Biohacking Your Way to Success: How To Be Productive AF Without Mental Willpower with Theo Lucier

People knew me, had respect, they had really good income, especially at the time, you know, multiple six figures. I got to the top of that mountain and I looked around and I was like, damn it, I climbed the wrong mountain.

I know that feeling right?

Yeah.

Hey, I'm Joe Fear, and welcome to the Hustle and Flowchart podcast. This is where we talk all about building businesses so they give you the freedom and fuel for your life. I'm not here to help you build a billion dollar business, but I am here to help you create a with systems that work for you so you can make more money than you need just by working part time. You know, I was a chronic hustle mode kind of guy and I want to share my experiences and mentors I've met along the way to help you reframe things to be the most effective as an entrepreneur. I wish I had this guidance and insight when I was younger. So that's what I'm doing here for you. Please share and enjoy.

Hey, we're back with another episode with.

My buddy Theo Lussier, and this is the third time he's on the show.

And there's a reason why I keep bringing him back.

He's a crowd favorite. A lot of folks reach out to him. And still to this day, from episodes years ago.

In this episode, we're going to talk about how to be productive AF without the mental willpower.

It's actually not a brain thing, a thinking thing. You know, if we're going through issues.

If we're feeling burnout, if we're feeling.

Stressed out, whatever it might be. He explains how it's actually flipped and it's our bodies we should be taking care of. And there's very simple protocols, supplements, vitamins, and other lifestyle changes we can make that will actually help us create energy.

From the inside out.

That's what he talks about. He actually went on this crazy journey.

Of understanding science, understanding himself, because he.

Had catastrophic burnout himself around 40 years.

Old, right as he was building up.

A really successful real estate company in San Diego.

He chose to quit that for himself, totally pursue a different path.

And he talks about that and how.

He switched that business completely and then had to discover new models that fit.

What works for him.

So I'm going to leave it to him and make sure to go check.

Out all the resources linked up because he gives a lot. And you'll want to go a little deeper here after this episode.

Here is Theo Lucier.

Theo, you're back. Around three.

Dude, it's been a while, man. I mean, things have changed for both of us in a lot of ways. Only one me now, you know.

Yeah, yeah, I'm. I'm really excited because we've known each other a long time. And when you make changes, especially, you know, a little later in life or after having maturity in one business model and then you step into another, that's kind of what I'm most excited to talk about as well as, you know, things like how to generate more energy and willpower and stuff and all that.

That's what gave us hints of that. Years ago when we had you on the podc, I looked it up. It was like episode two 70 or it was 227. Anybody who wants to go back. And then 243. And now we're at like 500 and some change. Okay, we've had some changes.

Yeah, yeah, yeah, you have. I still have people contact me from that podcast occasionally.

I mean, that's why we brought you back twice in a row pretty quickly after, I remember, because you just. And this was the feedback too. It was like an encyclopedia of knowledge and actionable steps we can take that are not really conventional. But when you start to go down the rabbit hole and research for ourselves. I know I did. After the conversations, I was like, yeah, oh, man. The pieces all start connecting and now even more so years later. But I guess catch us up, man, like, what has been going on in this gap in time for you? And then we can dig into some of these topics we've been planning around.

Yeah, let's talk about that. So you know my backstory, but some of the. Some of the listeners may not. I was in a previous business that I co owned for 15 years, and it was multifamily real estate, commercial real estate. Basically. I sold apartment buildings. We were vertically integrated. So we did the remodels and the management maintenance as well, being the broker for them. And I devoted everything I had to that in my 20s and 30s, 45 now. And I went all in. I sacrificed everything. I remember back in the day, like, you know, doing open houses and stuff on Saturday morning, Sunday morning, watching people walk to the beach. And I'm just sitting there sweating in a shirt and tie, you know, and I was like, oh, this is it. This is. This is what I got to do. And when I got to the top of the mountain, you know, I was. I niched down. I used Dan Kennedy marketing principles. That's kind of the marketing system I quote, unquote, grew up in and niche my business down and so, so I was, you know, decent sized fish in a very small, niched pond. People knew me and had respect. They had really good income, especially at the time. You know, multiple six figures back then, you know, meant something. Nowadays with the rampant inflation and just funny money everywhere, it doesn't. But.

I got to the top of that mountain and I looked around and I was like, damn it, I climbed the wrong mountain.

I know that feeling. Right?

Yeah. And, you know, that hit me in my. My late 30s, early 40s. And it wasn't a midlife crisis thing. I've. We've all had multiple midlife crisis, as I certainly have. And, you know, I was always able to. To manage those and adapt, but this one, I couldn't. I just, I. On a spiritual soul level, I was investing huge amounts of time in doing work that it was not aligned with my soul. And I know that's kind of a little bit of a cheesy way to express it, but like, literally, like hurt my soul. I think kind of an easy way to tell if the work you're doing is appropriate for you or not on kind of a spiritual, energetic level is does it make you tired or does it invigorate you? Right. And I used to have to use all these tricks to get energy to be able to do the work that I was doing. So I burned myself out on stimulants. I used alcohol to come down from the stimulants. You know, stimulants. I mean, like caffeine, yerba mate, stuff like that. I wasn't running around with a crack pipe, but I can't see that in. You probably. Probably should have it at some point. But because of that, I burned out my endocrine system and I had massive burnout. In fact, the first iteration of my health company that I started afterwards was, Was burnout detox. And I did a whole summit around it and all that. Yeah, that was kind of the arc. So I went from being successful in a small little niche real estate market in San Diego. It was very hard to do. You know, I moved here by myself. I had no connections, no outside funding. I didn't go to high school here, I didn't go to college here. I did it all on my own. It took a lot of energy, got to the top, looked around, and I was like, dang it, I'm on the wrong summit. And I. And I was like, I can't spend the rest of my life doing this. So immediately made some huge changes. I got my health back. You know, my biggest problem was low energy, chronic fatigue and burnout. So I figured out how to reverse those. Long story short, especially those of us who are entrepreneurs or business owners, we blame ourselves. We say we lack willpower, that's why we're burned out. And we try to use these top down mental models for that. And that is actually backwards. You need to fix the physical foundation, the cellular energy foundation first. That's what generates energy. And the more energy you have, the more willpower you have. And so you want to start with the foundational first. But here in the west we're taught to go from the top down. So metal. And then went all in on health and Internet marketing. And I've had probably a dozen different iterations of that business since then. Tried out all these different models. I was trying to figure out what works. Do I do summits? Do I do info products? Do I do coaching? Do I do leverage group coaching? Do I do one on one? Do I, you know, all this stuff, Do I do social media and go the publishing route and just build a huge audience? Do I do supplements? And I took the wealth dynamics test, which, you know, it's been around, I think 20 years. I hadn't heard of it until recently and I took it and I was like, wow, this makes perfect sense. Like these things that I'm trying to do, an Internet marketing that make me tired, these don't match my personality profile. This is my personality profile. So I'm going to build a business kind of around this and then do what I can to outsource to other stuff or minimize it. And so that's been kind of the arc, you know, I finally picked a business model I'm all in on and I'm just focusing on one thing now instead of like 30.

That feels good, huh?

That right?

Just mental load and everything.

Emotional, energetic. Gosh, man. I mean that's the craziest thing if you're doing online marketing is that there are so many business models and there are so many people promoting each individual business model. And guess what? You could be successful at any of them. It's just what is going to fit with your lifestyle and your goals, you know?

Yeah, man. Well, wealth dynamics often go back to that one. I feel like I took it years ago. But yeah, I mean there's so many of these, these tests as well. And I know that's a great one. And there's a book behind it as well.

Yep.

And what's really fun, I don't know if you've done this, is plug some of your results into chat GPT and then just start. Because it's knowledgeable around like at least the frameworks of these things. And then you could start prompting it with questions about whatever, you know, business models and like have it kind of give you a little bit more customized approach to. To your results.

Yeah. That is super interesting. I haven't. I haven't done that yet. I didn't even think of that use. I mean, this, this whole AI thing is getting. Getting crazy. I mean, it's nuts.

Yeah.

Almost don't even know where to start. But I have used ChatGPT for a couple things. It's been interesting. Good for copywriting prompts, for sure.

Exactly. And that's where that's my usual go to tool. But for things like this, I think it's a good extension. When we're already doing something, you just want to go a little deeper.

Yep.

Hey, I wanted to pause this and give a quick thanks to my friend Greg Merrilies and his team at Studio One Design. They're the ones that built my website over@hustleandflowchart.com I couldn't be happier.

Thank you.

They nailed it. It looks so professional. They basically read my mind on the vision and they executed it beautifully. I now have a perfect offer to display. It looks super clean. I've already been getting a lot of people asking all about it and I've been referring everybody to Studio One. So they actually put together a quiz for you if you're looking to optimize your current website or build a new one as a full quiz that gives you a ton of results on how to improve and optimize what you're doing. So go complete that quiz@studio1design.com Joe that is studio the number one design.com Joe. It'll give you a free report after you finish that quiz. He's also given away some cool bonuses, so go check it out@studio1design.com Joe I.

Want to go back to what you said about the. That whole topic, top down, when really it's flipped when it comes to burnout or just I guess, mental load, whatever it might be.

Yep.

I recently and this like completely shifted and I think it's exactly with what you're saying. There's a doctor from the UK called Dr. Alan Watson. Not one or Watkins maybe, but he talks about. He had two TED talks and I remember very clearly it was like it was essentially that ascension ladder and it's like thinking and then it goes all the way down to essentially our emotions, you know, feelings. And then down to physiology and you know, it's rooted in hrv, heart rate variability.

Yeah.

And really once we get to that foundation level, then everything builds up from that point. And so I'm curious of, I guess dig a little deeper from your perspective of that perspective that you have now after going through it. And you know, I'll link that, those videos in the show notes. But I'm curious from your perspective.

I'd be happy to. And I think this is a valuable topic for any business owner or entrepreneur or salesperson or whatever to hear because this costs me a lot of time and a lot of money to fix before I finally figured this out. And so basically in my previous business I was still interested in self help and kind of generating more willpower, having more energy and stuff, but I was trying to use all these thought models to do that. And so like change your thinking, positive thinking, you know, reading all those kind of books and going to seminars that, like motivational seminars, things of that nature. And what would happen is I'd have a buzz for one or two days after a seminar or I'd get a couple insights from books and be really excited and then the same pattern would repeat itself. I'd be, I'd be tired and I wouldn't want to send emails back to clients or I would get a referral and I would kind of dread meeting them or I just, I'd wake up tired, you know. And the issue is, is that, you know, if your body is starved of nutrients and it's poisoned by toxins, it's just not going to generate that much energy. And if you don't generate, if your cells aren't generating energy, you don't, you're not going to have that much willpower. And there is no mental model, there's no motivational seminar, there's no book, there's no tactic that will fix that. You have to clean your house first and then you layer on the mental models on top of that. But here in the west, especially in our entrepreneur community, we're taught the mental models first. Nothing else matters. I mean, we've all been to the seminars. I will say it's gotten better in recent years. But I, you know, I remember going to Dan Kenny seminars back in the, the mid to later 2000s. And you know, you'd see these guys that are like a walking heart attack. You know, they're like 300 pounds, unhealthy, huge bellies, you know, but oh hey, they're millionaires. You know, it's like living in Life.

Yeah, yeah, yeah.

It's like never added up. So I felt frustrated all the time and I felt like my willpower was weak and maybe people listening to this have experienced the same thing. It's like, oh, I'm tired all the time. Like, oh, well, my willpower is just not good enough, you know, or like I can't finish this email queue and respond to all these people or I can't get this product out, or I can't write this piece of copy. My willpower sucks. And so I, I just need to think more positively or be less negative. Well, guess what? That's a heck of a lot easier to do if you are producing more energy. And there's only two causes of low energy at the cellular level. Lack of nutrients and excess toxins. And you know, emotions that don't serve you or beliefs that don't serve you can also be toxins. But you deal with those later after you've addressed the physical part. You know, most people are deficient in really basic things that are not expensive. So I mean iodine, zinc, copper, vitamin C, magnesium, and then vitamins A, D and K, those are like the eight basic ones that you can find anywhere. And you can get most of those from food sources as well. So they're more bioavailable. So I started by addressing like the most basic. So like those, those eight things. And a lot of entrepreneurs will like I did originally as I tried to cover that up. So I tried to cover up the nutrient deficiencies and the, the toxic overload by taking nootropics, by drinking more coffee, by doing. And that's a short term solution. It'll work short term, but eventually you burn yourself out. And once I address the nutrient deficiencies and then I detox, I wouldn't do that, do it in that order today. I would detox first, then add the nutrients. And there's many different ways. There's big detoxes, there's little detoxes, there's daily detoxes. We can talk about a few of those if, if you'd like. But I like the simple, actionable, easy ones to do that you can just kind of do. Yeah.

Of like something simple because I'm a big fan of the micro things that can compound over time. So like, is there like a good daily or often practice?

Yeah, yeah, there is. So the easiest one to implement. I'll give you a few. These are ones that I do every day. So I take a minimum of 4,000 milligrams of vitamin C per day. So that is a.1 teaspoon is 4,000 milligrams. Sometimes I do eight. Vitamin C, at its core is an antitoxin. And most people don't know that, but that's. That's how it works. So toxins in general, most of the time, are what we call electron stealers. They rob your body of electricity, and something like vitamin C is an electron donor. So they're like little battery chargers for your cells. And so certain things will run your cellular voltage down, certain things will bring them back up. Your cells fundamentally run on little tiny microcurrents of electricity. This has been known almost for a hundred years now. So the ATP chemical cycle, it sits on top of the biophysics electrical cycle. So the little mitochondria, they run on electricity. So poisons, they. They run the voltage down and. And good things, they charge it back up. It's literally that simple. So vitamin C is cheap, it's available anywhere, and it's an antitoxin. It neutralizes toxins in your bloodstream and in other areas of the body. I take a little pinch of borax. Borax is an ionic form of boron. Boron detoxes fluoride. It helps smooth out hormones, both in men and women, and it has a few other effects. But, you know, fluoride, we're exposed to pretty frequently here in the US Water, right?

Like, yes, and everything, basically. I've heard San Diego, too, is one of the worst.

Oh, it's. It's wretched. Yeah. So anytime you wash your hands, take a shower, if you don't have a whole house filter, drink tap water, which I hope you don't, you get a lot of fluoride. But even in tea, so it's kind of. A lot of people know that. But most tea plants, like green tea, black tea, it preferentially pulls fluoride out of the soil. And fluoride is used as a pesticide. And so even if you get organic tea, if that soil's ever been conventionally farmed, it's pulling a lot of that out. And so you get fluoride in your tea. So, you know, boron, it's so cheap, you can get like a year's worth, probably like five year, maybe even ten years, for, like five bucks. You know, one of those boxes. Yeah. And so I do that one, and then the third one that I do every day. And this is a particular note for people who use their brains a lot, cognition is edta. So EDTA is an amino acid made from vinegar, and it is really, really Good at pulling heavy metals out.

Oh, okay.

Yes. So 86% of the lead that was burned during the leaded fuel days is still out in our environment. We breathe it, it's on our skin. It's. It's in everything. Lead is an element. It does not break down once it's in the environment, just stays where it's at. And lead is. Reduces intelligence, makes you gain weight, it decreases circulation of blood. I mean, there's all kinds of things. But EDTA removes lead, mercury, cadmium, and a couple other metals, and that one's. That one's huge. Like, people's cognition goes up, their blood flow goes up, they feel better, they look younger, their skin looks better. Like, hair loss, in some cases slows down or stops or reverses. A lot of people know that, but heavy metals can contribute a lot to hair loss. I've had just a lot of friends that know me get on edta, and they love it. I mean, it's. Especially for men, too. It's. It's a really good one.

So that basically sounds like to clump all the heavy metals. Right. And then it allows you to just, what, pass it?

Yeah, it's. That's exactly right. So it's like. It's like a molecular cage. But more importantly than that, there are other molecular cages out there. Like, we can. We can grab a. Zeolite would be one. Unless you get very specific types of zeolite, because zeolite is such a strong chelator that some of them come already loaded with tons of metal, particularly aluminum. So if you're getting zeolite, you have to make sure it's one that has a lot of silica in it, negate the aluminum that it already has pulled out of the soil. Right. EDTA is just. It's edta, you know, it's amino acid, doesn't have any metals in it, and it pulls out, like, all these different metals, and it aggressively chelates them. So most heavy metals are stored in our fat because they're so dangerous, the body will shunt them out of the bloodstream and put them into fat right away to kind of seal them off. And so when you take edta, it pulls it out of fat pretty aggressively. Yeah. And getting back to the intelligence thing, you know, your brain and nervous system are over 70% fat. So, yes, some of it will go into your abdominal fat or whatever, but a lot of it will end up in your nervous system, and it affects your cognition. And you'll see a lot of older people, especially men, the incidence of Parkinson's and Ms. Has gone up I think like 4 or 500% since the mid-90s in men. And a big contributing factor to that are the accumulation of heavy metals and nervous system tissue. So it makes, makes the nerves and muscles misfire because it's electrically conductive. Right. And that's, that's where that comes from. So edta, you can get a bag that'll last you a couple years for like eight bucks.

You know, everything you're saying are like, okay, yeah, just, just pause, go order.

And then come back if people over complicate this stuff. But metals are the most important poisons to remove the, you gotta, you gotta focus on those. And then, then I fluoride and then the vitamin C is like a really good catchall.

Yeah. So you're taking liquid vitamin Cs from the sound of it, right?

No, I just buy bulk powder and yeah, I just take a, a scoop and put it in a glass of water and stir it in until it dissolves and just take it like that.

Okay. And I'm sure that gets in your system faster anyway by doing it that way.

It does, yeah. And you know, another thing for vitamin C, there's a study done in Germany where they put people in stressful situations. I mean, it's Germany, right? So of course the Germans are going to come up with some.

Let's do it, let's do it now.

Some good experiments. But they use public speaking. And, and so they, they had placebo group, they had group that did nothing and then they had a group that they use a low dose of Ivan C on, I think it's only 2,000 milligrams or a thousand milligrams. And vitamin C prevents cortisol. If you have excess cortisol, actually pull it out. And so if you're running a business and you're stressed all the time, you should be doing, you know, 4,68000 milligrams of vitamin C a day and you will feel your cortisol go down. It is one of the cheapest hacks. It takes no effort to do this and you will literally feel less stressed.

Wow. Okay. Yep, I know what I'm doing after.

This is such a simple. Yeah, yeah. And it's so cheap you can buy bulk vitamin C, you know, all over the place. Just make sure you get a glyphosate free one. So most vitamin C is made from fermented corn. It's produced by a bacteria. The problem is, is corn is one of the most GMO crops around and so they spray the heck out of a glyphosate. It's common. The trade name is known as Roundup. And that's a big endocrine disruptor. It's really bad for your gut and so you can get contaminated vitamin C if you go cheap. So make sure you look for a glyphosate free vitamin C. Perfect.

How about with, with dopamine in general? I think we talked about this possibly before. And adrenaline. You know, I'm, I'm sure they're, they're somehow, I forget some of the terminology, but I know they're somehow connected there. And as entrepreneurs, I know for myself. You know, I don't know if there's a lack of dopamine sometimes or if like there's, I'm not exactly sure. But I'm just curious how there's a way to manage that with business in mind and this whole feeling of like going after it. Because I know dopamine can give you that rush feel and.

Yeah, yeah.

I don't have a perfect question there, but I'm curious of your thoughts.

I know exactly your question because this is something that I had a, I had a dopamine challenge for years.

Okay.

You know, even now sometimes I find myself slipping. So you need to remove some stuff first and then you, and then you need to add. So this is topic has been kind of talked to death, but I think it's of note so we should mention it again. There's a concept of a dopamine fast. You know these social media that's available on your phone with these shorts now, especially like when you see that really engaging thumbnail and you click the video and you know something crazy is going to happen. Like the guy's about to take his motorcycle off the ramp. You don't know what's going to happen. That's dopamine. That's why you keep going through that. And so it's become, I mean, at least in the health community, sometimes people do like a seven day dopamine fast where they're just not on any of the shorts or social media at all. Or some people will turn their phone to grayscale so all the little apps don't look like candy and so engaging. Yeah. So you know, doing a dopamine fast off of, you know, the, the short form content is a good idea that'll allow it to naturally kind of come back. Obviously a lot of guys, I mean, it needs to be mentioned because I've seen this explode in the health industry now is a Lot of guys have porn addiction and at its core it's dopamine thing. And these guys start basic and then they get into some really crazy stuff because they don't get the same dopamine charge they did from the basic stuff anym. And like I have, I'm friends with a guy who coaches guys to get off of this and like it's crazy like how much it affects their life. Now once you remove those things, there's a company called Natural Stacks and they actually make a really good supplement and it's called dopamine. I would suggest ordering their entire. They have what they call the brain food box. And it has, it does the four transmitters. So it's dopamine, acetylcholine, GABA and certain serotonin. So acetylcholine is mental processing speed. Dopamines drive, motivation, get it done. GABA is relaxation and sleep and then serotonin is that fueling that all's right with the world and they don't. The cool thing that I like about Natural Stacks is that they don't add anything to the brain. So there's like, there's two different types of nootropics or like brain drivers that you'll see in the market. Some of them, they literally, they take from the brain. So they like cocaine, for example, is very dopaminergic. So if someone does cocaine, it dumps all the dopamine in their brain at once. And so that takes from you and it takes time to recover from that. Where Natural Stacks, they, it's, they're like fuel for the brain. And so they have natural components in there. Like, if I remember correctly off top of my head, I think the, the dopamine one may have some rhodiola and some, you know, other good compounds in there that your body uses to make dopamine. So if you have dopamine depletion, you can take these nutrients that in my opinion are. There's. It's just easier just grab a Natural Stacks one because it has all of the right ingredients in the right proportions to each other and then your brain will use it to manufacture more dopamine. Man.

Yeah, those are good, man, because so you have like the detox and then you have this where it's almost like, okay, stack on that clean slate as.

Much as possible, right? Yeah, yeah. The dopamine detox. I mean the social media and short form content has gotten so engaging aging like. Oh yeah, even me, you know, like, I love using YouTube for educational purposes, but they put those Shorts right there. And you're like, you know what? I want to see what's going to happen at this ramp, you know? And that's. That's dopamine.

It is, man. And there's a time and place. But, yeah, it was weird. Like, last couple years, I've just been pretty good at not having the urge of going to social media for anything. I don't know, like, Twitter, for some reason, is that thing. And now it's just, like, all over their feed, and then they just show you wild shit. Like, it's just. They do.

Yeah.

It's whack. I mean, I don't know if that's Elon or just the world. I'm sure it's a combo of everything, but I'm like, my God. Like, I don't know.

Part.

Part of me loves it, but part of me is just, like, terrified in a way of what we're gonna see on their scroll.

Twitter's a really engaging one. I. I didn't really hang out on it much until I started tracking crypto a little bit a few years ago, and. And it's weird that you, like, almost can't control what's in your feed because it shows whatever other people like and what other people repost. And so you see all this crazy stuff, and that's. Yeah, it's very dopaminergic. Yeah. I mean, and if someone's really struggling and they've done a little bit of the dopamine detoxes, I mean, you can microdose LSD and that. That is very. That is dopaminergic as well. And that'll give you, like, linear kind of. So if you have a lot of ideas, it'll. It'll make your thinking very linear, and you'll be able to get those out. And that one. And that. A lot of people have a lot of success with that. Obviously, it's not necessarily kosher, but.

Right.

I mean, people.

Do your own research.

Yeah, yeah, exactly.

Just. We're just here for information. We talked a lot about, you know, the physiology. Cells and everything is energy and, you know, it's physics. I know you. You say that in a lot of your stuff, and it goes down to energy in your cells. If you do, you know, fix one cell, you can fix them. All.

Right.

This might take some time. Are there other things on the physiology level, physiological level, that you would do outside of maybe supplements? Like things like breath work, cold exposure? You know, there's a lot of things. But, like, are there practices that you kind of go to that. Pair up with what you talk about here.

Yeah. So to revisit what I said earlier. So you can add nutrients and you can remove toxins. So we talked about three daily detoxes. The thing that'll run your energy down the most are toxins. And there's. There's basically like physical toxins. Toxins and there's emotional ones. And we can talk about both. And I'll. I'll do it briefly and try to give some actionable steps here. So with the physical ones, you know, we covered EDTA boron as borax. You know, you can order boron straight from a company called Hakala Labs. They're up in Wyoming, I think. And then vitamin C. So those are great daily drivers. But like for instance, a very easy, low effort, very high impact, very inexpensive detox you can do is a liver cleanse. So a liver and gallbladder flush. And you will actually flush out physical objects called gallstones. It is wild. So our livers evolved to handle toxins that are found in the natural environment. Since World War II, over 80,000 novel chemicals have been released into our environment. That's when chemistry went crazy. It was after World War II. And so a lot of the things that we are exposed to, our body can't. Because what your liver does is not filter. It metabolizes toxins for excretion. It can't metabolize a lot of these toxins. So they get hung up in the liver. They create gallstones, which are essentially accretions of toxins. And they're. They're physical objects. You can think of them like gravel. They are about the same size as gravel. They'll range from pea size to gravel size. Some people have huge ones. And that doing a liver detox, it's four ingredients. They're all super inexpensive. And all you do is basically you drink malic acid, which is the. That's the thing in apples that make you healthy for like a week. And then you do a couple other steps. Then on night six, and then you wake up the next morning and you, you do the flush. And all of a sudden, like, your skin will look better, you will have more energy because your digestion works better. So your liver isn't working as hard because it doesn't have to work around the system. This, you know, dirty gravel that was clogging it up. Your cognition will be better, your sleep will be better, because sleep is when our body detoxes. And so your liver won't have to work as hard during that. Like if you drink alcohol, your body will process it faster and you won't get as hungover. I mean, there's like, there's. The benefits are kind of endless, but it's just like a really easy, low effort, high impact detox to do. And that'll kick your energy level up, up a big notch. The famous infrared sauna or regular sauna? Infrared's better.

But I was gonna ask you because, like, the debate's still always happening. Yeah, infrared. Okay.

Well, infrared's faster. It heats you up from the inside. It doesn't heat the air in there. And you get the additional benefit. If it is a healthy infrared sauna, it's not cooking you with ems and they are out there. It donates energy to your cells, and so it revs up your cellular metabolism, and that helps the detox process. But yeah, you can take vitamin B3, which is niacin, and there's a certain way you take it every day. And then three hours after you take it, the niacin aggressively starts breaking down your fat. It's called lipolysis of fat cells. Your fat cells are where most of your toxins are stored and releases the toxins. But because you're already in the sauna, then it goes in your bloodstream. You sweat them out. Out. And the first time I did that, like, where I was sitting on the towel, it had, like, gray and, like, black stuff. I mean, it was crazy.

Wow.

But that one moved the needle for me on energy a ton.

Like, I bet that's you're secreting all this crap that's blocking flow of cells and energy.

Yeah, yeah. And you mentioned, like, cold bass. Those are awesome. They've really kind of hit their stride now. I know five years ago is considered weird. Now they're kind of mainstream. Those are really good for dopamine, actually.

Okay.

You know, you. You mentioned that. And those are like a form of, like, vagal nerve toning, which kind of helps you be more resilient to stress.

Okay.

And, I mean, there's, There's. There's another detox that also involves some vagal nerve toning that people are gonna think is just absolutely crazy. I've done it. I've done it. It's very popular in Russia. You can go to clinics.

It's been researched there for 50, 60 years. Now. There's only one guy that talks about this in English. He's on YouTube. He's. He's written a couple books on it. This is gonna sound insane, but I'm gonna tell you right now, I Know that it de. Aged me and it de. Aged my cells. Like I felt different, I looked different afterwards. Call it dry fast. And so you don't eat or drink anything. And you do that for three days, five days or seven days. And I know it sounds insane. I did five days for my first one.

One. Oh my God.

And here's what's wild about dry fast. I know people listening to this, you're like, this guy's crazy. Like, what's he talking about? I want to say up front, there's over five decades of clinical research on this. They in, in Russia, there have been, I think, well over a thousand studies done on it. It's. I mean, people have reversed incurable diseases. I mean, this is the only, one of the only detoxes that goes down to an absolute cellular level. And it actually de Ages the cel. Your cells have toxins inside of them. Those toxins are very hard to remove. This removes them. And a water fast is what most people consider a fast that still engages your digestion system when you're drinking water. And so on a water fast, you actually lose muscle. And your heart is a muscle. And if you water fast long enough, you actually cause heart damage. That is, that is a fact. Few days, whatever, that's fine. But you're going to lose muscle just those few days because your muscle, your body will. Will eat the muscle for energy. It goes through a process called gluconeogenesis where it breaks down protein to create glucose for energy. There's a complex biochemical pathway, probably has been with us for thousands of years as a part of our evolution when we went through starvation periods where if you're doing a dry fast, you don't lose any muscle, your body just goes in and it shreds fat. It just absolutely shreds it. And then when it's done with that, it starts shredding scar tissue. When it's done with that, it starts shredding misfolded protein, broken DNA. And when it breaks down the fat, the. It produces water. And so your fat releases all this water when it's shredded by the dry fast process. And so that water creates an osmotic pressure and it pushes the toxins out of the cell. So you actually, believe it or not, like my whole time I peed every day, twice.

So that's your fat basically squeezing all.

That stuff out of you and, and scar tissue. So, you know, I have a sports background, so I've got all these scars and injuries and head injuries and like, you know, I broke two ribs And I felt this dull ache as it was going through the scar tissue and all that. And then had a motorcycle accident. So my ankle hurt really bad where I injured it on that. And like, my wrist literally feel cool. Yeah, yeah. My wrist surgery, like, the scar flared up really red as it was going through it. So it's not for everyone. But I'm tell you, if you are interested at all, and this doesn't sound ludicrous, go on YouTube and find a guy named August Dunning, you know, to spell that.

Dunning.

Oh, Dunning. Yeah, August Dunning. Yeah. He was a NASA engineer. He was tasked with figuring out how to deal with radiation injury for a Mars mission. And basically what they found out is really can't. That you can't carry enough shielding to prevent it. And there really isn't anything in modern medicine to deal with it. And then he got into the Russian research and dry fasting actually will reverse some radiation damage. And then he started doing it himself. And his channel's really interesting because if you look at the beginning of the channel, like you kind of, you know, when he first started posting, it looks kind of like a wreck. And then you go forward in time and he looks better and better and younger and younger. And then.

So he's doing it actively?

Yeah, yeah, he does it. He does a couple seven days a year, so. So you go through it and he actually posts while he does a seven day. And it's just like, dude, I don't. I don't know how you're doing this, but. And then he wrote a book called the Phoenix Protocol, and it's the only resource available in English on this. Otherwise there's some badly translated Russian stuff, but it's. It's hard to follow.

Phoenix Protocol.

Yeah, the Phoenix Protocol. And there's a whole process you have to follow. It's not like you just stop eating, drinking. Like if you do that, you can end up, you know, not having a beneficial result. You need to prep for about a week and go into it the right way, and you need to come out the right way too, but it works.

Wow. Wow. I'm gonna, I'm gonna do some research. I'm very curious on that. Not for the fat lossage necessarily, but.

Yeah, I didn't need that either. I. I did it for the detox, of course. Yeah, I wanted, I wanted that detox. And, you know, I had an old head injury degree. I had a partial scholarship in university for Olympic style taekwondo and I had two technical knockouts, so I didn't go down I completed the fights but I got hit so hard in the back of the head. I remember most of the fight and I've always had that. And on day four of the dry fast like that flared up and I could feel work being done back there. And there's, there is no other therapy that will go in there and deal with like a 20 year old old or however old injury that is. Yeah.

Concussion potentially or whatever happened back then.

Yeah, yeah.

All right, well, yeah, do your research. Y' all don't just jump into any of this stuff. But I mean this is, this is why I love bringing you on the show. And, and there's like so many more things, angles that we can go down and we gotta do it again because that's what happened last time.

Yeah, yeah. And you know, we're busy. Everyone's busy. Especially nowadays. Like, like everyone's busy, especially entrepreneurs and business owners. And I gravitate towards the things that are really easy to implement on a day to day basis. A dry fast is not. That's something you're going to do around Christmas for a few days or whatever. You can even do a 24 hour one and get good results with that. But a lot of these biohacker guys like they just go so crazy like doing all this stuff and it's like if your morning routine for biohacking is an hour and a half, how are you getting anything done?

Yeah, exactly. Yeah. That's like any of these. Yeah. If you have an extended morning routine and it's regimented, it's like you're probably causing more stress and you know, all sorts of levels that.

It's consistency over time that makes, that really moves the needle in, in health and generating more energy. It's small, consistent actions over time. It's taking the vitamin C every day. It's taking EDTA every day. It's, it's making sure you're getting vitamins A, D and K. You know, it's, it's like little things like that. It's not like these huge like, you know, I used to go to Santa Monica and go to bulletproof labs, which is awesome. I mean so many cool toys in there. It's fun. But man, that was a mission, right? To do all that stuff and you.

Have all this here and that's where. Yeah, like the micro actions. I do a lot of these different things. I mean I'm going to incorporate the, these things that you're talking about then different vitamins and, and yeah. D, D, sorry edta. All these different things. Scribble of notes over here, of course, like always. And then. Yeah, when it comes to. Yeah, I'm just thinking of like what you're doing in business now. You've. So if you landed on, you said the wealth dynamics kind of gave you more or less an angle to go down, would you recommend others to basically follow that? Go check, check out that assessment and kind of like, is there an audit or some kind of process you took to really define. Okay, this is the thing I'm going to go down. So I know now you're doing a bunch of supplements. I want to shout out some of those if they're available too.

Yeah, thank you. I'm going to try to summarize this arc because I know a danger of being a podcast guest is you sit here and talk about yourself the whole time, which I'm trying to avoid. I want to provide value. You always do. And just help you and help whoever's listening. So my arc was interesting. I'll just be raw with you, man. I got a little cocky and a little complacent when I made money doing what I did in the real estate business. And because I regularly attended the old gkic, you know, chapter meetings, I would go to Internet marketing things like TNC or some of the Dan Kennedy seminars back in the day. He did with Bill Glazier. I thought I knew direct response. And I did at a very basic level for a business that frankly, the business model for what I did hasn't changed in really 100 years. And so you could get away with like really basic stuff. When I got into online marketing, dude, it was, it was overwhelming, man. I mean, I thought I knew what I was doing, but you know, here I am, like late 30s, early 40s, whatever, and I'm having like 23 year old kids running circles around me just making tons of money, like Internet money and, and doing really well with these business models I didn't understand. And, you know, because there's systems, people that are really good at systems and there's the, the, the, you know, the SEO media and then there's the paid traffic guys that like live in spreadsheets. And you know, I wasn't good at any of that and I was just like, God, man, like, what do I, what do I, what do I need to get good at to do to do this? And I went through a zillion different business models, you know, to, to generate audiences. I originally did a giveaway promotion that actually worked, worked. And then I did a couple summits and the summits Were, they were great. I mean if you want to be paid to generate a list, they work really well. They are also super stressful and a ton of work. And you're managing. You know, in my case, dozens of people I've interviewed way too many people. For the last one, like almost 30 people and each person did two interviews. So I had like 60 interviews views just because of the way I structured the offer. Like to if you wanted the all access pass, you got an additional video where you like. The first one is the why, the additional video is the how. And it was a great offer. It converted really well. But the by the end of it I was burnout. I was skinny, fat, I was pale. I was not happy. I was like, how do people do this all the time? And then I had done supplements a little bit and I kept having more. Like the summits worked and yeah, those had some success. So I will say that it's actually kind of an awesome business model, but it is the launch model, so you have to be comfortable with that. And I no longer at this stage in my life wanted to do the launch model.

There are benefits like you said, like if it's ever starting from beginning, it's like you can make a ton of connections with people, affiliate partners. It could become a podcast, like whatever. But have something else in line. Don't just lean on that alone.

Yeah, exactly. And there are companies that just do them, but they have whole teams and they're super well connected and like they've, they're a well oiled machine, you know, and there's a, it's kind of risky doing them too because you don't know who's going to promote.

True.

Yeah. You can do all that work and then no one promotes. I mean I. My last one, it was like three people generated like 90% of the traffic.

You know, 80, 20 again.

Yeah. It was just nuts. Yeah. So I mean that's on me too because I, I probably, I picked too many doctors on that one. But. So they're not marketers.

But.

But yeah. And so, and then I tried coaching after that and I love like working with people and, and getting the results and stuff. But I noticed that would feel tired right before I did the coaching call and by then I'd say had developed enough perception to know that like, hey, if certain business activity is making me tired, that's probably not the one for me. Like I didn't feel invigorated by it. I felt invigorated when I was on the call, but right before it Didn't. And then there's that real time demand. You know, granted that was one on one, but even leverage group coaching, you're still going to be, you're one to many, but you still, I mean, you got to be there in real time and you got to, you got, you got to deliver. Right. And so then I took the wealth dynamics test and it kicked out some interesting results. I was like, okay, this makes total sense. Like, so I'm absolutely not a systems guy at all. It was like creator creative and. Yeah, yeah, that was, that was mine. And yeah. And it had star in there, which I thought was interesting, which made sense why the summits worked. Because I'm kind of the star of the summit. Right. Like I'm the host most and then supporter was the other one. So it's like I'm the star, but I'm supporting the person I'm interviewing. Yeah.

And then you bring people together and.

Yeah, and then the creative part was, you know, the summit topic and the marketing and all that. But I didn't want to go down that road. Yeah. I wanted to have a business that I could run from anywhere that I didn't have to do in real time and that I could run entirely off of systems. I'd had enough in my life, life through, you know, the previous commercial real estate business and summits and things of doing the real time stuff and managing a lot of people. And I had previously created a, a program that includes a supplement called Pure Vitamin C Flush. And it teaches people how to do a vitamin C flush, which is like a type of rapid detox. You basically bring your, your body to full plasma saturation of C and your body tells you exactly how much it needs. It's called a bowel tolerance number. Everyone's number is different depending on how healthy they are, how many toxins they've been exposed to, how stressed they are. And so I saw a hole in the market and I was like, no one else is, is even educating people on this. I'm going to do the whole thing. The issue was glyphosate free vitamin C. So I found a source for that, packaged it up, created an offer around it, created the info product. And that one actually did really well. And I had somebody randomly promote it. Like I didn't even know they were going to promote it. They kind of casually mentioned like a year ago like, oh yeah, I like promote that. And I never heard from them. I was like, oh, whatever.

Yep.

Looked at my computer one time and, and I was like, whoa, these numbers like where these numbers come from. Oh my God. I got to do, you know, I got to call a warehouse. We got to do all this fulfillment.

You need supplies.

Yeah, yeah, yeah. So I was able to contact the manufacturer and get it spun up real quick because it ended up up, you know, selling a lot of units. I was like, man. And I had so much energy. Like, I was like, man, I like this, this is exciting. Like, you know, this is giving me energy and like I was doing the customer service interactions and like I enjoyed that. Believe it or not. Most people don't. And I was like, you know what? I'm going to revive this other supplement I came up with that had tested well. And so I created another one based on cellular detox and recharging. It's called BioCharge and it's, it's a Humic and Fulvic supplement moment. And I tested it to my own list several times. It did really, really well. Sell out every time. And then I, you know, fix everything and, and you know, once I proved the concept and prettied up the site and did all that and then I had an affiliate send it out and it did really well on there too. And I thought about the business I had and what I wanted to do and the lifestyle. I'm like, I'm all in on, on supplements, specifically this one, like the biorecharge one. So that's, that's what I'm doing. That's the business model I'm I'm doing right now.

Right on, man. Well, what are the. I don't know if I have the links for the biorecharge but like are there any quick links we could shout out? If not. Yeah, plug them in the show notes.

Yeah, you can go to get biorecharge.com and that, that is a traditional kind of longer form sales page where it tells you the background and what it does and what it's from and all that. That right now has the. Yeah, that has a good offer for people on it. Right now it's up to 40% off. Not trying to sell. But it's just the pricing, the pricing and everything has gotten crazy with shipping and the fuel surcharges. And I use absolute tip top, best hemoglobic you can find. And so that's not cheap. On the, on the scale of supplement guys, I'm at the very top. I'm actually beyond what 99 of people pay most supplements in Internet marketing. It is, it's just white labeled Chinese products. That's all it is it's just like, it's so grim.

I've been to some plants, like, I've been a really good one, Utah. But like, I learned all about. Yeah, it's so easy to white label stuff. So definitely, if you ever buy supplements, just know that's why there's probably a million of them on Amazon, you know?

Yeah, yeah. The white labeling is, is just brutal. And the only way that the manufacturers can run those margins and do that because their minimum order quantities are like, you can do like 10. You know, it's like, how can they even do that? Well, it's because ingredients are so cheap where, like, I have to. With my manufacturer, it's like minimum 10k. Like I gotta write them a check or wire it and then, you know, like six weeks later I get the product. You know, it's like, it's like big boy stuff, you know, I mean, that, that those numbers are nothing that are doing huge volume. But I'm just saying when you're bootstrapping a company, it's like, that is a significant amount. But I won't compromise quality because, like, my mom and her friends are on my list, you know, like, they, they take the product, I personally take it.

So.

Yeah, but that's that model. It's funny, I was, I was back in Minnesota, where I'm from, and I was. I was browsing through one of those Facebook groups for, for marketers, I think it was Allen Sultanics Group.

Okay.

Yeah, Nothing held back, I believe was the one. And I was like, you know what? There's guys that have been in the supplement game for decades in here. I'm just gonna ask a question. And I was like, hey, people that have done both info products and supplements, like, what are the advantages you saw in having a supplement company? And the answers were really interesting. Alan's answer was quite interesting because he said, you're selling atoms versus bits. And I said, okay, what does that mean? And he put a link to like an article that Elon Musk wrote. But I'm like, okay, cool, I read the article. But what, what does that really mean to you? And he said, well, he said, if you're selling bits, so information, you are serving as psychological need. And psychological needs change all the time. And it's just harder to sell that. And it can be more fickle. If you're selling to a physical need, you're selling a physical product for a physical need. Oftentimes those needs don't change very often. So, you know, in the health, it's energy, joint Pain and weight loss, those are the things that sell. Those are what people. Those are the pain points. And if you think about it, if you have low energy, you're going to want to change that. If you want to lose weight, you're going to want to change that. If you have pain, you're going to want to change that. Those are like evergreen markets. And then the other thing that I found was interesting is like, there are a lot of supplement companies that are over 200 mil a year in revenue. There's very few publishing companies around that.

Yeah, that's a good point too.

You know, there's a handful. You know, there's like, there's probably the financial publishers. Right. And Agora, the gorilla in the room. But I mean, outside of that, you know, you're not really thinking of many. Right. Where you can get that leverage and scale. And I noticed too, you're treated differently selling a physical product by the customers than you are an info product. Product. I noticed it right away, like, almost.

Like, oh, he's, he's doing real business. He's not just a guy.

There's, I think since COVID there, there were a lot of coaches before. I think since COVID a lot more people moved online.

Yeah.

And it's a lot more common. And I just noticed that having a physical product, I was, the, my customer interactions were a lot more pleasant. Like, they seem to give me the benefit of the doubt more, More interesting. Whereas, I mean, I put a ton of value into all the info products and stuff. But, like, there's the threshold of. I don't. What, what am I trying to say? Like, the credibility threshold is, is so much lower on the, the, the info products versus like on the, the physical products. Probably because the barrier to entry is higher. I don't, I don't know. And they understand that on some level.

Yeah.

Yeah.

Well, you've had to do way more. I mean, not to put, you know, people in the info space and say you're not putting a lot of work in your, in your product and giving value. But it's a whole different game.

It's a whole different game. And I have info products. Like I sell a liver detox. I have liposomal vitamin C. Like, how to do that. I have like a special tea called spring tea, you know, info. Like, I do that too these days. I'm using the info products to help sell the hard products.

Yeah, yeah.

So I mean, info marketing or coaching, you got to be sophisticated. Unless you're doing like a really specific pain point.

Right.

And you're really good at that. So.

And it's a business. You kind of got to show up a lot to stay relevant, be on the point with the latest trends or whatever needs.

Yep.

Yeah. It goes back to like physiology, you know.

Yeah.

Just if you're, if you're selling something that also equates to what you're talking about here. It's not a top down thing, it's. You're flipping that. That.

Yeah. Should we go over a couple of mistakes I made?

We can. I actually do have to jump.

Oh yeah.

And I want to keep chatting too.

I'm like d. I'm like, dude, Theo. This was as always, like an encyclopedia of knowledge, but very actionable. Unlike an encyclopedia, of course. So I'm gonna, I'm gonna shout out the different place or, you know, I'll link everything in the show notes for everyone to find. Everything thing.

I guess I'll leave it at this. And you know, if, if, if you're tired, it's not your fault. Don't, don't blame your lack of willpower. Don't think you're mentally weak. Just work on the foundational stuff, which it's going to be in the show notes and, and, and whatnot. But it's only two things. It's lack of nutrients and, and toxins. That. That's it. And it's so easy to start reversing that and you will feel a lot better and you have more energy and you have more willpower and, and your business will do better. It's an investment in yourself, is an investment in your business, particularly from an energy standpoint.

Thanks for sharing this, brother. And thanks for doing so much research, independent research, because you go deeper than anyone I know.

I love it though, man. That's my hobby. Yeah, I love it.

So keep doing your thing and publishing and there's also, you know, on your website. I'll link to it, but you have some other things, you know, around 5G and EMF.

Yep.

I mean it's all very fascinating and, and just understand it's all rooted in a ton of research and I know you're testing on yourself as well.

All the time, constantly.

Yeah, yeah, man. So appreciate your brother. We'll do another round. It's like round me or something.

Sounds good. See ya.

All right. All right.

That's what I got for you today. And remember, it's not all about living to work, it's all about work until live if you need to do the work. But you know, work can be fun and it should be feeling for your life. So if you enjoyed what you just heard, if you got some nuggets of wisdom that you want to share or you're just noodling on right now, please go tell others. The way that people find this show and how you can help others get their aha moments is through word of mouth. So if it is telling your friend, telling your family, sitting an email to your list, writing a review or whatever it might be, everything helps. So thank you so much for listening to the Hustle and flowchart podcast and I will see you next time.