? Like, how do you figure that part out?

You know, there's no answer. And I don't. You can't convince the other person. I've tried this. You're talking about how I live my life. And I to be my opinion, my personal opinion. People who work, work, work to go party. I think that they live in disarray much longer than those who find a passion and do what they do. Here's why. Whenever you spend the majority of your days sitting at an office desk or something that you hate, some people sit there and love it. I love those people that love it. Some people hate it, though. They're waiting for the weekend, then they get there and they go off the hinges, bro. They're pounding drinks and going crazy. They're doing. They need to create that dramatic energy. And they do create it. And usually it's not a healthy energy because it's thrown out just with haphazardly. There's no angle. It's like a shotgun, Right? And then there's me. And what I do is so their on time is boring. So their off time is crazy. My on time is crazy. So my off time is calm.

Yes, I relate to that so much.

Amen. I love that, man. These little takeaways like that, dude.

I think a lot, if you notice, I think a lot about a bunch of stuff. You want to hear another one?

Yeah, please.

It's going to be a question. Do you guys have a battery drawer at your house or anywhere in your home?

Yes, of course.

Those of you guys listening, this is not an attack on you, but please listen. So when I start with something like that, you guys are like, what's he going to say right now?

Where's this going? Yeah.

So I started, like, questioning. I started, like, in my head, I'm like, in my life, I've had a lot of chaos. And in that chaos, I had so much chaos that there was no way in the world that I could get to the point of having so much peace that the next thing on my docket list was, I want to have a drawer with batteries, right? So what I've noticed in my life, the most successful people I've met have a battery drawer. Because think about how many problems that you have to have overcome and then just don't exist in your life. For the next problem to be. I should probably have batteries for something I need in a year. Just ready to go.

Yeah, man. You know, like, we gotta lighten our office.

I have a battery drawer at home and we have a battery drawer in our studio here.

Well, I think, well, if you're in a studio, we do electronic stuff, so we need it, right? But even before that, I started, like, having a battery drawer. Cause I don't need batteries for what I do. But I got, like, I got watch batteries, 9v, weird things. I'm like, that's a cool one. Maybe I'll need that. Like, that was my day. And I was like, I'm gonna just get hella batteries. And I found that, like, people who are in chaos, they don't have battery drawers. Now, you might have a person who just happens to have it because mom and dad always did. It's a habit. But the majority of people I've asked, like, they don't know I'm asking or why I'm asking. But if I notice they're in chaos, I'll like, plug it in. Like, hey, do you happen to have, like a battery drawer? No. Why would I have that? I don't know. I was trying to see if maybe you had. I needed, you know, I'll just make something up. But they don't have a battery drawer. And I'm like, see, it's kind of getting this weird.

You're taking, like, early actions to prevent, like, future chaos. And most people, I don't think, are in that thinking of, like, this could be an issue later. So let's just solve it before it's an issue.

Yeah, there's too much current chaos. That's the thing, is that there. There's such a level of chaos. And the thing is we now, I think we need to have those stages. We all will have a stage of unsettled and chaos where, like, I'm worried about the bills and doing this and going here to a battery drawer wouldn't even cross my mind. But at a certain time in my life, I just. I was so at peace and things are moving so smooth. I. I had nothing else to do. And then just battery drawer popped And I'm like, oh, cool. That couldn't have. That would never have popped into my head ten years before, you know? So that was my. That was my caveat little conversation.

But what does it mean if my wife is the one who created the battery?

Dude, I was just gonna say the same thing. I was like, we got smart wives.

Smart wives.

There's part of success is just marrying into success. It's your relationships, right? I mean, true. Being open to that. So sure, dude. Anthony. All right. So you do, like, a million podcasts for, like, I think. Is that your marketing channel, like, primarily is just.

No.

No. What?

No, we do ads and everything. We do. We do all the same stuff, man. We do. I do podcasts because I like talking, and I have my own solo one. So I like interviewing people. So that's like, I did the first off shift podcast, the Shift Starter Daily came because people wanted to have me be individual in their ear. Like, hey, can you do something on your own? Like, I want to just hear your thoughts. And I was like, all right, so I'm not gonna do it for 30 minutes. I'll do it for eight minutes. But, like, it'll be like, I can edit it. I'd use a rodecaster. It's an immediate edit, so it's done, and I pop it out, says that, and then people. I just like talking to people, man. I have a joy of me that I find is infectious for other people. So, like, they asked me to come on and hang out. Let's go hang out. So it's not that the channel of what actually brings revenue in is like, speeches and social content that we create and then we run ads. That's what actually brings it in. The podcast, they do for sure introduce me to people, but people aren't going podcasts. Let me go to this guy's thing and pay him money. They have to go, okay, I like this guy. Let me see what he actually does. And if it's a value to my life to check it out, and that's how it progresses forward.

Was this going on all these podcasts and just really enjoying talking to people? Was that a part of an identity shift, or is that something that you've just always had?

Yeah, no, I don't think I'd. So talking to people is always going to be scary if you don't know what you're saying. So early on. I just like talking to humans, but I wouldn't have felt comfortable come on this podcast right now. Five, six years ago, I'd have come on And I would have been thinking I had something to say, and it would have been valuable. But I've done so many now and got so much feedback. I'm like, all right, I know the things that people enjoy hearing. I know the commonalities of what's consistent. It's gotta be made to recover. And then I know how to explain things, because I've explained it hundreds of times now between clients and podcasts and speeches and just. So it's like, at this point, it's actually. It's fun and it's much easier, but it was developed over time, for sure. I didn't start off like, I want to go on podcasts and talk to people. You just get better. And there's a sweet spot that we all get to when we've done the work. And I'm sure you guys have been here before. It might be here now. But the sweet spot is when I do something that I love doing because I've developed a skill, and I love doing it right. That people love. That I do. That's a marriage that is, like, when you get to that one, it's beautiful. I mean.

I don't know why it came into my head, right? But, like, it's like if the stripper loves stripping, you know, like, that be.

I don't know if they all do. I'm sure some of them do. 100%, I'm sure. But, like, it's an artist who loves making music, and people love their music. That is. There's nothing better than that. I don't think this is my version of music. And I create thoughts and ideas, and I put them out. People go, man, that was helpful, man. I go, yes. I loved doing that. I loved creating it, and you loved hearing it. We're in a great, amazing place.

What else? What more do you need? Yeah, a couple things. Let's shout out your book. So how's the best place to get Identity Shift? I know it's getting released August 20th.

Yep, yep. So August 24th, which is in a couple weeks. Dude.

It should be released by the time this goes live.

It should be out now when this episode.

There you go. Yeah.

Boom. It's. Go find it. We're talking from the past. You're in the future. What it's like out there? No, it's. Yeah, It'll be released August 24th. And the book is. It's a straightforward way of two things. One, getting the concept anchored so people get the concept, and then two, the process. And I believe that in order for us to have great success. We have to have both process and people. And I know that the books do a good job of giving you concept, but none of them really give you process and none of them really give you people because it's just your own thing. And by people, I mean a surrounding group of a dream team that keeps. You dialed the book I wrote to give people the concepts. They get, why it's important. And I give you the process to be able to actually understand how to do it. The people you can come see me or go to community or come see you guys. That'll help you get what you need. Because without. Without people in process, you fall short in any area of life, in my opinion.

Yeah, man. Well, the book's called Identity shift by Anthony Trucks. What's the best website for people to grab?

That best website is identity shiftbook.com.

Right on.

All right.

Free things. Well, it'll show you if you go there on the actual. I can make a code. We'll make a code for you guys.

Why not? What do you want that code to be? I know hustle's not the jam. You used to have a pretty bro.

I like hustle.

All right, hit me.

We'll go with haf Hustle and flow. H A F is be your code. And what that means is if somebody goes there and they get the book and come back, the freebies they get with the code are they will actually get the audiobook, which I got to record here today. They'll get the digital book and they'll get the workbook, which is actually, I think, borderline almost done right now. But the cool thing about it is it increases cognitive rigor. The difference between people who take something and apply and those who don't is do they understand it thoroughly. It's why people say the best way to learn is to be learning with the intention of teaching it. Because what happens is when I learn it, the thing about it, I read books a lot. I don't gather everything. I remember everything from. I got to take notes, remember it most of the time. And it's hard to recall all of it, but the things that I read and I have to do work on it increases my cognitive rigor. It anchors it. So I made the workbook, and it's like a hundred hour workbook. We actually dialed it in. But it's designed in a way for you to go, here's the process. Like, I got the concept at the process. Let me work through it. So it really anchors in and I increase that rigor. And now I can see it in real life and how to navigate it. So it's like a workbook that you can actually apply to your life.

All right, I'm going to go rebuy. We have the book, but I'm going to rebuy that thing just to get that, because that sounds epic, man. Yeah.

You already bought it. Pop the code in there. Just got to pop the code, and.

You'Re good to go. I will. All right. Did you actually.

Did we send you the book or. You bought the book.

No, you sent it to me or someone on your team did.

So, like, did Amazon send it early? What's going on right now?

You looked a little surprised when we were holding it up.

Yeah, well, I. Cause. Well, I got a good team that does things, and I'm pretty sure I gave them your information. They took care of all of it.

I was like, oh, great, man. Yeah, we had a little insert and all that fun stuff, you know? Yeah.

This morning, I had Russell Brunson, a live stream for him, and we're doing funnel hacking live, and he had it, too. And I'm like, where you guys get on this damn boat?

Well, you listening can go to identityshiftbook.com and you know the code H A F. Get all that good stuff. They just.

Yeah, that's the best feeling in the world, though, is to, like, have just stuff happening in your business that you don't even realize is happening that's progressing your business forward.

Well, you know what? On that front, we got to get you out of here five minutes early. Go record that audiobook, my friend.

Thank you, man.

Yeah, man. Thank you. We're back. We're here.

We're still here.

Are we recording on camera right now?

We are recording on camera right now.

Never know what we're doing.

Yeah, well, I think we. I don't know if we did it on our last episode or not, but we decided we were gonna start recording our outros, and I think we did.

On our last actual interview, I think we did one, and that's probably why it hasn't sunk into my noggin yet.

Yeah, I think the last episode we recorded before this one was Joe Sanok, which came out last week, and I'm pretty sure we did an outro video for. For that one, too.

We did. Might as well, right?

Like, more stuff that people can see on YouTube. Like, what if, like, we're recording one of these outros, and Joe's shirt just, like, flies off?

Wow. Is this something you want to. Will happen?

And it turns Out. He's, like, wearing nipple clamps or something, and we're like, I wish we had that on video. Well, now we will.

I kind of want to make that happen. Not with the clamps, though. No.

No. Band Aids. Yeah.

Like, why? Yeah, funny story. I did run a marathon one time. With nipple clamps. No, no.

But you put Band aids on your nipples, right?

Well, you know what happens when you run a marathon and you don't have Band aids on your nipples? Blood on the outside of the shirt. It's not a fun sight. But if you go to any marathon.

Or even half marathon, you can breastfeed a vampire.

Oh, God. I have been a vampire before. In that sense, the breastfeeding part of it. I did not. I was the one dishing out the.

Gotcha.

This is weird.

Okay.

Yeah.

I don't know where you're going with this.

I don't know. What was the breastfeeding vampire?

Yeah. Because your nipples were bleeding.

Jesus. Why are we talking about my nipples so much?

Because.

I don't know.

Because.

Because you brought up this.

It's like. It's an obvious. Because they're there.

So we had Anthony Trucks on the show today. Anthony.

I'm sorry. That. That just took some of the space from this episode and. Yeah, go ahead. We had Anthony on, and he was freaking amazing.

Yeah, no, he's fun off air. We were doing this kind of goofing around with Anthony, so I think we're just kind of keeping that energy going, to be honest.

It's the point. And this is what we were saying is, man, he's got. He's just cool, you know, Anthony's so cool. You can tell his element is chatting with people and identity shifting in that whole thing. Get the book, by the way. Obviously. But that guy lives and breathes it and understands it and even said it's only going to get better and better. You know, writing this book is amazing. He's like, I've already gotten better since that thing. So it's like. That's why you want to listen to his podcast. Yeah, both of them. Because. Yeah.

I mean, well, his energy is his rad. Not his O shift. O shift is the interview show. The other one was what, the shift. Right.

No, shift starter.

Shift starter.

Okay. That is. That's his podcast. He said he may or may not change it. He said he probably won't actually.

But shift starter are little, like, between three and, like, seven minute, like, quick hits.

He said no more than eight minutes.

Yeah, the one I think I listened to two or three of them in preparation for this recording. And the three that I listened to all fell at about 7ish minutes.

That's all the preparation you gave to Anthony, huh? Just too many episodes. You're like, cool, I'm good. That was part of the preparation. I'm joking. I'm being facetious.

You were here when we were doing. We do the research together these days.

We have a nice dock in front of us that we don't always talk about or make obvious. But yeah, I mean, this was a great episode and we wanted to bring him back. Not only because he has this new book, Identity Shift, which you definitely want to get, and he's hooking you up. Identityshiftbook.com don't know if that's in focus or not. Code word H A F to get all the string of bonuses that he talked about. I don't remember them, but one of them was a workbook that's like in the audiobook and the audiobook. That's right. And he's actively recording that right now.

Yeah, he had to finish the call to go record the audiobook.

We gave him a little bit extra time, but get it, get it. Identityshiftbook.com code haf. That should work. And that gets released on the 24th of August, which, yeah, we said on.

The show this will be out when the book will be out by the time this episode comes out. But actually the book still has a few days before it comes out.

Yeah.

But I think you could probably pre order it.

Yeah, pre order. Yeah, whatever it is. But identityshipbook.com. use that code word. Go. Go get hooked up. Get that workbook thing. I gotta rebuy it. I want that workbook.

Yeah. So after this episode, this is one of those episodes where we recorded it and, you know, full transparency. We finished recording it about almost an hour ago. Right. So we got off this call and then you and I kind of got into some, like, deep discussions and then we went.

It's a great sign.

We need to go record an outro before we lose all these things we're discussing about this episode.

It's a great sign of a impactful episode and it's timely in many ways. We don't need to go on all those ways. Personal business, if there's more than that. I know there's more than that, but, like, it's effect. It's a good thing. When we pace around in our office, we have this big empty office when we pace. Or if I pace around a lot and you're usually on the couch. Just like, I'm chilling. What Matt does. I'm the pacer. He's the one that's just like, what are you moving?

Joe's pacing around talking, and I'm, like, sitting there snoring. And then he'd be like, what do you think? I'd be like, what? Can you say it again? I dozed off a little bit.

No, that's not possible. No. Yeah, but that's a good sign. When I'm the pacer and you're the couch lounger, that means that there's typically a good conversation happening. And that's exactly what just happened.

Yeah.

Yeah. So now we're back. Let's talk about this.

Yeah. So, like, one of the things we were talking about was Anthony brought up this point about how there's, like, people who want a lot of variation in life, and there's people that just kind of want, like, stability. Stability. That's the word. I was gonna say monotony, but I'm like, that kind of puts a negative spin on it. It's not monotony. It's just stability.

Yeah, it wasn't it the doer. Right. Or a variety. Variety. That's what he was saying. Yeah. Variety and stability.

Variety and stability.

Yeah.

And. And so, you know, we. We sort of related in the fact that, like, I'm a little bit more craving the variety all the time. My wife's a little bit more stability. Same with you. You're a little more variety. Your wife's stability sounded like the same with. With Anthony as well. And then we started kind of riffing on, like, even in our own business, like, I might be a little bit more on the, like, seek stability side, and you might be on the more seek variety side. But I was kind of arguing the point that I think I'm like, extreme on the variety side.

But you're masked.

Yeah. Well, the thing is, I feel like I want something different every day. If every day starts to feel the same, like, I'm showing up and we're doing the same thing, and every day starts to feel like monotony, then I just get burnt out. I start hating what I'm doing. I start. You and I will be on two hour long conversations going, how do we mix this up? I'm so sick of this. Yeah.

Usually it's like, what are we doing with. Yeah.

What are we doing with our lives and our business and, like, got to.

Burn everything to the ground and rebuild it, because that's what we like.

But when you look at, like, like the. For me, I really, really, really just want something different every day. And that is the reason I create so many systems.

Right.

And so like when we spin it all the way back to like the systematization thing, like the reason I blow through emails first thing in the morning and just clear them out so I don't think about them the rest of the day. Like the reason I have just like checklist after checklist that I'm just like sticking with every day and I've got all these automations running that just kind of do the parts and pieces for me. I'm doing that because I want that stuff out of my brain so that I can create the variety every day.

You know, it's a deep thing. And yeah, it's not always obvious, at least because I'm the one where we talked about this, where I'm not naturally inclined to. I desire the systems and all that, but I never been wired to really do that and think them through. But now I am. It's like hitting me square in the face all the time. And luckily I have someone to kind of lean on a little bit in the business.

I feel like the systems are the facilitators of the variety.

Yeah. And I think that's super cool. And that's probably why there's a relationship thing. Like if that's probably the commonality, I don't know, there's gotta be something there where one person is more inclined for variety. Like the natural tendency with no seeking of the stability. But there's. Yeah. And then the married, you know, like a wife, like for us, our wives and three wives collectively, I guess we'll say is like kind of all share the more stability part of the spectrum.

Yeah.

Because I know it's gotta be a spectrum. We talked about that.

And even when there is, I know, you know, with my wife, when there is variety, she wants the variety elements to be kind of. Of planned out and thought through and like, like she, she wants the variety, but she wants the variety next month where she can think it through and plan it and you know, book the, you know, book the. Like, let's say we're going on a vacation, book the travel and you know, figure out what we're gonna need in order to do the travel. And like, she wants that. She wants the writing, but she wants this sort of.

She, she like, she wants to still know what the hell she's gonna do. Yeah. Where like there's variety where I feel.

Like you and I are more on this, this end of the spectrum. Where, like, we. We almost sort of crave the chaos a little bit. Like, we almost kind of like, I don't know what's gonna happen today. I'm coming into the office. I don't know what's gonna happen. I don't know what conversation we're gonna have. I don't know.

Like, the biggest variety is, like, the conversation. Yeah. Didn't know this was gonna happen here.

I don't know what project we're gonna be working on. I feel like this studio that we were. That we're in right now was, like, our sort of mechanism for, like, we need to change shit up. Cause this is getting monotonous.

Right? Like, dude, I mean, all the way down to the fricking stools that we're sitting on right now in these chairs. If you're watching these videos, you realize we don't have anything behind us. We're on these stools, and we almost look fidgety in a way, but it's like, ooh, I just cracked my back. That's nice. There's little IKEA stools. It's giving us a little bit more flexibility and freedom. And someone like me, I know is like, I like to just. There's a lot of movement happening. And we both talked about, like, in chairs. We're like, this doesn't feel right.

It's such a metaphor for our whole business. Right. These chairs are a metaphor for our whole business. Like. Like, we were in our old chairs, and we felt constrained, and we were just right here. We were just, like, sitting there feeling constrained in these chairs. Like, you know, we have something to sit on, and my butt doesn't hurt, but, like, I wish I had more freedom. And then we went and got these stools, and now, like, I got freedom. I can, like, you know, put my hand in Joe's fate. I could have done that before, too.

You better wash your hands, sir.

Yeah, but, you know, it's kind of funny. They're kind of sort of this metaphor for, like. Like, we were constrained, and these added additional freedom.

Nothing saying against the chairs we did have because they have a better use where they're at now. I actually enjoy it much more where it's at in these things for podcasts.

Those are at our getting shit done stations. We have getting shit done stations, and we have content creation station.

You gotta think, like, time and place. Yeah. It's like, this is how we want to have the flexibility and feel free when we're chatting with someone. I'm looking at, like, the monitor where Anthony was a desktop hi gradient. But like, yeah, when you're at your battle station, you want to fricking lock on in and focus and flow. It's not flowing. Isn't like, oh, where am I going to go Looking over here? Like, conversation more so.

But when we're. Yeah, when we're having these conversations, like, we're wiggling and squirming and looking at each other and looking back at you and looking at the camera and looking at Anthony and looking at what's going on in the room over there.

Oh, are we not really a router? Oh, we haven't put those cables away yet. No, it's a mess out there.

But actually, we do look past the camera when we have our whiteboard up over there for our Tuesday episode, or.

If we're deep in thought, we're like, that was a good one.

Yeah. Then I just look at the ceiling.

Well, yeah, actually, some of the folks that. I don't know what the hell we're talking about now, but it's fun. Yeah.

The people that came for Anthony have probably checked out by now. The people that like us are probably still hanging around.

Hey, my kind of peeps. Yeah, like, we've been said, and it's totally true. I've been called out on it a lot, but it's like whenever it gets one of us or both of us kind of like looking up and to the right, that's my thing is, like, if there's a good thing, like Mark.

Sacas to Rubio, up and to the left just doesn't feel as natural.

It's up to the right Marks Acosta Rubio called me out on that, like, years ago, and he's like, okay, so when you think, like, critical thinking or you have an idea and you're trying to put something together, you look up and to the right. Because he noticed that with me. And I'm like, yeah, actually, I do that all the time. And now I notice it, and I'm like, I don't know what that means. It's got to be a brain thing. I don't know. But, yeah. So someone pointed out, whenever we're seen looking up into the right, like, that's a good one.

All right.

That's a writer downer. Or that's a nuggeter.

And now these guys are. It's funny because for the longest time, we resisted doing video podcasts. Now, like, our first, what, 300 episodes weren't even on on video. And you know what's funny is we passed episode 400 never even made a mention of it.

What is this? 405 or. I don't know. I don't even know anymore. Yeah, but we.

We actually just blew past 400 and didn't even call it out. But it's interesting because we used to resist being on video because we wanted to, like, hide that stuff. Like, we didn't want. We didn't want our guests to know, like, when we were thinking about something or like, we were taking notes or if, you know, like, we wanted to.

Hide a lot of stuff we were.

Hiding if I was hitting the bong or, you know, whatever. Like, I didn't. We didn't want the guests to see that.

I don't think Matt or I have ever hit a bong together.

That's not true.

Maybe once, actually.

4:20 Joe Rogan show.

Aha. Yeah, that was once. That was the one time I was thinking, actually.

Yeah.

It was the only time I could think we have.

That's exactly the scenario I was thinking. That's funny.

Before Joe Rogan stand up on 421.

With our friends right before we went. And that was a good night.

Yeah. Maybe I shouldn't call out the friends.

Because they may not want to be called out. That's why I'm leaving it as friends. Local friends in San Diego. All right, so I have an analogy from Anthony that he said on this podcast episode that hit me, and it put things in perspective. And that was the whole ball analogy. Like, when there's a ball that you kicked out, let's call it 50 yards away, if you're on a football field compared to a ball that's like, right next to your foot. Like, it's that whole closing the gap. And I brought up the whole thing with Steven Kotler in the flow thing. He was like, you just want it, like, in flow, it's something like 10% more than your abilities or just a little bit out of your grasp. When it's too far, you know, the doubt comes in, you know, like, I'm not good enough or I don't have the tools, resources, know how to do that thing to achieve these goals. And I think I know in my life, and I'm sure everyone can relate somehow. But, like, that clicked for me, and I was like, damn, that's really cool. So when it comes to goal setting or even, like, you know, if it's like, far off money goals or, like, just ambition in general, oh, I want this in my house or I want to deck the it. Almost like if you build too grand of a vision and feel like you can get there. Like, I'm gonna get there, like next year or this year. Six months. Give it six months. I'm gonna spread. I'm like, how? Like, maybe you can.

Cool.

But, like, I know I've gotten myself in mental trouble. And I know you've heard me where sometimes all like, what the fuck? I got too much to do. I'm like, yeah, because I put the ball way too far out there. Yeah. And like, that thing needs to be a little bit closer. And then, you know, bridge the gap is a lot easier.

I feel like there's an additional analogy. And I don't know if Anthony Trucks agrees with this. Like, add on to his analogy. But, like, you know, in his analogy specifically, he was talking about people that consume, consume, consume. I listen to the podcast, I watch the videos. I've read all the books. Like, it's bs. I'm not successful yet. Right, but did you take any action off of what you learned? No.

Right.

So, like, the ball is sitting right there. You're just not kicking it. And so, like. And so, like, the analogy that I was going to tack on to what he was saying is, like, the more you consume, the heavier that ball becomes. Right. The harder it becomes to kick. Because now you're like, I learned this and this and this. Now I have 15 directions I can go in. That ball just got harder to kick. It got heavier. Right. So I don't know if he would agree with that as sort of additional analogy, but in my head, it makes sense. Is that, like, the more. The more knowledge you consume around a topic, the harder it becomes to kick that ball.

Yeah. You have more options. You have more. Yeah, just things of what ifs, you know, it almost like brings up more questions where it's just like, how about, you know, just tap the ball a little forward and, like, with whatever your current abilities are and knowledge, and then, like, pick it up there.

So going back to what you were saying, do you have, like, a specific example? Like, is there anything that comes to mind as far as, like, okay, like, the ball's too far out. Because, like, in his analogy, kicking the ball meant taking action.

Yeah. Yeah. And I guess that's where. Yeah, it was interesting. Cause I thought of it completely different. But it was still the gap, though. So, like, with him, with Anthony, there's the whole identity gap. I actually don't have it in these notes, but it's talked about in. Well, actually, that was the whole goal of the book. This was on chapter maybe three or something, but this Is basically his words from the book. One of the book's goals is to clarify how to close the identity gap so you can elevate your life to the next level.

Right.

Okay.

Yes.

So you upgrade how you operate at an identity level, and then you can basically create this ideal identity for your dreams.

Yeah, yeah. So, like, the identity gap is like, basically like the person you want to be and the person you are. Right.

And understanding what. Yeah. Who those two identities are and then how to bridge the gap. So I think back to your question. I was thinking it almost in that way a little bit. And I'll just say about the house, like I mentioned already, is like, you know, there's certain things that I've always kind of not chased but held as like, a goal post. And we've talked about this on the Psychology of Money episode. Yeah, that was a driver for a lot of years for my wife and I to. Well, we always wanted to buy our own house in San Diego. It's pretty damn expensive, and, you know, it's competitive. Has been for a long time. And we ended up buying a house eventually, you know, four years ago. And it's still hard to do, even harder now. But I remember before that, it was a lot easier. Like, that was our. The ball almost. But the ball wasn't so far out there because it was like, oh, I could just rent another place that's slightly nicer and a cooler area. It's downtown now. Or, oh, I moved to Chicago for a little bit.

Like, yeah, the lifestyle creep. When you hit the goalpost, you wanted to hit, the goalpost moves again. This is a new goalpost.

And I felt like the ball wasn't that far out because I'm like, okay, I've done this every, like, year and a half to two. Like, can't track how. How many times I moved in a short period of time. I tried. It's difficult. But now that we own a place and I don't have that ball to kick, I have to reframe what, you know, I guess the identity I see for myself in terms of that goal post that was driving my goals more. You know what I mean? Like, that was the thing I was reaching for, and it would take a lot of money and effort and da, da, da, you know, so there are a lot of things attached to it. So I think now.

The ball was like. Has been kicked out further because I'm like, I want to make this house the biggest, baddest, coolest freaking house ever. But what I want to do to it is going to cost a crap ton of money. Yeah. And it might not even be in that certain house. So I think that's, that's the thing that going back to that episode, the ball's a little far out and I've actually been pretty good at bringing that ball closer.

Yeah. Yeah, that's. I mean, there's. There's multiple football analogies here. Like, there's the, the moving the goal post or. Yeah, there's like the moving the goalpost of like, all right, my goal is here. I've reached that goal now. My goal is here. I've reached that goal now. My goal. My goal is here. I feel like that's like the kind of football moving the goal post analogy. And then you've got the like the kicking the ball. Like, you know, I'm like the ball sitting at my foot and I'm ready to kick it. I'm learning how to kick it. I just won't take that motion to kick the ball. Right. So there's like, there's two analogies here that are, I feel like are kind of getting blended.

They are. No, but they're. I think. Yeah. Go ahead with yours though. I want to hear your perspective on, I guess one of the analogies. Like. Yeah, well, I mean, like reading. He even brought up reading. And you consume like crap, ton of stuff. But you also like, how does that land for you when you hear that? I mean, you take a lot of action, obviously. I'm sure there's a lot. You're not too.

I think with me there's a lot of like, you know, getting ready to kick the ball and then just like nudging it a little, you know, like, okay, you know, like a side of.

The foot just a little.

Yeah, like, safe kick. I'll study a topic and I'll go like real in depth studying a topic. Like, I don't know, for example, like cryptocurrencies. Right. Like, I'll study the topic of cryptocurrency and I'll go like real deep studying it. But then when it comes time to take action, I'll just kind of like nudge it with my foot a little bit. I'll be like, I'll throw a hundred dollars, see what happens.

You just reminded me about that whole nft.

We'll talk about that later.

But no, but actually to your point, and like the whole like trickle out, dollar cost averaging investing that way, so. And I know that's what you do already, so maybe you just bump that up and you keep the nudge you keep. Keep nudging it. But the level of your nudging increase if giving you advice. But, like, I think in terms of investing, that's actually a really good approach.

Yeah. No, and that's actually what I'm doing is I'm just kind of, like, nudging it a little bit. Nudging it a little bit. But I'm not, like, I'm not going for a full kick that's gonna get it through the goal post. I'm just kind of like, let's get a little closer. Let's get a little closer. Let's get it a little closer. You know, like the goalpost analogy of, like, the lifestyle creep kind of thing. Like, I want the bigger house. I want the bigger house. I want. Want bigger, bigger, bigger. Like, I. I feel like with. With that kind of thing, I. I had that too, for a while, and then something for whatever like, clicked in me where I was just kind of like, I want the. I want the goalpost to keep moving, but the goal post that's moving is up here. It's mental. It's not a physical thing. Like, I want the goalpost to keep moving, and I want to expand, you know, expand my comfort zone. I want to expand my knowledge. I want to learn deeper topics. You know, coming back to that first question about the Anthony Trucks, like, how did that stuff land for you? I feel like my passion is learning. So every time I'm sitting around reading, watching YouTube videos, listening to podcasts and learning, I am just actively engaging in my passion, you know, and that's. That's kind of like my perspective on it. But I think there's a lot of people that are consuming, consuming, consuming because they want to get to a new point in life, but they're never taking the action to get to a new point in life. It's like I'm consuming as a passion.

Yeah. And when you consume, is it tactics or more strategies, philosophical things or perspectives?

It's a little of everything, to be honest. I mean, like, you've seen the types of books I read. Like, right now I'm reading a book about investigative journalism. I've read books about. About how to be a better storyteller. Like, I've got a crepe ton of books about being a better storyteller. I don't feel very confident as a storyteller, so I read books where I feel like it's something that I do as part of what I do for a living.

Right.

We talk stories and stuff on our podcast all the Time. So let's read stuff.

I'm better at that.

I probably am a lot better at it now than I was 10 years ago. I just don't realize it because I'm that little baby that I see every day, and I don't notice the change.

Well, you've been nudging your way forward, and I don't think that's a bad thing. That's exactly what I think we've done a lot of with our business and all that. But that's a cool. I like that. That's cool perspective. And thank you for sharing.

Yeah.

And, I mean, to be honest, my perspective on it might change a year from now. But that's the. That's the. That's the beauty.

Can I trust you anymore?

That's the beauty of, like, this sort of, like, variable thing. That was another point I was gonna make about the whole, like, house conversation. I think the house conversation is less these days about moving the goalpost and more about wanting some sort of variation from the north.

Yeah, yeah. The variety totally agree with you. Yeah. Like, it's almost like you want to have. Well, for me, there's certain things that the goalpost is like, I want to have a badass hot tub on the deck, which I know is going to be a hell of a job to pull off, but that's more than just getting a hot tub for, like, 4K and throw it in in the yard. Like, no, I want to blow this sucker out on the deck. I mean, this is going to be a full thing. It's not.

Wants a tunnel from his bedroom so he can just swim into the spa.

Even better. I just want to walk right outside my bathroom.

Bam.

Spa.

A water slide from the spa into the backyard.

I'm down for that. I thought about that. Or a zipline.

There you go.

Zipline would be cheaper, but probably not safe.

Also a lot more dangerous. Exactly.

Sounds fun. I don't know. Yeah, this is all good. But I like the whole. That gap. Whatever the hell analogy that meant or what that meant to. There's a lot of meanings. It sounded like Anthony had a whole ton of these. He's like, I'm a deep thinker.

Yeah, well, like, a little, like, a little, like, fun thing that you can do. Like, if you just kind of crave variation instead of, like, going and buying a new house every time, you're like, ah, this is kind of feeling old.

Yeah.

Rearrange your shit.

Right?

Like, go into your living room and, like, put your TV on a different wall and rearrange your couch, go into your master bedroom and put your bed in a different position. Sure. You have that same sort of effect of, like, I get variation in my life 100%.

Yeah. Change the pictures on the walls. You know, just rotate one thing from one room to another. Paint a wall.

You've seen my office. I call it my man cave now. Cause I don't really do work in it anymore. But, like, I've got my, like, man cave. I'm showing you pictures of it all the time. It looks fucking different every single time I show you a picture, though.

Well, actually. Okay, you just reminded me because I don't currently have a home man cave, but I have the ability to make some. And I want to deck out the garage. And to your point, like, shaking up variety. I've looked at the garage now with new lights, because I think of what we've been talking about, I'm like, oh, yeah, I could totally just paint the walls in this thing and make it look not like a garage.

Yeah.

But like, throw a freaking TV over here. My workout stuff want to make it a lot cleaner. Right now, it's just kind of like in a garage.

Yeah.

I'm like, dude, if I made this, like, gave it a little spice, a little more flavor and a couple of LED lights. Because lights always help up lights, you know, in the garage. Why not?

Yeah.

It sets a mood.

It's the mood. And then you control it all with a ding. Like one of these freaking RGB controllers.

My room's always. Almost always, like, this purpley lavender color.

Love it.

Because it just. It's just such a calm, calming color.

It is. And that's where. Well, right now we have rotating colors. But yeah.

Yeah. This is just because it looks cool on video.

Well, if you notice, we always shake up the variety here too. It's never the same color because we can never agree on one color.

Yeah.

Except for when we do our pod hacker stuff. Then I just make it all red.

Bright red. Bright red. Blow it up. All right, so let's wrap this up.

This is probably one of our longer outros, but I think it was a.

Good discussion 26 minutes in. Yeah, it felt great. Identityshiftbook.com, code word haf. It gets released on August 24th.

We did take flow notes on this one.

Flow notes? Yeah. We didn't call that out. Over at FlowchartGroup.com is where you get those notes for free. Yeah. Plug in your email address, too, because that's how you get the notes. Notes when you were Asked.

It'll make sense. When you go to flowchart group.com, don't be surprised. It's going to ask you to join a Facebook group. That's how you get the notes. So go do that.

Flowchartgroup.com and then easy webinar easywebinar.com hustle. So that's a fatty discount for a really good piece of software that's been around for a long time now. Yeah, nearly 10 years.

Ish.

I don't know. I was working with the guy a long time ago. I know we've known Casey, the founder, for years, years and years. But Easy Webinar is the software. Webinar focused software.

Yeah.

It helps you solve it.

It's kind of funny because it's like, here's the thing. The pitch is in the title. Look, it's.

I know. I'm like, I don't webinars anymore.

And it just makes it easy to do webinars. So it's kind of like, it's easy as hell. If you've listened to a lot of podcasts, you hear like, we've talked about Easy Webinar in almost every episode because he's been graciously sponsoring this show for decades now.

I think he might like. Does he have a man crush? I like it. Maybe I like it.

So easywebinar.com hustle. He's giving you a discount if you go to that link because you're a Hustle and flowchart listener. So easywebinar.com hustle and check that out. It makes webinars easy.

Couple other things, when you mentioned Pod Hacker, if you are, I mean, you heard Anthony Trucks talk about his. The way that he loves podcasting and how he uses it in his business. He has two It's a dude's a smart cookie. There's a reason for it. Go to podhacker.com because that is the blueprint on how to think about content in your business. It's actually how we do our business. But that's where you're gonna learn how to launch, scale, grow a community, make a ton of money. Well, at least ton of different ways to make money and learn from a ton of experts.

It's not just us.

Not just us. We give you our blueprint, but we give the blueprint of other people too. And it gave us a cool idea. We're like, you know what, we should go to our friends like Anthony and get like studio tours and some of their perspectives. So expect that because we're on YouTube as well. Yeah. So you can get the training. It's very inexpensive, is what we're told. There's even a payment plan.

Shh.

Don't tell anybody. But publicly said that. Tell everybody. Yeah. And you're.

Why are you trying to keep it quiet?

I don't know why. Podhacker.com. go check it out. And check us out on YouTube. Pod hacker. Yeah, it's. It's.

We don't have a special pod Hacker link yet. You can go to. We have Hustle in the flowchart TV.

Yes, that would be the YouTube for hustle and Flowchart. Yeah.

This is a lot of links for people to remember.

I know. We should use QR codes.

Yeah, go get the. Go get the. We should use QR codes. Thanks for the idea, sue, but, yeah, go get the flow notes for this episode over@flowchartgroup.com because all of these links we're talking about will probably be in there.

Is that a thing we can just have cue cards of? What if we had print out cardboard freaking QR codes for certain things, like, on our desk here and we just held it up for camera? Like, could do that. But, you know, it'd be a lot of YouTube algorithm.

It's just overlaying them in post.

But I'm saying. Yeah, but YouTube is funky with all these different links. And I mean, I'm not an expert on YouTube.

No, I'm just saying, like, in the video, like, if you want a QR code, can't you just have the QR code just pop onto the screen like that?

You edit. Editing. That's right. Yeah. Editors.

Yeah, you can always edit a QR code in.

It'd be cool to have something, but.

Holding it up would just look a little more fun. I just don't know if it would scan properly.

But yeah, thank you, Sue. Great idea.

Yeah. You might see us mess with QR codes soon. All right, let's stop rambling because we got more podcast to record today.

Oh, my God. Yeah. All right, cool. See you on the flip side.

Bye.

Bye.

Thanks, everybody, for listening to this episode of the Hustle and Flowchart podcast, for taking the time to listen. We want to give you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically have a Cliff's Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice, simple notes version that you can find on our website. So go to evergreenprofits.com find this episode that you just listened to and give us your email address and we'll send you the notes. Thanks for listening.

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