Bill Glazer & Rob Cuesta - The 8-Rules Of Outrageous Marketing

We're about to tell people advice. Okay. And here's the advice. We're going to give it to Joe and Matt. Okay? You guys have to understand, in this business that you're creating, both of you have to understand marketing and enjoy working in your. Your marketing to grow a much bigger business in the future. Okay. Which is basically what Rob and I have done. Okay. So it's really about not just knowing how to do this and then do that. It's really about learning how to be a marketer. Okay. And so, because with that said, you'll eventually build a much, much bigger business other than just doing a podcast. Boom, boom, boom, boom, boom, boom.

What's up, everybody? You're listening to the Hustle and Flowchart podcast with your boys, Mount Wolf and Joe Fear.

Welcome back to the Hustle and Flowchart podcast.

We are back. We are back this time with. We've had a lot of legends on the show, and we are graced with another leg as well. So this is a duo podcast, but Bill Glaser is this legend that really has helped shape us as marketers and entrepreneurs from day one.

Yeah. He was one of the first guys we followed online, and you'll hear us tell that story to Bill in the beginning of this episode. But, yeah, I mean, we cover a lot of.

And Rob Cuesta, I don't want to leave you.

Oh, sorry.

Yeah.

Bill Glaser and Rob Cuesta. It's a twofer on this one.

Yeah. So Rob is Bill's partner, and you'll hear their whole story, so we don't need to go into it here, but they're teamed up, and that's why they're on this podcast. Kind of hear from both sides, and they're a good duo, so you'll see. But, yeah, Bill. I mean, he. He's a legend to us, and definitely, you know, we were members of GKC for the longest time.

Yeah.

And you'll hear all about that in this episode.

Yeah. So in this episode, you're going to get kind of the story behind gkc, how it happened. You're going to hear how Rob ended up partnering with Bill, and then Bill actually breaks down his seven, nay, eight steps.

Wow. Too outrageous. Hanging there. Um, and I. I was. I was stoked on how open Bill was as well, telling about how he actually met Dan Kennedy. Yeah. If you think about that and his GK story, like how he actually started with. In business with Dan Kennedy. So I haven't heard these stories before. Super cool. So I think we Just dive right in. Oh, oh. They have a, an online event actually happening and that's happening in November 16th through the 18th. And this is, this is an event that's definitely different than the others out there that I've heard of. Yeah, I think it's what, 25 plus speakers. And these are people like Dean Jackson. I think Mike Koenigs is on there. Yeah. Marisa Murgatroyd, who's been on the podcast, of course, the two of these guys, Bill and Rob.

They name other folks, but basically it's a killer event and you should check it out. And the URL, Matt, the URL is.

Hustle and flowchart.com outrageous. If you don't know how to spell outrageous, well, it's O u T R a G E O U S. But if you still don't know how to spell it, you can go to the show notes page of this episode. We'll also link to it there. The events November 16th through 18th, that's hustle and flowchart.com outrageous. And two quick things. One, make sure you get the notes on this episode. Hustleandflowchart.com comp. We took notes on this episode like we do every episode. And final thing.

Yes, final thing. Our sponsor, our lovely sponsor, Ahrefs, who happens to be our favorite SEO tool, previous of them ever becoming a sponsor. And that is the truth.

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It's kind of a no brainer thing. So check it out. Thank you for hanging with us. And let's get over to Bill and Rob. All right guys, we're live. Thank you both for being here. Bill and Rob, how are things going?

Very good, thank you. It's a sunny day up here in Toronto for a change.

What about.

I would say the only other thing I'd add to this is that Rob and I are working like crazy.

Yeah. What do you guys focus on right now? I know you have a handful of things in the mix going on.

The big thing is the Outrageous Summit, the Outrageous Marketers Live online event that we've got coming up in November that's keeping us both very busy, isn't it, Bill?

Yeah, I would say that. And the fact that we also have, our new company is called the alliance and we continually get more members in there. Okay. And so it's sort of like my old company way back in the day when I had a lot of members. And now we're building another business. We're creating a lot of members and members. From my perspective, and I'm sure Rob agrees with me, members is really the future. Okay. That's getting more people to purchase new things and on and on and on.

So the alliance, give us the scoop of what that is. This is the first time I've heard of the Alliance.

Well, Rob, you want to explain to them about that?

Sure.

After we published the two Outrageous Campaigns books, which Will mentioned later on, I'm sure we sat down and we thought it's one thing to tell people that they've got to do outrageous marketing, but it's another thing to actually get them to do it. And so we, we realized the best way to get people actually creating their outrageous campaigns and standing out and everything else was just to create a, the, a program that we call the Outrageous Marketers alliance where they get pretty much constant contact with Bill, with Bill's daughter Mara and with me to guide them in creating their campaign. That's, you know, people can talk to us directly and each month we bring in experts who teach them another aspect of marketing that's working now. So we've always got people who are bringing stuff right up to date and then the idea is just to keep them moving, keep people creating something. And particularly in times like this that's become even more important is to just keep doing things and not allow all the nuttiness and the bad news to get on top of you.

Yeah, that's good. You're supporting them. And I know your books too. The Outrageous the Multi Step Marketing Campaign. So the multiple volumes, there's like what, 40 plus different campaigns people could just swipe and deploy right from the book.

And even the book before that even so was even More campaigns.

Wow.

And I just want to mention, to make a little clarity on something about Rob was saying is the thing that I really love the alliance is that people can send us their campaigns and we'll critique them for them. Okay. And I basically have never done that before. Even when I owned a much larger business, we wouldn't send people's campaigns and critique it for them. And it was really. After Rob and I talked about it, we decided that this is something that we should really provide for people in order to actually build a much bigger business for themselves. And of course, Rob, you also mentioned that my daughter Mara, and I think. I think some of you guys already met Mara.

Yeah, we actually know her. And I did want to shout out Mara as a thank you for making this happen. And A.J. roberts, all of our mutual friends from Kartra. So that's. That's why we're chatting, right?

Right.

Yeah. Well, this interview is kind of like a cool sort of full circle moment for us because back in probably 2009, ish. One of the first few products Joe and I ever bought around marketing was the GKIC member membership. And when we got the. The first newsletter, we looked in the back of the newsletter and we. We learned that there was local chapters of the GKIC membership. So we found out that there was a San Diego chapter that was run by a guy named Henry Evans at the time. Before that, it was Ed Rush. And we went and showed up to that San Diego meeting, and it just took us down this whole rabbit hole of the GKIC world. We were subscribers of the newsletter for what, three, maybe four years?

Probably much long.

I don't know.

It felt like a long time. But that was like our. I felt like that was the foundation of our marketing education, you know, back in 0809.

Yeah.

Led us to going to all the info summits and super conferences and all that kind of stuff. So having the opportunity to chat with Bill on this podcast is just like a sort of surreal moment because of our beginnings with that newsletter.

But.

But I want to. I want to kind of go back on. Let's start with Bill and talk about your story a little bit. I know you kind of. You worked with your father a bit before getting into marketing. And so what was your sort of story there? What were you doing before marketing? How did you transition into the marketing world?

Well, firstly, I went to college. Okay. Before that. And then when I finished going through college. Okay. My son, My father said to me, he had a menswear store. And he said, why don't you join here? Okay? So I was in the menswear business, okay? And I was in the menswear business, I would say, for about 25 years, okay. With him, okay? And eventually he passed away towards the end, but regardless of that, it was somewhere in the late 1990s, maybe about 96, okay? A good friend of mine who was in the men's room business also, by the way, I knew other people other than men's people.

Good style, yeah.

He was in Philadelphia, okay? And I'm in Baltimore. And he said to me one day, he said to me, bill, we're having this huge event there in Philadelphia. Why don't you get on a plane and go over there, okay? And we'll go together and we'll listen to these great presentations, okay? And. And by the way, one of the. One of the. One of the best presenters that were there, a guy named Zig Ziglar, okay? Okay. And actually, I'll be talking about that while we're on this podcast for a second. But at the very end was this last presentation, and there's this guy named Dan Kennedy, okay? And he was selling a product, okay? So if you know Dan Kennedy, he's nice enough to take money from people, okay? And so at the end, he was selling this product called Magnetic Marketing, okay? At that time, it was $297, okay? And so. And so anyway, so I bought the product and the product, I started using that to help my menswear business, okay? And then two weeks after that, same event was happening in Baltimore, okay? And by that time, if you know Dan Kennedy, he was nice enough to send me over his Magnetic Marketing, his newsletter, okay? And on the newsletter said, he's coming in Baltimore and if any of you guys are going to be there, you know, make sure, let me know and I'll give you a ticket to go for free, okay? So for. Of course, the first thing I did was I asked him for the free ticket, okay?

And.

And the next thing I know, he calls me, okay? And he said, oh, by the way, by the way, when I asked for the ticket, I also said to him, I'm already a member of your business, okay? And I said, I'd like to take you out to dinner because you've helped me so much. And he calls me back and he says to me, bill, first of all, he says to me, bill, I can't have dinner with you because as soon as I present, I'm going to go home, okay? But if you want to, we could have lunch, okay? So I Said to Dan Kennedy. Said, Dan. By that time, it was Mr. Kennedy, by the way.

Really?

And I said to Mr. Kennedy, I said, I definitely would love to have lunch with you. Okay. And by the way, I said, dan. I said, dan, by the way, don't think, like, I'm going to bring over all this stuff, my marketing that I'm doing, and then you can, like how I showed all your. Your things in my. My business. And Dan said words to me that I never forget. He says, dan, if you don't bring over everything I do, you're just stupid.

So.

So I brought over this big pile of stuff that I did. Okay? And I showed him everything I'm doing. Okay. And then as he's going through everything and showed me everything, he said to me, by the way, at the end, I have something to ask you. And so at the end, I asked him the question. I said, what should I do? He said, you should help other menswear businesses to grow their business as well. He says, and if you want, I'll help you to put it together. Okay. And also.

Once you put it together, you could become a member in my mastermind group. That was Dan's mastermind group. Okay. And so. So the next thing I know, I'm giving Dan Kennedy a big check to put this together for two different perspectives. One to create the. And the other thing was to pay him for in the mastermind group. And I was in his mastermind group for about five years until all of a sudden he said to me, bill, you're doing such a good job. Can I just sell you my business and I'll help you? We'll run it together? So that's how I got involved with Dan Kennedy. At that time, the business was called Glazer Kennedy Insider Circle, which you guys probably knew, and I probably. And I probably presented there maybe in your. When you were there. Yeah, Right, right. And. And by the way, the guy. I think he still runs it. He's a great guy, as you know. Yeah.

Henry Evans.

Yeah, yeah, yeah. He's really. Now, here's a great example of a guy who really pays attention and learns how to market things. Okay. Which is a great example for him. And by the way, if you ever talk to him, just tell him I said hi again.

I will. And I talked to him just the other day, and I said, we're gonna have a chat. So, yeah, I'll clip this out for him, too. I love it.

Great, great, great.

Thank you.

So anyway. So anyway, so that's how things started moving along. And I'm going to sort of stop now unless you have many more questions about that, because we have a lot of other things that Rob and I would like to discuss with you guys to help the people that are watching your podcast.

Let's do it. Yeah. Well, I guess really quick, let's talk about your guys's partnership, you and Rob, really quick. And maybe Rob, if you want to take the hit on this, Rob, I could get.

I could give the short answer, or you could give the long answer. Maybe.

Maybe the short is needed. Then I'll leave it to you guys.

Let me first tell the short answer, okay? Because several years back, I guess now. How many years back would it be, Rob? Five years? Six years back? Okay. Yeah. I was looking to create my next book, okay. And at that time, I was helping a little health issue at that time, okay? And so I needed somebody to help.

Me to do that.

So I reached out to Mike Koenigs. You guys probably know Mike very well. I said, mike, I said, I'm thinking about creating a book. Who can I hire to help me with that? Okay? And of course, other people. I asked other people as well to ask that question. And I was talking to a lot of people, and one of them was talking to this guy, Rob Koueska, okay? And so I listened to several people, and finally I decided on Rob. And the reason why I chose Rob was because not only does he know how to help me to write a book, but he understands marketing, okay? And that's so key. You have to really understand marketing as well. So that's why we got with Rob. So now the story I tell about Rob is once I get them, I can't get them. Never get rid of them, okay?

So we do a lot of things now in marketing, and from my perspective, it's good. If you're ever going to work with anybody else in your business, you want to get somebody who also understands marketing in your business, okay? Because so many times people don't understand marketing, and their business will go out of business, okay? So with that said, Rob, tell the truth.

You guys are funny.

I don't know what else I can add to that. I mean.

The reason I understood marketing was because before I was in the publishing world, I was a marketer, and I got into publishing kind of through Mike. And at one point, we were. I was running a business where we were helping people to.

Build their entire platform.

Was it the published profits and something other? Because I helped them launch that long time ago, right?

I came up through that, and I was running a business where we would build people's websites and help them create their first product and help them create their presentation and write their signature talk and everything else. And the first thing I would say to people was, right, if you're going to go down this track, you need to write a book. Come back when you've written a book. And they never came back, because telling people they need to do something is not the same as actually getting them to do it. So when we came over to Canada in 2014, I sat down, I thought, I hate most of my business. I don't like running teams of website developers. I don't like running teams of presentation creators and things like that. I'm a glorified project manager here, and I built a business that I actively hated.

And.

I was over in San Diego interviewing Mike for my podcast, and we kind of said, well, why not drop everything else? And instead of telling people to write their book, why not instead help them to create it? And that interview with Mike turned into presenting on Mike's stage and a good, lasting friendship. And then, of course, when Bill came along to Mike and said, who should I work with? I was the one that he recommended.

Perfect.

Which is a proof of the big power of building the right relationships.

Yeah.

It wasn't done with a view to who can you introduce me to? But that's where it ended up.

Well, that's how the best stuff percolates and happens anyway. And I know you guys have been busy. Last year, I think, was the first summit you guys put out. Right. And what a couple of versions of the book now which have stemmed from that. So that's probably part of the book model.

We started off with a live event in 2018.

Gotcha. Okay.

In 2019.

Bill, I think, said, I don't want to run a live event. Can we do something else? And I said, well, why don't we do it online and do a virtual summit? And ironically, we then, on the back of that, created the alliance and then realized, we need to get people into live events. So back in March, we ran. I like to think of it as. I like to think it's not the last live event ever in the world. Literally, on March 17, people were hanging on for the close because they knew we were almost at the end, and they didn't want to miss it. But they also knew that the airports were shutting down, borders were being closed. Right.

Yep.

So this is to Rob now. Rob.

Yeah.

We're about to tell people advice. Okay. And here's the advice we're going to give it to Joe and Max, okay? You guys have to understand, in this business that you're creating, both of you have to understand marketing and enjoy working in your. Your marketing to grow a much bigger business in the future, okay? Which is basically what Rob and I have done, okay? So it's really about not just knowing how to do this, do that. It's really about learning how to be a marketer. Okay? And so because with that said, with that said, you'll eventually build a much, much bigger business other than just doing a podcast.

That's right. No, that's the problem with most podcasters. They just stick here and that's it. There's marketing. You need to do all this other stuff to support it. Well, Bill, let's. Let's talk about the seven steps of outrageous marketing.

Eight steps.

Well, I know there's an eighth now, but I was going to leave that to Bill.

You let the cat out of the bag.

Oh, man, you got to edit that out.

Well, here's the best way to do it. And first of all, I'll do a little clarity of the seven versus the eight.

Okay? Thank you.

But, but, but when I first created my very first book way back in the day, I think was somewhere around 1963. No, I'm just kidding. Okay. Is I created my very first book, which is somewhere here. Here. This book right here.

That's it. That's the best headshot, by the way. I love this picture.

Right, right.

Gotta use it for the podcast. So.

So anyway, so at that time, when I did my very first book, I had seven steps, okay? And like any person who's a marketer, you're always looking for more ways, okay? So when Rob and I created the volume two of the book that Rob and I worked on together, okay, we had another person that actually sent over a campaign for us. And when that happened was a funny story, because first we were going to get. We were having a zoom with her, okay? And for some reason, my computer wasn't working right? So I didn't. I couldn't have enough time to talk to her because she had to go somewhere else quickly. And then Rob was nice enough to send me over all the information about her, okay? And when I got it. And she knows this now because she laughs about it. Once I got it all, I couldn't fall asleep. I was up all night going through all that stuff, okay? Because it was the very first time I ever saw things that were so much special about what we were doing. So we move that into the eighth step.

Okay.

But let's just spend a few minutes right now to go through the eight steps, and at the end we'll talk about the eighth one. So the step number one. And I actually put it over here. Okay, then I'll go through it. Step number one is understand that everything you do to advertise and market your business can be outrageous. Okay. And Rob, if you want to, you can jump in on that or else I could talk about that. It's up to you.

Yeah, I can jump in. And I think, I guess we really need to talk about what outrageous means as well. And a lot of people think that it. That it does mean you've got to dress up or you've got to do whatever it is. It really means being prepared to do what.

What your competitors won't do and go where your competitors won't go.

So in some industries, it does mean dressing up. And we had a guy who was in our second book. He actually came to our first. First live event back in San Diego.

And he came and he'd.

He created this campaign that ended up.

With him wearing Super Mario around his legs.

He'd got this half body suit, so it looked like he was. He was being given a piggyback by Super Mario. And he just wandered around the, the.

The event hall wearing that.

He ended up in the elevator with Russell Brunson.

Yeah.

Who thought, who is this?

Nada.

Yeah.

I need to get out of here. I don't think I'm safe. But that's kind of one extreme and the other extreme. I mean, I used to be a CPA where you were expected to wear somber suits, plain colored ties, and solid colored shirts. And so outrageous in that world was I used to wear brightly colored shirts with patterns.

And I'd wear a pattern shirt with.

A striped tie or a striped shirt with a patent tie. And Bill is in hysterics, as he knows. A tailor would tell you, never do that.

But it meant that I got recognized.

And then other people started copying that. So I ditched the ties.

And then I became. I remember walking into one meeting and.

Somebody said, you know, I've just realized I've known you for three years and I've never seen you wear a tie.

Wow.

And then I ended up.

I was in a number.

You told me that, Robbie, you're telling me that if you. I didn't know you were cpa. Yeah, I would have known that. I never would have used you.

No marketing level can.

I became known as the least accountant. Like accountant anybody Ever met.

That's awesome.

By the way, one of the things right now, and I'm going to get into step number two in a second, but one of the thing is that's. And we're going to talk about it, is one of the steps, but one of the things that really help to run a business is to have some fun.

Absolutely. That's really the core of everything we do, even on this podcast. And that's usually the end result we want to leave people with because it's a good experience and it's a good feeling that kind of hits you.

Right. Right. So step number two is understand that you are not your customer. You are not your customer. Okay. Because with our people, we tell them that they. Everything they do should be outrageous. Okay. Even their customers. Okay. They're, you know, they have to think about that. Is they're not. They're not a customer. They're somebody that own a business. Okay. So you got to make sure that that's outrageous works for that. Rob, you want to talk a little bit about that?

Yeah.

Now that you're a cpa, you can tell me more.

Yeah. You trust them more now or no? No.

I think the mistake a lot of marketers make is they reject marketing because they think I wouldn't respond to that. And it doesn't matter whether you would respond to the marketing or not. It's whether the people you're talking to would. We've got a member of our mastermind.

Ken Hardison, and at one point, he was running a personal injury law firm, and if he had put out marketing that was written in the kind of language that a. That lawyers would respond to, most of the people he was trying to sell to wouldn't even be able to understand it, let alone respond to it. So he had to write stuff that was talking to them in the world that they live in and talk about the issues they understand and in a language that they understand. He couldn't write it like a legal document, but most lawyers would have looked at it and said, well, this isn't highbrow enough for me. But he built a multimillion dollar law firm out of it. And he now teaches other lawyers how to do the same thing, just by writing marketing campaigns to the person he's actually targeting and not to himself.

And that really, because it's interesting because these are a lot of fundamentals, really knowing your customer and avatar and whatnot. And this is exactly what we're doing right now for our podcast and our business, because it's just evolved over the years. So I'm sure even with this, the marketing step number two, it's, you got to remember, hey, you can enjoy what you're doing or put out something you think you want into the world, but you better understand that customer that's going to give you money.

Right.

Because they're right. They're what? They're carrying you forward. Yeah.

And the first time I met Ken, actually, he was a member of me at Glazer Kennedy. And that's where he first realizing to himself that he. To build that much bigger business, he has to build a larger business. Okay. So my point is.

Wherever you're at and how old you are, okay, you always think of ways to make things look outrageous so that more people will buy from you on an ongoing basis. Let's go to step number three, which is one of the one I really like, and the reason why I really like it, because I created it.

Is train your brain to look for ideas in obvious places. Okay. So there's a lot of times you should always be looking around what's going on. Okay. And then once you see that, you say to yourself, gee, this is a really smart thing we should be doing in our business. So you're looking for obvious places now, of course, my. My old CPA here, Rob, he could actually tell you more about that. Yeah.

I mean, it can sometimes be as simple as looking at the campaign you're already running and thinking, what can we tweak to make it better?

Quite often, split testing is a really easy way to improve a campaign, and people don't remember that. Earlier on today, I was talking to one of our clients, and he was saying, I'm creating a webinar. Do you think I should run it live or should I automate it? And I said, well, why don't you? And I'll give Russell Brunson full credit for this because it's him that I heard this from is Russell runs the webinar as many times as possible until he knows it's working as well as it can be. And then he automates that. And it's the same thing with all of our campaigns. Do different versions of the sales letter and see which one works better. Record a few versions of the video, try it, record a new version, see what works better, try it again, and just keep tweaking everything. And that's just an obvious place that most people forget to look, even.

Yeah. And that goes deeper in the emails. I know we automate a bunch of our emails in sequences, but why would you want to sequence or automate stuff before you test what the email is actually function.

Right, Right. And just a little more clarity before we get to step number four. About this is because when Rob and I put together these two books, okay, okay, this is what. When we sent the people to send over the information so we can turn it into campaigns in the book, okay, we looked at all the information. They did, but at the end, we asked them the results that their campaign creates, okay? Because nobody wants to see a campaign if it's not getting good results, okay? So we. They had to tell us the results that they were getting because we didn't want anybody to see a campaign in our book that it's horrible, okay? So one of the things we ask for is the results, okay? So let's move on to step number three is train your brain to look for ideas in unobvious places. Okay?

Yeah. This is step number four, right?

Yeah, this is step number four. And I will tell you, before Rob gives you a couple information about it, one thing I will tell you the best way I used to do it, and I still do it, okay. When I. When my bride and I go away, okay, and we go all kinds of countries and stuff like that, and you can all see unusual things when you. When you play. And. And the thing I always do, I take a picture right then and there, I start taking pictures, and I figure out how to use that in my own business. But with that said, my old CPA here will tell you about some of these.

I'm beginning to regret.

There's a reason I haven't told you in five years.

Oh, wow, five.

I'd love that.

Got a new nickname now. The old cpa.

Matt. You weren't a cpa, were you, Matt?

I was never a cpa.

You did finance, though.

Go ahead, Rob.

Yeah, I mean, this is how you create campaigns that your competitors won't even think about is.

Looking at what's going on in the world and just noticing different stuff.

I mentioned before, one of our Mastermind members at our Mastermind meetings, we have a session that we call what's Working Now? And at one of those sessions earlier this year, I walked through a campaign.

That was being run by a company.

That sells music libraries to media companies.

So they'll sell music libraries to TV.

Stations and things like that.

None of our members are in that industry.

But just the way that this company had laid out their whole campaign with, I mean, there was a wonderful offer at the start of it, which was, you can have it free later or buy Now. And so they were kind of selling.

A low entry.

Tripwire type product, but they were relying on the fact that some people, yeah, they'll take the free offer and they'll wait a couple of weeks and some people will just go, you know what? I need to buy it right now.

The campaign in their industry was so different that for about three months, nobody could talk about anything else. And so I just basically presented this campaign to the Mastermind members and said, look, here it is. Step by step, this is what they're doing. And it was full of little nuggets that they'd never have thought of and their competitors wouldn't have seen any of it either. And so it's as simple as just looking around you and saying, what are people doing that I wouldn't normally pay attention to? And like Bill said, going on vacation and sending stuff back from vacation and you see something unusual that most people won't have seen. You take a photograph and you maybe shoot a video there and things like that.

Yeah, no, it's a perfect example is just take pictures of new perspectives, new ways of looking at things. And yeah, traveling is the easiest way to do that. Or if you can't travel right now, maybe go on Google Maps or something and start street view, start walking around. Cool.

You're right. You could go online and get anything you need to get online.

There you go.

Let's go to step number five. Okay? And I'll tell you about that and I'll tell you who created it. So step number five is study what's working outside your industry. And S and D it. S and D it. Swipe and deploy it. Okay? Now I'll tell you where it started. Okay. It started when I was in the menswear business and I was going to Dan's Mastermind groups, okay. And everybody that was a member there were in different categories. Okay? Okay. And one day when I was at that meeting, I walked over to what I was sent out for my menswear business, okay. And I call it S and D. It swipe and deploy it. Because people could see what I do and they could use it in their own industry. And everybody, nobody else was the menswear business in Dan's mastermind group, okay. Because there's only one person stupid enough to get in that. And then it was me. But no, I'm like, I'm just kidding. And so a lot of people that were in the mastermind group, they start stealing what I was doing it. And then in their category. So that's a really Good way to actually do in your own business. So I know Rob, and I'm not even going to call you a CPA anymore. I'll just call you a Rob.

Let it linger for a second.

He knows, because there's, because there's a guy, there's a great guy in our mastermind group who S and ds, you know, and if you want to, you could talk about it.

You don't have to. You don't have to.

Are you thinking of Rafael there? Yeah, Rafael, Yeah, yeah, yeah, absolutely. I mean, the whole idea is taking things that are working somewhere else and applying them. And there's a great idea that if you've been in the world of GKIC for any time, you'll remember the idea of the Shock and Awe box. And Raphael is in the software industry. And the big problem with software, and it's the same with services as well, is there's nothing for people to hold, particularly these days where software is delivered as a download and you're not getting a CD in a box anymore.

And so the challenge you have is how do you make something so intangible? How do you turn it into something people can hold and they can show to other people and they can say, look, this is what I've got, and so on. And so he took the idea of the, the, the Shock and Awe pack and just put it together. And so he'll, he's, he's built this entire funnel where he'll know exactly how far someone has watched in his introductory webinar. And more to the point, he's done it so many times now that he knows based on how far they've watched, how likely they are to buy at the end of it.

Yep, makes sense.

So based on how far they get, he'll do different levels of follow up, including if they get to a particular point, he's got his team waiting by the phone to actually pick up the phone and call that person while they're watching.

Wow, that's. I like that. Yeah, same thing. 80% in or something, you know, in the Q and A section, it's like, just call them up because by the.

Time they've got there, he knows they're going to buy. Well, get the salesperson on the phone to them. But one of the big things he does is he'll send out a Shock and Awe pack that has some copies of his book. It's got a pack of materials and he's actually selling to boards. So he needs to send material that they can distribute to the other members and of course, it's much better to put it in a box and have something they can hand to the other members of the board rather than having an email that they forward or anything like that.

And the beauty of the shock and awe box is basically you open it up and then you have all these goodies. Books. I know, yeah. Like, Henry, why did you do that?

Yeah. What's that about?

Yeah, everyone wants it. It's a gift.

Yeah.

I love it. And Bill, you actually.

Made me remember. Jeez, I can't speak right now. The masterminds we were in, we were the only digital marketers in the GKIC Masterminds locally. And it was interesting because, yeah, we had an auto repair guy, we had some guy doing direct mail handwritten stuff in the real estate space. And we were kind of like, this is interesting, but I like it because we were able to. Well, a lot of folks were interested in digital marketing because they had no clue. So we were kind of those young.

Well, we were so immersed in digital marketing that the advice we were getting was sort of becoming incestuous. Right. We were hearing the same stuff over and over again. But when you sit in a mastermind with a mechanic and a direct mail guy and like a physician and a CPA and a lawyer and like all these different industries. Right. We started really starting to think outside the box with our business because we'd heard so much of the same stuff in the digital marketing world.

I think it helped us. Yeah. Get it. Get further quicker.

Right. Which is, which is, you know, listen, so as you mentioned early on, okay. That we had. We had a lot of different groups that we had called Glazer Camp. We were at to 100 people, different groups. Okay. All throughout the Maryland and also Canada. Okay. And one of the biggest purposes we will to create that thing was doesn't matter what category people were in, they could actually learn how to do things together and use it in their own business. And a lot of people built huge businesses because of that kind of thing. Okay, so let's go to the next one here because I don't know how much time we have, but so I think next number. Oh, step number six is everything can be outrageous, including you. Okay. So when you show this book that was here, I was outrageous on there. Okay. And people would remember that and always think about it because let's say if you're going to a place that sells books, okay. And you walk in and these are up there, you could have picked that up and said, what is this crazy person? But let Me find out more about it. Okay, so that's the reason why we did this whole thing of step number six. Everything can be outrageous, including you. Okay, so even as right now when I'm looking at Matt and Joe, they're outrageous. Looking at that right now.

What, the pink microphone? Yeah.

The fact that we're in the same room together right now, that's outrageous in the current world.

And you're not six feet apart either.

Hey, it's all an illusion on camera, right?

Yeah. Right? Yeah. See, like with Rob and I, you know, we're in another country.

You're really distanced. Yeah. Well, Rob, what do you got on the. The outra?

I got on the. I mean, earlier on I said it's that outrageous doesn't have to be about dressing outrageously or acting outrageously, but it can be. And a lot of the time people say, oh, yeah, but that's not professional or that's not me. And the answer to that is, well, it doesn't matter. It's. Are your customers going to notice it and are they going to respond to it? And it's not about whether you like it or not, it's about what your customers like. And I always look at, you know, the perfect outrageous marketer from this point of view is Richard Branson, the, the founder of Virgin Group. You know, when he launched Virgin Cola in the US he rented a tank and drove it through a New York Times Square over Coke cans. You know, he got paid his team to line Times Square with cans of Coke and then he just drove this tank over it. And then when he was launching Virgin Atlantic and flying from London to New York, British Airways, the. The national airline accused him of being, accused them of being pirates. And so he literally dressed his check in team in pirate costume.

I didn't know that.

And then he got. Got on the plane dressed as a pirate as well. And then on another flight, he dressed up as the pilot and he made people think that he was going to be the one flying them all the way to New York. So it's, you know, you don't have to dress up as a pirate and you don't have to rent a tank, but you are part of your brand and you can make it outrageous just by what you do. The event I was talking about in Dallas back in March.

We chose a pirate theme because we were supporting a charity that's called Pirate. And so we actually did our presentations dressed as pirates.

And the whole event was themed around it. And it's just part of that, having fun. That Bill was mentioning as well.

Doesn't it make it easier, too, if you're having fun in your business and Rob, you wear it, like, without a tie, I'm sure it felt like less of a noose around your neck upside down. You know, that's how I always see ties. But, yeah, I mean, it could just be enough to, like, shake you, make you almost feel like, oh, I'm risking things a little bit, you know, and people get attracted to that.

Yeah.

It also kind of goes back to steps three and four, where you can kind of look at various things in your industry where you're like, everybody's been doing this in a boring way for a long time. How can I. How can I spice this up a little? How can I add some pizzazz? Right.

I mean, at one stage, I found.

A coat, an overcoat that would.

I know you live in San Diego, so you probably don't know what an.

Overcoat is, but you don't know what a coat is.

But it actually fanned out like a cloak as I walked. So I started wearing this to meetings, and I would walk into a meeting, and it was like, you know, it's like Batman had just appeared because this coat was fanned out behind me, and I'd sweep in.

Like you say, people remember it.

They do, yeah.

It makes me think of Neo in the Matrix as he walks around.

But, yeah, everyone can do it. Doesn't matter. It doesn't need to be appearance. It could be the way you speak. You know, like, for. I feel like we do that, or at least we've tried to do it for a long time in our podcast is break the mold of a business show. We go a little deeper. We have a fun conversation. We're not, you know, a set line of questioning. I mean, there's. There's different things that we try to apply in just this form of marketing alone.

Right.

Yeah, let's. Let's move on to. Yeah, Good.

We have two more steps. Okay. Okay.

Yep.

And. And we'll do step number seven real fast because I want to leave more time for step number eight. But we will do. Okay. Because we already talked about it. Step number seven is outrageous. Advertising is fun, and it lets you make your business fun, too. Okay. Because again, as we've talked already. Okay. When you have a business, you know, you don't always feel bad. Things are terrible like that you want to do something where there's some fun, where you think back in yourself, gee, this is so great. You know, and not only for you, but your employees. As well. You know what I mean? That things would be fun for them. Because, you know, when I had Glazer Kennedy back in the day, okay, we had 30 employees, okay. And nobody wanted to get out. Okay. They liked what we were doing. We liked how we were helping people like that. And so, and, and also when we would have our events and things like that, we would always have fun.

So, I mean, so that's a key piece of this thing, of the eight steps is one of them is you have to have fun. You really have to have fun. I mean, I know Joe Polish. Do you want to talk about Joe real fast or you want to go into step number eight? Rob?

I was actually going to talk about.

Russell because he used to be one of your Mastermind members as well. And Russell Brunson, his campaigns are always incredibly fun.

And the whole point is, when you.

Make your campaigns fun, people always want the next step.

It's not, oh, no, here's another sales.

Letter from this guy. It's, oh, gosh, I wonder what this person's going to do next. What's this video going to be about? What's the postcard going to have? What's this box that's just arrived? And it just keeps people actually wanting to receive your marketing rather than dreading.

The arrival of yet another sales letter.

Or sales email or another tacky video or whatever.

It's a good point. And even on Russell, when we had him on the podcast, he was putting his traffic book out there and he had all these beautiful videos done. And, yeah, it just sucked me in. I was like, okay, I know it's a sales video. I know what he's doing. I've already chatted with him, but I still want to watch.

This is great.

Russell will dress up as Batman quite happily for events and things just to.

Walk around his house.

Yeah.

That'S the thing.

He thought our guy was nuts for wearing Super Mario, but he thinks nothing of dressing up as that.

He lives in it. I mean, that's confirmed. We had.

We had.

Yannick Silva was in the second book as well. And he ran. He ran an event that was themed around Alice in Wonderland. He dressed up as the caterpillar and he greet as people walked in. He was there with his hookah and he even put on his best caterpillar voice.

Yeah, well, even his old. Even his old underground events were all like sort of James Bond, Mission Impossible suited up events.

Yeah.

I mean, he was always really into sort of the playing with it a little bit.

Yeah.

Yeah. And that's Gonna make people want to come back for the next event.

Yeah, right, right, right. I mean, even. There was even this old guy that spoke at twice this event. Okay. I don't even know him, but it's an old guy, okay? And he.

And.

But anyway, so that is step number seven. Okay. Okay. And we could be talking about seven number step for about two days.

Yeah, yeah.

Let me turn. Sorry, I apologize. Let me turn this off.

Come on. All right.

Listen, I turned it on. I turned it on just to make sure it was outrageous. Okay?

You nailed it. Achieved.

But let's talk about step number eight, because step number eight, there's a lot of. Actually, the campaigns are in the book. Could apply to this. Okay. But there was one particular one that really did apply to it. Okay. Although there were several of these campaigns in there where it actually would apply to it. So step number eight is every outrageous campaign should create an emotional reaction in order to deliver an experience. Okay? And that was a key word to create an experience. Okay. And now I'm going to let the old CPA guy to actually explain this because his name is Marisa Murgatroyd. Okay? So go ahead, Rob.

Yeah, so we brought in Marisa Murgatroyd for the second book, and her whole thing is about experience marketing.

And really, it's simple.

Most marketing for decades has been about pushing information at the consumer and telling them what they need, telling them what's good for them, and telling them what to think and telling them when to buy and everything else. And we need to turn it into something much more engaging, into something that's much more experiential and much more two way.

And so anytime that we can create.

An experience for people in our marketing, it's going to skyrocket. One, actual sales, and two, retention.

And so, you know, Bill said a.

Lot of the campaigns in the book, and actually, if we look back at the first book, a lot of those were about experiences as well. But you mentioned Joe Polish before. Joe Polish's campaign was all about finding.

True love and using his marketing for dating.

And really what he did was he created a sales editor that was about. That took people on an emotional journey as they read it and got them ready for. Is this the person that I want to meet for a date? Nick James, who was the guy with Super Mario. His campaign was based around the idea that his wife had hired a private detective because she thought he was having an affair.

So people are being sent the private detectives report. They're being sent photographs through the mail. And of course, at the end, it turns out that he's having an affair with Super Mario. And that's where the.

That's why.

That's so cool.

And Yannick's. Yannick's camps and events were all about creating experiences. And so, yeah, that was why, when we created the alliance, it wasn't just about log in and watch this week's training or this month's training. It was login, speak to us, ask questions, send us your campaigns, get feedback, and get that. The. Get that conversation going. And then, you know, twice a year, we gather in person, which is why this year, you know, obviously, we can't gather for the second time, which is why we're running a live event in November.

That's.

I mean, the experience, I think, is so important. And that's where, you know, just an example, I guess, that what we do here is the podcast is connected to other pieces where we allow folks to kind of select their own journey. And we have a lot of different paths for them, different books, different topics and things that, you know, if they raise their hand. Cool. Well, we're going to, you know, segment them, of course, in our list, but we're going to also cater that message to whatever's relevant.

I love the eighth step. And. Yeah. Where does that take us now, Bill?

Well, then it's going to take us to step number nine. It's somewhere in life.

You know, we have a night.

We're not there yet. But the point about that is we had. Originally I had seven steps, and now we have eight steps. And the thing about that is you're always looking for the next step. Okay. Okay. And you always have to have your eyes open, looking for things, listening to things like that, and eventually you'll hear some new things that actually you'll say will be the next step. And again, the whole thing, that's part of this whole thing, it's about marketing. It really is about marketing. There were so many media that we've used in these two books. Okay. And actually, at the end of the book, you can see all the media that's on there. Okay. And so that's really about what this business really is. And the other thing I would say about this. And then. And then at some point, I'd like to tell you about some. Not my book, but some other books that I watch. But I also will say that you always have to be looking for additional things that. Number one. Okay. And then the other thing I would like to just mention my good friend Zig Ziglar. Okay. Unfortunately, I lost him. Okay? But. But. But he actually. When I owned Glazer Kennedy, he spoke at three of my events for me, okay? And. But the very first thing, when I was at that first event, that I didn't. Even from a distance, okay? Because I wasn't running that event, okay? He was teaching people about this one thing, which I actually put in my hand. There were five reasons that don't buy, okay? And I won't tell you the. All this. All the. All the five steps, but I'll tell you the last step, okay? Because that's the biggest one, which is no trust. See, the biggest is no trust. So people don't want to buy from you because they don't trust you, okay? So one of the things I would tell everybody, okay? And I. And definitely it applies to our business now, is we want to always have people to be able to buy something from us because they trust us. Because if they trust you, they want to get more, okay? Okay? Because after they might buy the first thing, they want to buy the next thing, they buy the next thing. And the reason why is because they trust you, okay? And that's so important. That's always been very important to me, even when I own a menswear business, okay? When I sell them suits, I want to make sure that they were happy with their suits, you know, and things like that. And they want to come back and get more suits, okay? And it makes it so much easier to get people to buy, okay? So even if you're creating this podcast, you have to make sure people trust you, okay? That is so important. But I will mention a couple books that I really suggest people should be thinking about, okay? And then Rob, since Rob is really a big book guy, okay.

But one of them is one of the guys in my mastermind group before is Matt Ba Sec. And if you haven't got his new book yet, you definitely want to get this book. It's my marketing side sidekick, okay? Because he creates so many emails. So many emails. He actually put it all together to show the best way he created emails for people. Okay? So you definitely want to get that book. Okay. The second one is actually, I spoke for Brian Kurtz. Okay. Has Brian everyone this podcast.

He has been. Yeah, Brian's an awesome guy. Yeah.

As he should be. Okay? And he said when I asked me to speak for him, he mailed me over his book. Of course, I mailed him back my book, okay? And this is one of the best books I've seen in years. Okay. The one thing I really like about, well, That's a lot. But one thing I. I'll mention is when you go through his book, one of the things he tells people is with the people because basically he builds together Mastermind members. Okay. And the big thing about it is he makes sure to help them, to tell them how to do it online and offline. That's a key piece of that and that's the reason why this is such a great book. Because of that, he doesn't just do it offline, not just online, a combination of both.

And just for audio, folks, that's over delivers the name of that book from Brian Kirk. Yeah, right. It's a great book.

It is great. Okay. By the way, I didn't read this book. I read it twice.

Well, it's also. Also get the book or get on email, his email list. I think he sends like his best chapters in like once a week. I mean, it's almost like a mini book in a new version of Over Deliver. It's really worth it.

Right, right. No, he's. I mean, he's terrific. Okay.

Yannick has, Yannick Silver has read a couple books, okay. I'm not going to mention his most recent one, okay. Because the only one you could ever find out about. His newest one is you have to go to the virtual event. But. Okay, but the work before that is Evolve, Enterprise. Okay? This is from Yannick Silver, a really great book. Okay? Now this one, I didn't read it twice. I only read it once, but it was still a great book.

Yeah.

And then the last one, but. And the reason why I'd say this one is because.

You always have to think about who were the ones that taught you a lot in the beginning and helped us so much. Okay? And you probably nobody has ever heard of this guy, okay? But it's one of the best books in there, okay. That he sent to me, okay? And this was from Vincent Serpolli. And people probably never heard of this name, Vince Ripoli, okay? But Vince Rapoli is a guy. When I first was in the menswear business and then even after I owned Glazer Kennedy, I used to have. I would bring Vince over to teach our people.

To be able to help people better in the book, okay? For the actual business, okay? And this is called, have you forgotten? Okay. It's a great book from Vincent Zapoli, okay? And I, by the way, I just called him last week, okay? Okay. Just to stay in touch with him. And he's 92 years old now and he's still as sharp as you can Imagine.

Oh, cool.

So. So there's a couple books. Because normally there's so many books out there you should be looking at. Okay. I mean, a lot of times I try to read, read a book about once a week. Okay. So I'm always looking for more books all the time. But you're always looking for new things for your business. Now with that said, okay, the CPA guy, smart guy.

Thanks for being prepared, by the way, for all these books. What you got, Rob?

Well, the problem with asking a publisher to name their favorite books, so I narrowed it down to two. And they're kind of tangential to marketing. But the way I got from accounting into marketing was via the world of influencing and persuasion. And I started to look at what makes people tick, what makes people make good decisions, what makes them make dumb decisions. And one of my favorite books around that is there's a guy called Dan Ariely who calls himself a behavioral economist and he looks at why do people make decisions that they do. One of his books is predictably irrational. And it's just a fantastic insight into the way people's brains work when you put, when you give them information and how they then process that and reach a decision. And if you understand the way people's brains work, then you can tap into that in your marketing and just make all your campaigns fit that decision making process.

The second book I would.

Recommend is called Influence by Robert Cialdini.

I would be surprised if anybody who's in marketing hasn't read that, but if you haven't, then I'm going to use one of Bill's favorite phrases. If you haven't read that book, you're dumb.

Call it as it is.

Because it just breaks down everything into six simple principles that you need to apply in your, in your marketing. And when I started teaching marketing, you know, 80% of what I was teaching was just Robert Cialdini's principles dressed up in other clothes and dressed up to, to make them more about marketing and less about persuasion. And then the final one, and I didn't hold up the other two because they're ebooks, but the final one is a book called Flipnosis.

Flipnosis, okay.

Art of Split Second Persuasion. And that is, you know, and that again, it's another persuasion book, but it's about how do you make people make decisions quickly? And in marketing and sales that is an indispensable skill because most of the time the reason we don't make the sale is because we allow people to take too long to reach a decision. And so if you can teach them how to make that decision quickly, then you can close the first sale. And the first sale is always the hardest. And after that, it becomes so much easier.

Yeah.

Yeah.

So those are my three recommendations.

You guys are amazing, unprompted, and yet all these recommendations. Great. Matt, let's close it off with the virtual summit because I want to leave some. I know we're like, right at the end, but we didn't even get to talk about the summit, so. Yeah, I want to make sure you get some love there and we send people that direction. So give us the overview there and we'll tee people off for that.

You want me to get started, Rob, or you?

Either way.

Well, I'll get started and I'll let you continue. How's that sound? Because, you know, you always will put the CPA at the end anyway. Yeah. So my. My point again, I never knew you were cpa.

Sorry, Rob.

I mean, there's a reason I keep it a secret.

Not anymore.

The. When we were talking about creating this virtual event, okay. And we. We also know, number one, we had to do it virtually, not live, unfortunately, the next. When we can, we will do our next events live. But we can't now. But we talked about how do we make it so powerful in order to help people to actually get online to be for this event. Okay. And the reason why we looked at the people that we said would allow them to present. Okay. Is every one of their businesses are still doing great, in spite of COVID 19. Okay. That was a key thing for this whole thing. So we actually are going to have around 25 presenters, which also includes one of them is from Rob, the CPA guy. And one this menswear guy. And also my daughter Mara, who's pretty much in charge of everything anyway. Okay.

And so we'll create. But. But all with all of us. Okay. We're going to be teaching people how it will work in your business regardless of what you're doing. And also in spite of COVID 19. Okay. But we also have some other really great presenters that would be there as well. I mean, I don't know if you ever met this guy named Ryan Dice.

Oh, yeah, he's been around.

Ryan is doing a great presentation. Okay. Because with him, if he says no, I'll kill him.

I'll send him this episode or that clip.

You can. Okay. He was in my mastermind group for eight years.

Wow.

He was in my mastermind bravery. Russell Brunson was in my mastermind group for six years. Okay. But Anyway, going. And by the way, one key about that, which I want to mention that because I mentioned a couple guys, my mastermind group, one of the smartest ways to grow a business for yourself is to be a member of a mastermind group.

So, I mean, that's one thing you should always think about. Okay. That in doing a bit. Because over the years, I saw so many people decided to get into a mastermind group, and they were the ones that really grew the biggest business. Rob, give a couple more examples of this.

Yeah. Somebody else you might have heard of, Dean Jackson is going to be talking about referrals. We've got Rachel Peterson coming in.

Mike Koenigs is presenting the crazy dinosaur marketer himself.

Yeah, the Disruptosaurus himself. Ed Rush, who you mentioned is going to be on there, and Marisa Murgatroyd, who kickstarted that whole eighth step. We've got her back. And she's talking about.

She's talking about she had a sales process that delivers multi million dollars every time.

Wow.

And a lot of people would be scared to even tweak that. She actually abandoned the whole process and created a new one to deal with the whole COVID 19 situation. So, yeah, like Bill said, we've only invited people whose businesses are doing as well or better during COVID 19. And really, you know, it's not about COVID 19. It's about, what do you do when things don't go your way? I'm. Bill and I both. I mean, I started my business a few years before the 2008 collapse, so I've already. I'd already been through one business, one. One world meltdown. And so this time around, it's kind of like, okay, so this is happening again. What did I do last time? And how do. How do we adjust? And I think that's what's caught a lot of people off, is people have forgotten that these things do keep happening, and we just need to learn the right principles. And so, yeah, we brought together this panel of effectively the most successful marketers we know right now who have pivoted, changed what they're doing, adjusted, and are making their businesses bigger and better.

Awesome. Well, I know this is what it's happening. What, November 16th through the 18th, correct.

Yes.

Perfect. Yeah. So that should be before this goes live. Of course. So, yeah, so go. What link do we want to use?

Oh, are we making a link? We can do hustleandflowchart.com Outrageous.

Outrageous. Should work. Yeah, as long as people could spell it, which I'm sure they can, because they found you before.

And we will link it up on the episode notes as well. So go to the episode if you. If you don't know how to spell outrageous.

Hustleandfluechart.com outrageous will get you there to the registration page. And yeah, that's gonna be fun because it's an honor to get that collective mind share in one spot virtually. Yes. But still, it's amazing. And the fact that you can access their brains and swipe.

Well. And actually, one of the things that Bill and I both forgot to mention is each of the speakers will be staying on after they've presented to answer questions live. Oh, that's something you can't even get at a live event. Yeah. Is the live Q and A with each. With every one of those speakers.

And can people still get a copy of this, this volume two book somewhere too? Because this book is really amazing. I mean, it's like an encyclopedia. You can just flip to any page and get a new idea for your business.

I mean, if somebody wants to buy one. Okay. We can. We could put together for as many as 10,000 for you.

Okay.

That you could purchase them.

Such a generous guy. Right.

But I would like to make one last comment, please.

Okay.

Is that. Actually, I want to thank Joe and Matt. Okay. Okay. Because what you're putting together now is very helpful to people. Okay. So I want to say congratulations to you two guys. Okay. It's really good that you're creating this and you're looking for people to be on your podcast and every one of them, you figure out what they're talking about and teaching about and on and on and on. So it's good that you're putting this together. And I do like the fact when you put. When you ask your questions, at some point you're laughing.

So you're one of the eight steps that's happening in your business arena.

Oh, we appreciate that so much.

Thank you.

That means so much coming from you.

Thanks a lot. You've helped us along the way. So, yeah, all the grateful. Yeah. Gratitude's right back at both of you guys. So I can't wait to go to your guys events and hopefully one in person in the near future. So, yeah, thank you.

I look forward to seeing you there.

We'll be there.

I'll make sure we send you a link. So if anybody does want to buy a copy of the second volume of Outrageous Campaigns, we'll send you a link that you can put in the show notes.

Perfect. Thank you.

So people can pick it up.

Well, Rob Bill, you guys, it's been a pleasure and hope to chat again soon. Thank you.

It's been fun. We'll speak to you soon.

Hey, hey, hey. Thank you for listening to that episode. This is Joe Fear. I'm sure you probably already knew that, and Matt is not here right now, but I'm pretty sure he enjoyed the episode just as much you and I did, because, you know, he went into the production of kind of making that thing right along with me. So thank you very much. And I want to give a quick shout out to our buddies over at Easy Webinar. These guys have been supporting us for a while, a long time, and Casey Zieman is just a super good guy all around. He's actually been on the show before. He's the founder of Easy Webinars. So if you look up Casey Zman on any podcast platform you're listening to, go check him out. Go check out his backstory, what he's all about. You can learn a lot about webinars as well. And right now, Easy Webinar, these guys are actually hooking you up with a great trial. It's a completely free trial to test out their software, soup to nuts. Check it all out and see if it's a good fit for you. If you go to easywebinar.com hustle, that's H U S T L E. If you didn't know how to spell hustle, there you go. So if you go to easywebinar.com hustle you can go grab a free trial. And Easy Webinar literally lives up to its name. It's super simple. I mean, super easy, and it does all the stuff that you're looking for in any kind of thing. With webinars, I mean, they literally cover every single type of webinar you possibly can do. So from live to automated to scheduled at specific times, and all these crazy features in between, can't even list them all out. I'll be here way too long. They give you a ton of advanced analytics. What's working, what's not. During your webinar, based off all these actions, you'll see who attended, how long they stayed, if they clicked the offer or if they didn't. Basically, you're gonna make more money and you're gonna work less with this thing and you're gonna create better relationships with the folks that are listening. That's the good experience. You wanna give that good experience along with some great content, of course, and a killer offer if that's what you got for them. So go try it out yourself. Go check out easywebinar.com hustle. That's easywebinar.com hustole. All righty righty. So that is the end of this episode. Thank you so much for listening to this episode, enjoying it. Hopefully you did. I'm pretty sure you did if you lasted this long. And go check out easy Webinar when you get the chance. And we will talk to you next time. Bye Bye.

Thanks, everybody for listening to this episode of the Hustle and Flowchart podcast for taking the time to listen. We want to give you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically have a Cliffs Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice simple notes version that you can find on our website. So go to evergreenprofits.com find this episode that you just listened to, and give us your email address and we'll send you the notes. Thanks for listening.

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